ADVERTISING FOR ENTERPRISE RESTAURANT AND RETAIL LOCATIONS

Gain new customers and improve current customer loyalty with Bloom's marketing and remarketing advertising features.

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Why Is Advertising So Important?

In our dynamic and competitive marketplace, it is more important than ever to get customers through your door – and keep them coming back.

Retail and restaurant owners and operators need an effective way to get their brand image in front of current and potential customers over and over.

This will keep their brand top-of-mind when consumers are thinking about a place to spend their money.

Harvard Business Review has revealed that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.

Further, a Bain & Company study showed that increasing customer retention rates by just 5% can increase profits by 25% to 95%.

So, it is more important now than ever, and much more valuable to keep current customers coming back.

Most restaurant and retail locations will not have the budget for television and radio advertising. Fortunately, the internet and today’s technology can provide relatively low-cost ways to advertise your brand without breaking the bank.

 

Remarketing for Retail and Restaurant Locations

One of the most effective ways to keep customers coming back is to execute a remarketing campaign aimed at your current and past customers.

According to Signifi Media, the average click-through rate (CTR) for remarketing ads is 10 times higher than regular display ads.

The average CTR for retargeted ads is 0.7% compared to 0.07% for regular display ads.

A CTR of 0.7% is a significantly better conversion rate compared to other digital advertising strategies, which could make a meaningful difference in restaurant and retail ROI.

Bloom Intelligence provides several ways for you to execute remarketing campaigns.

Facebook Ads

First, Bloom gives you the ability to embed a Facebook pixel into your WiFi landing page.

When a customer logs in, the pixel is triggered, and the action is recorded.

You then have the option to target those customers with Facebook and/or Instagram ads using Facebook’s custom audience feature.

For instance, when someone is at your place of business and logs into WiFi, the pixel is triggered and recorded. Unlike cookies, the pixel is not stored on the user’s device.

Then, when you create a Facebook ad campaign, you can instruct Facebook to show the ad only to those who triggered the pixel.

So, every time that customer logs into Facebook or Instagram, they will be targeted by the platform with your advertising campaign.

Another way to gain more customers through advertising on Facebook and Instagram is by creating a “lookalike” campaign.

Since Facebook uses the pixel to track those who log into your WiFi, it will soon begin to understand the demographics and behavior patterns of those customers.

The platform can then search its massive database to find others who share similar patterns and traits.

For example, if your customers who log into WiFi are mainly 25-35 year old males who live in urban areas, Facebook can see this and create a list of people with those same traits.

Then, you can create an advertising campaign to target that lookalike audience.

Google Analysis

Google Ads

Google also has a version of lookalike campaigns that you can use alongside Bloom to bring in new and existing customers. They call this Similar Audience Targeting.

It works in a different way than the Facebook Advertising pixel.

When customers log into WiFi at your place of business, they are taken to a WiFi landing page, also known as a captive portal.

This page requires the customer to enter their email address to gain full access to the internet.

Bloom then creates a customer profile for that customer and stores the email address – along with all of the past and future behavior data – in your customer database.

At any time, you can easily export all of these email addresses into a spreadsheet. Then, you can upload the spreadsheet into the Google Ads platform.

The platform will analyze the characteristics and behavior patterns of the customers and create your similar audience to target through Google Ads.

Your ads will only show to those who are within your similar audience. They will show on Google search results pages and on websites featuring Google Ads.

In addition, if you create a video advertisement, Google will display the ad to your similar audience on the YouTube platform, as well.

 

Bloom Intelligence Advertising Features

The Bloom Intelligence advertising features help restaurant and retail owners and operators make the most of their advertising campaigns.

If you would like to see more of what Bloom can do to help your business thrive in today’s economy, call us at 727-877-8181 or click to schedule a demo online.

 

Testimonials

Average Rating: 5.0 stars

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel

They do a great job for us. Excellent company to work with!

Brandon Graham

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston
Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.
Peyton Kraus

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren

“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”

Brittany

“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”

Amanda

 

“Fantastic personalized customer
experience. Definitely a big help
with the growth of our business.

how wifi marketing works

The Power of Advertising with Bloom

Optimize restaurant marketing in 2021

Optimize retail &
business operations

Track restaurant marketing in 2021

Track attribution of
customer campaigns

wifi marketing for new customers

Trigger marketing
campaigns based on
marketing presence

how wifi marketing helps

Measure the health
of corporate & franchisee
locations

wifi marketing for coffee shops

Compare locations or
group of locations to
quickly identify opportunities
or threats

Are you ready to grow
Your business with
Wifi marketing?

If so, find out how Bloom Intelligence’s WiFi analytics
& marketing platform measures offline customer
behavior and builds customer loyalty.

It’s time to start leveraging your guest WiFi to gain
a competitive edge. Then watch your profits grow.

Get a Free Demo