General WiFi Analytics FAQs
WiFi Analytics is the process of collecting & analyzing customer data from WiFi-enabled devices through WiFi access points. This data is used to create KPI’s around customer behavior at a location such as dwell time or churn likelihood. These KPI’s are used to improve operations, trigger marketing, and track campaign results.
Customer churn or customer attrition is the percentage of customers that stopped using your service or going to your locations during a specific period. Marketers use this data to create marketing campaigns to save at risk customers. Operators utilize this data to optimize business operations.
Marketers of physical locations track performance of their marketing campaigns by using WiFi analytics. Location marketers use email addresses of customers that are associated to WiFi-enabled device to track via WiFi access points whether that customer returned to a location from an email or online marketing campaign.
Customer dwell time is the length of time a customer stays at your location. In restaurants, it is also called table turn time. Customer dwell time is used to measure the efficiency of their staff of servicing their customers. This combined with customer satisfaction has a direct correlation to revenue production efficiency of your staff.
Bloom Intelligence goes above and beyond.
“They have always been attentive through whatever needs and questions we have.
They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”
~ Matt Thompson, Managing Partner
Great, Personalized Customer Service.
“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”
Optimize Retail and Restaurant Operations
Track Attribution of Advertising Campaigns
Trigger Marketing Campaigns Based Upon Customer Presence
Additionally, You Can Measure the Health of Corporate & Franchisee Locations
Compare locations or group of locations to quickly identify opportunities or threats
Are You Ready to Grow Your Business with WiFi Marketing?
If so, find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.