Bloom’s Reporting Analytics Powers Physical Locations

Reporting on location analytics, customer engagement, understanding your customer demographics, and marketing attribution used to be  nearly impossible for physical locations.

This is exactly the customer data that the Blooms WiFi marketing & customer intelligence platform can provide for your organization.

Given the competitive nature of today’s restaurant and retail industries, the ability to understand these critical reporting analytics is critical to the success of your operation.

To do so, reliable, comprehensive reporting is needed.

We know that brick-and-mortar marketers have traditionally had a tough time getting accurate campaign results, and accurate customer data.

So, Bloom Intelligence has placed an emphasis on giving our users the most accurate & actionable reporting possible.

We provide reports on the numerous types of campaigns, customer data collection analytics, and customer behavior across your customer facing platforms.

This allows professional marketers to see customer behavior trends, demographics, and marketing performance.

This allows your marketing team whether it is a one man or woman shop or 20 to optimize your campaigns and initiatives in real time.

Finally, offline attribution can be tracked down to your customers walking back in your doors.

The best part? Its all automated for you?

Details can be accessed using the links below.

Campaign Reporting

With Bloom Intelligence, you will have the ability to track the engagement of your email marketing campaigns. Moreover, you will be able to apply an accurate ROI down to a customer walking back in your doors.

This will allow you to make data-driven, intelligent marketing decisions. Ultimately allowing you to optimize your campaigns with clean tangible customer data.

The ability to measure customer behavior at your locations, just like Google Analytics for your website.

This gives you the same competitive advantage your online competitors have to track attribution of your marketing campaigns to tangible results.

Thus, giving your the ability track the results of a customer returning and the actual value of their return to your location.

Click for more details on our campaign reporting.

Ratings Reports

One of the powerful automated marketing campaigns that Bloom Intelligence provides is a customer rating campaign.

First, when a customer leaves your place of business or based upon any customer event you set in your email campaign builder.

Bloom will wait a specified amount of time and automatically send an email asking them for a rating.

Then, all ratings are recorded and reported in our customer ratings section of the Bloom dashboard. From there you are are able to see your aggregate ratings score on the front page of your dashboard KPI’s.

Even better, you have the ability to receive emailed ratings reports either weekly or monthly or you can choose to receive an instant bad rating notification when one of your customers leaves a bad rating in your first party ratings platform.

In the Bloom ratings report, you’ll be able to closely track and monitor the results of your customers satisfaction in real time.

This will allow you  or your management to get ahead of any bad customer sentiment proactively.

Click for more details on our ratings reports.

Analytics Dashboard

The Bloom Intelligence customer analytics dashboard gives you clean, actionable customer behavior reporting.

For instance, we give you detailed key performance indicators on footfall, customer & loyalty, engagement, and business metrics.

The Bloom dashboard provides real time customer behavior key performance indicators at your locations or also called location analytics.

Plus, you’ll see the aggregate customer profile or demographics of your customer base. You’ll see other important information such as your customer churn rate. So, you will know how many customers you are losing or gaining over a period.

For example, this is similar to website analytics that give webmasters the ability to track customer engagement on their website. They can give proper attribution to marketing campaigns. Bloom gives you this, but for your physical location.

The two most important pieces of functionality that Bloom provides is that Bloom cleans and normalizes all the customer data it collects.

Then the ability to make all this customer data collected across platforms actionable in our proprietary marketing automation platform.

Click for more details on our analytics dashboard.

Schedule a Free Demo Today

If you’re ready to see how to leverage your guest WiFi with Bloom Intelligence, call us today at 727-877-8181, or click here to set up a free demonstration for you and your team.