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WiFi Analytics FAQs
What is WiFi Analytics?
WiFi Analytics is the process of collecting & analyzing customer data from WiFi-enabled devices through WiFi access points. This data is used to create KPI’s around customer behavior at a location such as dwell time or churn likelihood. Likewise, these KPI’s are used to improve operations, trigger marketing, and track campaign results.
What is Customer Churn?
Customer churn or customer attrition is the percentage of customers that stopped using your service or going to your locations during a specific period. Consequently, marketers use this data to create marketing campaigns to save at risk customers. Likewise, operators utilize this data to optimize business operations.
How do you track marketing for physical locations?
Marketers of physical locations track performance of their marketing campaigns by using WiFi analytics. For instance, location marketers use email addresses of customers that are associated to WiFi-enabled device to track via WiFi access points whether that customer returned to a location from an email or online marketing campaign.
What is Customer Dwell Time?
Customer dwell time is the length of time a customer stays at your location. In restaurants, it is also called table turn time. Customer dwell time is used to measure the efficiency of their staff of servicing their customers. Consequently, this combined with customer satisfaction has a direct correlation to revenue production efficiency of your staff.