Category: Restaurant Marketing

Running a restaurant requires more than just serving great food and assuming you’re giving guests exactly what they expect.

You need to know what your most loyal patrons expect so you can keep them coming back, rather than giving their business to competitors.

While you may already gather data through your POS system, it’s not always thorough enough to know what is most important about your guests.

But how do you find the time to collect more thorough guest data?

If you already offer free WiFi to your restaurant patrons, you can turn it into an intelligent data-gathering system using a captive portal.

A captive portal is a page that users are automatically taken to when they attempt to access the internet. On the page, they are asked to enter certain data points – such as their name and email address – prior to gaining access.

In addition, you can implement progressive profiling. This means that every subsequent time that guests log into the WiFi, the captive portal will ask them for a different data point, such as their date of birth, postal code, gender, and other information.

Over time, you will have a database of rich, clean customer data to use for segmentation, marketing, and making operational decisions.

You’ll be able to capture data you couldn’t receive from POS technology and have new methods to do more targeted, less-expensive marketing.

Here are ten best practices for captive portals to use for your restaurant marketing.

1. Monitor Customer Traffic for Better Marketing and Operations

Do you really know how many people come and go from your restaurant each business day? Maybe you know about a few loyal customers, though what about those you don’t know well?

When customers opt in to allowing you to collect their data by choosing to log in, you’ll know exactly who’s coming in, how long they’re staying, and when they leave. If they’re leaving too early, you can then adjust your restaurant marketing strategy, or to tap into other data to see why.

You’ll be able to make marketing and operational decisions with actual customer data and monitor effectiveness. You’ll be making intelligent, data-driven decisions to improve your business and lower costs.

2. Study and Improve Your Guest Churn Rate

It’s normal to see guests churn in the restaurant industry, though you don’t want a high churn rate.

Acquiring mobile data can help you determine some of the more specific reasons why the churn rate is higher than normal.

Does it relate to the wait staff in your restaurant? Or maybe it has to do with your menu and customers wanting some changes. Restaurants that take guest data seriously can study that data for insights into why a churn rate is high.

A WiFi customer intelligence platform like Bloom Intelligence will monitor the visit rates of each individual customer in your database. Using machine learning, it will determine when a customer is at risk of churning and will automatically send them a message to help lure them back.

It is all done behind the scenes. All you have to do is monitor the campaign reporting and tweak your messaging as necessary.

3. Understand How Many Guests are Returning?

Some customers you don’t know well may keep returning to your restaurant without your knowledge.

By studying their data, you can start treating them like VIPs with personalized marketing messages. Likewise, letting them know about special restaurant deals in real-time while in the local area can bring them in immediately.

Studies show that finding new guests is much more expensive than retaining the ones you already have. Get a grasp on your returning guest traffic and you can address return guest management in marketing and operations strategies.

It all starts with collecting customer data using your captive portal and WiFi sensors.

4. Promote Your Loyalty Program

Another best practice is to use the customer data to start a loyalty program for customers you value. You may already have one in place, but mobile data captured automatically goes toward creating more personalized programs.

You can also use your captive portal page to showcase your mobile app or loyalty program, complete with links and information.

Doing more targeting lets you send discount offers to segmented customers based on the things they like and their specific demographics. This will improve guest engagement and help lower marketing costs while improving customer lifetime values.

5. Re-Market to Customers Who Haven’t Visited in a While

It’s inevitable you’ll encounter loyal customers who don’t visit for a long while due to various circumstances.

If you gather data on them with a captive portal, you’ll know how to entice them back with re-marketing efforts. Restaurant re-marketing is sending targeted advertisements to your previous customers only.

You can do this by creating new Google and Facebook ads and target those you know are familiar with your brand, increasing advertising ROI while saving costs over sending mass advertising.

6. Send Offers/Promotions to First-Time Customers

How should you market to a first-time customer visiting your restaurant for the first time?

Capturing their data when they first visit can enable you to put together special offers and limited-time offers you know they’ll like and engage with.

While it might take several visits to gather more data, you can learn a lot about what a first-time visitor enjoys based on their behavior and spend during their visit.

Bloom can easily automate a message to go out to first-time customers to encourage them to return and become loyal guests.

7. Optimize Staff Scheduling and Purchasing

Another best practice for capturing data through a captive portal is to use it to make more profitable business decisions. One of those includes staff scheduling.

Analyzing actual guest data behavior you captured from customers can help you bring in only the staff you really need on certain days and at certain times. Now you can save money on staffing you later realized you didn’t need.

Likewise, knowing your daily guest counts and visit times will help you optimize your food purchasing, eliminating the need to waste food, or have to 86 a menu item.

8. Closely Understand Marketing ROI

Creating content or offers for your restaurant may need A/B testing first. With captive portal data available, you can narrow this down faster so you don’t have to test as long.

Nevertheless, it’s always a best practice to do marketing tests on a consistent basis. Improving your offers can occur faster thanks to the thorough information you’ll have available.

Bloom’s detailed reporting modules can show you how many messages were delivered, how many customers opened and clicked the message, and who came back to your location and redeemed any offer you may have included in the message.

With testing and monitoring these metrics, you can optimize your messaging over time to get the most from your efforts. Best yet, it can all be automated using Bloom’s automated marketing suite of tools.

9. Compare Franchise and Chain Store Data

Those of you owning a restaurant franchise want to know what’s going on in each of your locations.

WiFi technology and captive portal data can help you compare performance at each location. You can easily load metrics from multiple stores and compare them side-by-side to see which stores excel in specific areas.

Then you can compare the marketing efforts from each location and perhaps optimize for locations that are not performing well in certain metrics.

Since the data is stored in the cloud, you can easily access it on your own mobile device to compare how many customers visit each location, and their behavior and spending habits.

The same best practice principles apply to chain restaurants. This could entail a lot more data since your chains may extend across state lines, and even international lines.

Bloom can show you not only the postal codes your customers are visiting from, but also the average income of each postal code area. This data can be used to optimize messaging and send specific messages only to guests from a specific postal code.

What’s important is to equip each restaurant in your chain with a captive portal WiFi system. You’ll finally see a big picture of what’s occurring in all of your stores without having to continually second-guess yourself. It is rich, clean guest data from your actual customers.

10. Discover Bloom Intelligence

What you have read above is only a fraction of what Bloom Intelligence can do to save you time and money while finding new customers, keeping them coming back, and improving your revenue on autopilot!

Call today to schedule a free demo. Discover all the ways Bloom can help save you time and grow your business. Call 727-877-8181 or click here to schedule a demo online.

Breweries and taprooms are all the rage right now. With so many breweries and taprooms opening up, it’s not always easy to find a unique marketing strategy that will grab consumer attention.

In this article, we’ll explore some of the best micro-brewery and taproom marketing strategies for owners in 2025.

The following tips offer plenty of great ideas on how to get started with developing your own creative plans for success.

1. Collect Guest Data

The most important tool to have in your brewery marketing plan is first-party customer data. Unlike online businesses, it can be difficult for offline businesses to gather accurate, comprehensive customer data.

However, there is a way to gather rich, clean customer data at a very low cost. Plus, it is done passively, giving you the time to concentrate on running and growing your business.

Using your guest WiFi, you can ask your actual customers for information as they log into your WiFi through a captive portal. Typically, businesses ask for the guest’s name and email address. When the data is entered by the guest, a new customer profile is created for the patron.

Your WiFi access points can sense the guest’s device and update their customer profile with specific behavior data such as dwell times, visit days and times, which locations they visit, and more.

You can also collect data from website forms, online ordering and reservation systems, your POS, and other channels of rich guest data.

2. Use Progressive Profiling

Progressive profiling allows you to continue collecting more detailed customer data over time.

Once a guest has logged into your WiFi and a customer profile has been created, you can then begin asking the customer for other information each subsequent time they log in.

For instance, on their second login, you might ask for their birthdate and age. The next time you might ask for their postal code and phone number, and so on.

Over time you will have a customer database full of rich, valuable customer data. Then, you can use the data to automate targeted marketing campaigns.

3. Implement Marketing Automation and Segmentation

We know that time is a valuable commodity for anyone operating a microbrewery or taproom. That’s why we have created a best-in-class marketing automation suite of tools to save you time while improving micro-brewery and taproom marketing ROI and guest lifetime values.

Now that you know who your customers really are and how they behave at your place of business, it becomes much easier to brainstorm messaging to get those customers back through your doors. You can even send micro-brewery and taproom marketing messages to individual groups of guests based on their demographics and behavior.

For example, you could send a message only to guests who are male, below 30 years old, and have dwell times of more than one hour. Or, you could create a campaign for women over 21 years old in a specific postal code, who have visited more than twice in the last month.

Segmentation allows you to customize your message and target each list with messaging that they relate to and will engage with. This messaging is much more effective and valuable than sending out a single, vague message to your entire database.

The best part is that once it is set up, it will run on autopilot. All you have to do is monitor results and watch your ROI increase!

You can set up automated campaigns for various campaigns, such as a birthday campaign, a campaign to win back lost guests, a campaign to solicit ratings and reviews, and so much more. In a nutshell, if you can think of it, you can automate it!

To learn more about marketing automation with Bloom, click on our marketing automation page.

Other Micro-Brewery and Taproom Marketing Ideas

Now that you have set up guest data collection and marketing automation, here are other ideas you can consider with the time you will be saving.

4. Have a Specialty

When operating a microbrewery or taproom, it’s important to have a specialty that makes you stand out from the rest.

This can be anything from the type of beer you brew, to the atmosphere you create inside your business.

Finding a niche and focusing on it will help attract customers and keep them coming back for more.

5. Personalized Tap Handles

You would be surprised how many different businesses offer custom tap handles for breweries and other establishments.

These make great additions to any business, as they can show people what beer you serve, or even act as a decoration that matches your overall theme.

6. Growlers!

Growlers have been a huge hit for microbreweries and taprooms all around the world.

Guests love the fact that they can take home a taste of your beer, or even half a gallon without committing to an entire keg or pitcher.

These are great ways to attract new customers and get them coming back for more.

7. Food

Food is a huge part of the micro-brewery and taproom experience, and it’s important to have menu items that pair well with your beer.

This can be anything from snacks to full-blown meals. Offering food will not only attract new guests but also keep current ones coming back for more.

8. Merchandise

Merchandise is a great way to bring in extra money, as well as show what your micro-brewery or taproom is all about.

People love the fact that they can purchase merchandise related to their favorite beer brand and enjoy wearing it proudly at social gatherings.

Plus, there’s nothing better than free advertising!

9. Local News and Media Coverage

News coverage is a powerful tool for any small business, and breweries and taprooms are no exception.

Getting your business featured in local newspapers or websites can help attract attention from potential customers who might not have known you existed.

10. Social Media

Social media is a must-have for any business these days, and breweries and taprooms are no exception.

Make sure to set up accounts for your business on Facebook, Twitter, and Instagram to stay connected with your customers and make new ones.

It is important to monitor these pages and engage with your followers as much as possible. It shows that you care about your guests and can attract new patrons.

11. Host or Sponsor Events

Events can be a great way to attract new customers and get them coming back for more.

Whether you host music festivals or beer-tasting events, they’re always a blast and most people will love the opportunity to hang out in your taproom or micro-brewery.

If you are not keen on hosting an event, you can sponsor an event at another venue and offer your product in an effort to attract more new regular guests.

Discover Bloom Intelligence

These are just a few of the many micro-brewery and taproom marketing ideas that can help your brewery or taproom succeed in 2024. Use them as a starting point to develop your own plans and watch your business grow.

Using a WiFi marketing and customer intelligence platform like Bloom Intelligence can help you execute many of these restaurant marketing strategies at a very affordable price.

Based on the list of strategies above, perhaps the most powerful way to boost revenue, improve online ratings, bring back lost customers, and improve customer lifetime values – all while saving time and money – is to invest in WiFi marketing and customer intelligence platform like Bloom Intelligence.

If you would like to see Bloom in action, and how easy it is to use, call us today to schedule a demo, or schedule a demo online here.

Marketing is an integral part of running a successful restaurant business in today’s competitive marketplace.

Restaurant marketing strategies are vital to your success in the food industry because they allow you to promote your brand more efficiently and effectively. It keeps your place of business in the minds of your local consumers.

Here are some of the most effective ways restaurants today use to create an effective restaurant marketing plan, advertise their establishment, get new customers through their doors, increase customer satisfaction, get more repeat customers, and get them talking about how great your restaurant is.

1. Set Up Google My Business

Google My Business (GMB) is a free service that allows businesses to create and manage their online presence across Google. It offers more control over your company’s information, which can help you attract customers by making it easier for them to find you.

Setting up a GMB account is relatively easy and fast.

Once set up, Google will add your details to their search results when users search for your restaurant online. Likewise, your restaurant may also appear when users search for your type of cuisine or atmosphere (sports bars near me, Italian restaurants in New York, etc).

If you already have a GMB account set up, consider using their reservations option so your customers can make reservations online. Some restaurants see a 20% increase in online reservations when they do this simple technique.

2. Have a Functional Online Menu and Ordering System

There’s a lot of competition in the restaurant industry. It can be tough to attract customers and get them to come back for more.

But there is one way to help ensure more consistent business – taking orders online.

Online ordering for restaurants saves your guests time, but it also makes your life easier as a restaurant owner too. You don’t have to worry about hiring extra staff to take phone calls or wait on people at the counter.

Instead, that would all fall on whoever handles orders and takes payments (such as vendors like GrubHub and UberEats). Plus, when people order from home, they might add more items than they would if they were dining out, which means higher profits for you.

All in all, this is one small change that could have a big impact on your restaurant business.

The menu should be able to list the different dishes that the restaurant has to offer. The contents of the menu should also provide a photo for each dish. The dishes on the menu should also be detailed such as their ingredients, preparation process, and price.

3. Create a Seamless, Touchless Experience

In today’s post-Covid society, consumers are more aware than ever of the dangers of cross-contamination and how viruses are transmitted through touch.

Fortunately, technology has made it possible for diners to have a completely touchless experience, from online reservations to touchless menus, to touchless payments, and more.

We have already discussed online reservations, but in the touchless experience, this can be a huge plus.

If you are on a wait time, visitors will not have to stand in a crowd of people. Likewise, they will not have to touch a pager or worry about interacting with a host or hostess.

Once at their table, visitors can scan a QR code, or connect to WiFi to see a digital menu. You can create a QR code using a dynamic QR code generator available online. Then, they can use your online app or a table-top monitor to order their meal.

Once their dining experience is complete, they can pay their bill through an online app using Apple Pay or Google Pay, or a similar service.

Creating a touchless experience for your guests can streamline their dining experience and save you time and money while decreasing overall table turn times.

4. Build an Email Database for Email Marketing

Email marketing is a powerful tool for restaurants and other food establishments and one of the most powerful restaurant marketing strategies. It’s the most cost-effective marketing method because it doesn’t require any overhead or upfront costs, and can be done on your own time.

Restaurants have been using email marketing strategies to improve their business through digital communication with customers for years.

The following are just a few ways that you can use email marketing as part of your restaurant strategy:

• Create an e-newsletter to send out monthly specials or updates about upcoming events at the restaurant.
• Send out promotions such as “buy one get one free” deals.
• Announce new menu items by sending out announcements and coupons via email.
• Update existing patrons about your new menu or upcoming events that are coming up.
• Send out thank you notes to loyal customers, and ask them how they enjoyed their experience at your restaurant.

The main point is to keep your customers engaged and to keep your restaurant top-of-mind with your local consumers.

Don’t forget to keep your email marketing strategy relevant by offering coupons for favorite foods, special discounts for returning customers, or prizes for frequent diners.

5. Invest in Customer Data Collection Tools

An email marketing campaign will only work if you have a list of customer email addresses.

Without customer data collection tools, building an email list can become cumbersome and time-consuming.

Perhaps the easiest way to build a large list of customer emails is by using your WiFi captive portal, also known as a WiFi landing page.

When a customer attempts to access your WiFi, they are taken to this page where they must enter their email address to gain access to the internet. Or, they can log in using a social media account such as Facebook.

You will quickly build an email list to use for your email marketing campaigns.

Plus, using a tool like Bloom Intelligence, your customer data and email addresses are cleaned and verified in real-time, keeping you from wasting resources sending emails to unknown or non-existent addresses.

6. Use a WiFi Marketing Platform to Build Customer Databases & Profiles

In today’s competitive food & beverage industry, knowing who your customers are and how they behave is crucial for an effective marketing strategy.

Having your own first-party customer data enables you to personalize and segment your marketing campaigns for better engagement and I much higher ROI.

But how do you collect customer data when your time is so limited?

Simple. Use a WiFi marketing platform like Bloom Intelligence.

Using your WiFi access points, your customers can be tracked individually by their cell phone WiFi signal, whether they log into WiFi or not.

You’ll have immediate access to behavior data such as:

• Daily traffic
• Customer dwell times
• Dwell times by hour
• First-time customers
• Repeat customers and repeat rates
• First-time customer repeat rates
• Popular days and times

When customers log in to your WiFi, you can collect even more data about them, such as:

• Customer age and gender
• Postal code and income distribution
• Visit behavior data (visit days, times, and durations)
• Phone number
• Birthdate

Then, you can use this data to segment your customer list and market to each segment with messaging that they will more likely engage with. This increases not only engagement but ROI.

Plus, you’ll be able to track attribution all the way down to a customer walking back into your door and/or redeeming an offer.

7. Implement Remarketing and Lookalike Campaigns

With your own first-party data, you will have the ability to remarket to those customers using Google Ads or Facebook/Instagram.

These platforms allow you to upload your customer names and email addresses into their system and create ads that will be shown to them when on Google or Facebook/Instagram.

This is known as remarketing, and it is a great way to keep current customers coming back.

Likewise, you can create “lookalike” campaigns. When you upload your customer list – just as you would for a remarketing campaign – you can tell Google and/or Facebook to analyze your list and only serve ads to people who have similar characteristics and demographics as those on your list.

Knowing your target audience like this, and allowing lookalike ads to be sent to them, you can find new customers faster, without spending money on mass advertising campaigns.

8. Identify and Bring Back Lost Customers

Bloom Intelligence uses machine learning to identify when a customer is potentially churning (at risk of not coming back).

Once they are identified, the system will fire off an email to the customer with a message and, if you like, an incentive to get customers back through your door. Bloom users have seen up to 38% of lost customers return.

Saving lost customers is much less expensive than finding new customers, so this is a very powerful restaurant marketing strategy.

9. Focus on Ratings and Reviews

Now more than ever, consumers are flocking to sites like Google and Facebook to check ratings and reviews prior to making a dining decision.

It is important not only to have many positive ratings but to have new ones consistently appearing. This is crucial for successful restaurant marketing strategies.

Fortunately, with a platform like Bloom Intelligence, you can actively solicit ratings and reviews from your visiting customers. When a customer leaves your place of business, you can send them an email asking your customer to rate you on Google, Facebook, Bloom Intelligence, or if they had a bad experience to contact you directly (giving a frustrated customer the ability to vent directly to your organization rather to friends and online).

Over time, you will see your rating improve as you collect a consistent stream of new positive ratings and reviews on Facebook, Google, and Bloom.

You can also respond to all of your reviews directly from within the Bloom platform and your responses will appear on Facebook and Google in real-time. This can save you a great deal of time and show your customers – and potential customers – that you care about their experience.

10. Use Customer Sentiment to Improve Your Customer Experience

Using ratings and reviews is a great way to measure customer sentiment. They allow you to identify specific issues and spot trends over time and apply them to your restaurant marketing strategies.

Then, you can use that data to improve your business.

For instance, you may see a consistent flow of reviews saying that the lighting in your dining room is too dim during dinner service. So, you can try more lighting and then watch future reviews to see if the issue is resolved and your customers’ experiences have improved.

This is just one example of using customer sentiment to improve your business. The opportunities are truly endless.

The issue is that it can be very time-consuming to study all of your reviews on a consistent basis.

Bloom uses artificial intelligence to measure customer sentiment using all of your Google, Facebook, and Bloom reviews. It displays them in an easy-to-understand word cloud.

Positive sentiment is in green, neutral in grey, and negative in red. The larger the word or phrase, the more it appeared in your customer reviews.

This makes it super simple to measure customer sentiment and improve your business over time.

Discover Bloom Intelligence

Restaurant marketing strategies are a very important part of marketing your restaurant and improving the overall customer experience.

Using a WiFi marketing and customer intelligence platform like Bloom can help you execute many of these restaurant marketing strategies at a very affordable price.

Based on the list of strategies above, perhaps the most powerful way to boost revenue, improve online ratings, bring back lost customers, and improve customer lifetime values – all while saving time and money – is to invest in WiFi marketing and customer intelligence platform like Bloom Intelligence.

If you would like to see Bloom in action, and how easy it is to use, call us today to schedule a demo, or schedule a demo online here.

Are you struggling to see a positive ROI from your restaurant marketing campaigns? Are you tired of spending money and time, only to see a lackluster performance?

If you can effectively segment your customer base and personalize your messaging, you’ll have a powerful opportunity to boost ROI and be a rock star for your company or franchisees.

Simply put, customer segmentation and personalization of your marketing messages are crucial in today’s competitive marketplace.

It can take you from losing money from an empty restaurant to a generating huge ROI from a packed house.

What are Segmentation and Personalization?

Segmentation and personalization refer to using customer data to create much more effective email content because it can be tailored for each individual or each customer persona.

Using personalized messaging has been proven to improve open rates and generate more revenue because it allows restaurant marketing professionals to create more relevant content that will more effectively pique the interest of the consumer.

By collecting customer data through your WiFi access points, and grouping those customers into separate lists, marketers can avoid sending out a single mass message in hopes that it resonates well with at least some of the audience.

Instead, they can focus on sending highly targeted messages to each customer segment, increasing open rates, and encouraging more engagement.

How to Collect Individual Customer Data

To execute an effective personalized email marketing campaign, you’ll need to have comprehensive data about your individual customers.

There are various ways in which to collect customer data, but most are either expensive or take a great deal of time and energy.

The only efficient way to gather enough comprehensive, verified data to effectively create a personalized campaign is to use a quality WiFi Analytics platform.

Using WiFi technology, you’ll be able to capture data directly from your customers when they log into your WiFi access point.

This will allow you to passively gather the necessary individual customer information required for proper personalization.

Using progressive profiling, data such as name, email address, phone number, age, gender, birthday, and other information is entered by the customer each time they log back into your WiFi.

In addition to all of this demographic information, the WiFi analytics platform also tracks the physical behavior of your customers, logging things such as dwell times, repeat visits, coupon redemption, days of the week, and hours of the day they have visited.

With this kind of thorough and reliable data, marketers can begin using it to build powerful, data-driven targeted restaurant and retail marketing campaigns.

Using Data to Build Personalized Marketing Messages

According to research from Salesforce, the world’s #1 customer relationship management platform, data targeting and segmenting were used 51% more by overperforming businesses than those who were underperforming.

This makes perfect sense when thinking about today’s consumers. They expect personalized messaging and they quickly sniff out when they’re receiving a simple generic mass-marketing message.

The simplest way to get started creating segmented and personalized campaigns is to make your customer profile data filterable.

This will allow you to start building segments of specific customers based on their demographics and behavior data.

Email Segmentation for Marketing

It is important to be able to save these segmented lists so you don’t have to build them each time you want to send out a message.

Some examples of segmented lists might include:

• Women over 30 who visited on Mother’s Day of last year.
• Any customer who has visited more than x times.
• Customers whose average dwell time is under 20 minutes.
• Men below 45 years old who have only visited your establishment once.
• Women/Men who only visit at lunchtime.

As you can imagine, these specific audiences would likely respond best to entirely different marketing messages.

Being able to segment your customer list allows this to happen.

While building these lists, you’ll need to be brainstorming about how to effectively engage these groups.

As you go through this process, ask yourself and your team members these questions:

• What kind of action do I want this customer to take?
• What is the best way to reach this customer?
• What kind of deals or promotions would interest this customer?
• What kind of deals and promotions would this customer NOT be interested in?
• What new products or services might engage this customer?
• What are this customer’s pain points? Why do they need what I offer?
• How can I attract and engage more customers like this?
• What type of imagery would engage this customer?

Always Be Testing

Now that you have your customer segments properly defined, and you have an idea of the marketing messages and promotions you want to send to them, it’s time to get started.

When you create and send your marketing message to each list, it is vital that you monitor the ROI of each campaign.

As initial results come in, analyze the results and keep them documented in your platform.

The next time you send a message to each group, you’ll want to make a small change to the message.

You should only make a single change to the message while testing. Send the message and compare its results to the original message.

If results are not as good as the original, go back to your original message and test a different aspect of the message.

If results are better, keep the change and continue testing and optimizing over time. This is known as A/B testing.

Also, don’t forget that you’re not just targeting current customers.

You should also be seeking out new lookalike prospects online and targeting them in an effective manner using the data you’ve collected.

These prospects should have a higher probability of becoming a new customer, providing a more cost-effective means of acquiring new customers.

Final Thoughts On Marketing Segmentation and Personalization

Segmenting and personalizing your email marketing messages with reliable customer data has been proven as an effective way to deliver relevant and engaging marketing content to your customers.

This adds value to their experience and can quickly improve your open rates and subsequent revenue.

Using a WiFi restaurant marketing and analytics platform to collect a large volume of the right data, personalizing your marketing campaigns has never been easier.

You’ll feel confident as you make solid data-driven decisions, drive company growth and build a much larger base of loyal customers.

Take the next step today! Call us or schedule a free demo online to see how Bloom Intelligence can