Restaurant Reputation Management Made Easy with Ratings+

Bloom's Reputation Management Tools Help Businesses Improve Online Ratings, Find New Customers, and Keep Them Coming Back.

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Improve Ratings and Reviews for Better Customer Acquisition and Retention

Ratings and reviews are becoming more and more powerful for restaurant owners and operators. It’s time to leverage their potential to discover customer sentiment and make data-driven changes to your marketing and operations.

Of course, the first thing you will need is a consistent stream of ratings and reviews. Likewise, you will need to respond to them – whether positive or negative – in a timely manner. Then, use them to identify customer sentiment.

Bloom Intelligence can save you time and make this process much faster, easier, and more profitable for your business.

Why Is Restaurant Reputation Management So Important?

Online ratings and reviews are no doubt one of the most powerful marketing tools for restaurant marketers.

Are you actively monitoring your ratings and reviews on sites like Google and Facebook?

Did you know that a rating improvement of just one star can improve your revenue by up to 9%? What would a 9% increase in revenue do for your business?

That’s why it is critical to have a rock-solid restaurant reputation management strategy that includes consistently asking your customers to leave you a positive rating. And it is just as important to make sure and respond to each one of them.

With limited time, it can become difficult to check for new reviews and respond to them quickly. But Bloom Intelligence makes it easy.

Online ratings and reviews can attract new customers and help you retain them. They increase your brand’s visibility and help potential customers discover and choose your restaurant.

According to a BrightLocal Local Consumer Review Survey, 85% of consumers think that online reviews older than 3 months aren’t even relevant and 40% of consumers only care about reviews submitted within the last two weeks.

Therefore, proactively seeking out positive online ratings and reviews should take precedence.

The Best Way To Request Reviews

Requesting reviews from customers verbally is not as effective. Many of them will forget, or they will not find time to locate your rating pages online.

For better results, restaurateurs can use email messaging to request ratings and reviews. That way, customers will have the links to your rating pages, and they can rate and review your business when it is convenient for them.

This will help ensure a consistent flow of positive online reviews to help attract more new customers and keep them coming back.

With Bloom Intelligence, you can automate your restaurant reputation management process!

 

Direct Rating Requests – Bloom’s Ratings+

A very powerful way to bring in a consistent number of ratings and reviews is by directly requesting them through email messaging.

According to an online report, the average open rate for review request emails was 69%, and the conversion rate of emailed review requests is 21%. So it makes good sense to use email messaging to request them.

Here is how Bloom automates the process for you with its feature called Ratings+.

The Process:

After a pre-configured amount of time has elapsed after a customer leaves your establishment, an automated email is sent asking them to rate their experience directly on Google, Facebook, or the Bloom platform.

When the customer clicks on a button, they are taken directly to your ratings page on Facebook, Google, or the Bloom platform.

Or, if they had a bad experience, they are encouraged to contact you directly so you can make it right. This gives the ability for your customers to vent their frustrations directly with you if they did have a bad experience. Then you can engage those customers to make things right again.

Guests with a positive experience are encouraged to rate you directly on Google, Facebook, or Bloom.

 

Review request for restaurant reputation management

 

When the customer clicks on a button, they are taken directly to Facebook, Google, or the Bloom platform’s rating interface:

 

rating and review entry screen

 

Bloom integrates closely with Google and Facebook, so when the customer submits reviews on those platforms, they are also sent to the Bloom Intelligence platform.

Now you’ll be able to discover new ratings, and then see, monitor, and respond to all reviews in one, simple place!

You can also use Bloom’s configurable ratings widget to proudly display all your new positive ratings on your website. When potential customers come to your website to see your menu, these positive ratings act as social proof to encourage them to come to your locations.

 

Ratings widget for restaurant reputation management

 

Over time you will likely see your ratings and reviews become even more positive. This leads to more new customers and retention of your current customer base, which equals increased revenue for your business.

 

Reply to Ratings and Reviews All in One Place

Monitoring and replying to ratings and reviews can be cumbersome and time-consuming without the right restaurant reputation management tools.

Bloom Intelligence shows you all of your ratings and reviews in real time, all in one place. No more having to go to the individual sites to discover new reviews.

In addition, you can respond to all of them directly from the Bloom platform and your responses will immediately appear on those websites.

 

restaurant reputation management software

 

Previous customer reviews and your responses are all saved in Bloom and you can find and review them at any time.

This will save you a great deal of time and energy, leaving you to concentrate on other aspects of running and improving your business.

 

“Fantastic personalized customer
experience. Definitely a big help
with the growth of our business.

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Using Reviews and AI to Measure Customer Sentiment and Improve Your Business

Not only are ratings and reviews good for your bottom line, but they are also great for spotting trends and measuring customer sentiment.

Measuring customer sentiment can give you very deep insight into your customer base. It tells you not only what customers like and dislike, but the reasoning behind the way they feel that way.

This allows for actionable insight to improve the customer experience, manage complaints better, spot trends, and spot new opportunities. These can help further improve online ratings as well as increase brand loyalty and repeat customers.

Bloom’s advanced restaurant reputation management tools use artificial intelligence to analyze all your customer ratings and reviews and show you positive, neutral, and negative customer sentiment in an easy-to-understand word cloud.

Your customers’ feedback becomes clear and useful information that can help you make targeted changes to improve your marketing, operations, and overall customer experience.

The generated word cloud displays the keywords and phrases that are found the most often in your customer reviews.

 

Customer sentiment word cloud

 

This saves further time and is very valuable if more than one person is managing online reviews.

Bloom separates the words and phrases into positive (green), neutral (grey), and negative (red) buckets. As it produces the word cloud graphic, the most-used words and phrases appear larger.

For example, in the image above, you can see in the negative bucket that long wait times and parking issues are mentioned much more than “salty” or “Mediocre” are mentioned.

You can also see that customers enjoy the food, but are frequently upset by the limited parking and long wait times.

Discover Everything Bloom Can Do For Your Business

It’s time to start leveraging the power of advanced restaurant reputation management tools to grow your business.

Bloom can save you a great deal of time and energy by automating customer rating requests, displaying all your ratings and reviews in one place, and showing you accurate customer sentiment which you can use to improve customer experience.

This is only one small part of what Bloom can do to save you more time, increase customer lifetime values, increase the number of positive online reviews, win back lost customers, and improve your restaurant reputation.

If you’d like to see the Bloom restaurant marketing platform in action, and discover how you can grow your business through customer intelligence and marketing automation, schedule a free demo or call 727-877-8181.

 

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SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

Restaurant Marketing FAQs

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at risk customers. Also, the performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Why are WiFi Analytics Important for Effective WiFi Marketing?

WiFi Analytics is the process of collecting and analyzing anonymous data from WiFi-enabled devices through WiFi access points. This provides key performance indicators (KPIs) such as dwell times, frequency, and other advanced location analytics for physical locations. Once a customer opts into the Guest WiFi landing page their individual presence analytics are associated to the customers profile. This process enables WiFi marketing platforms to track the performance of all campaigns sent to customers down to someone walking back into their door.

How Are Customer Profiles Built with Smart WiFi Marketing?

A customer profile is a description of a business’ customers typically stored in a company’s customer relationship management software (CRM). It includes demographics, behavior data, zip codes, birthdays and customer contact information, such as email address or phone number. Enterprise WiFi marketing solutions automatically build customer profiles for physical locations by combining customer data from multiple different sources such as your Guest WiFi landing page.

What is Remarketing with WiFi?

WiFi Remarketing allows business owners and marketers to send targeted advertising and behavior-driven promotions to people, via online advertising and email marketing, to customers who have logged into your guest WiFi.

The Power of WiFi Marketing

Optimize restaurant marketing in 2021

Optimize retail &
business operations

Track restaurant marketing in 2021

Track attribution of
customer campaigns

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Trigger marketing
campaigns based on
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Measure the health
of corporate & franchisee
locations

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Compare locations or
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or threats

Are you ready to grow
Your business with
WiFi marketing?

If so, find out how Bloom Intelligence’s WiFi analytics
& marketing platform measures offline customer
behavior and builds customer loyalty.

It’s time to start leveraging your guest WiFi to gain
a competitive edge. Then watch your profits grow.

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