General Reporting FAQs
Marketing reporting refers to the process of collecting precise data that is the direct result of specific marketing campaigns, strategies, and tactics. The reports are then used to evaluate and manage marketing decisions for optimization over time.
Marketing attribution refers to the tracking of a customer’s actions that result in a conversion, purchase or desired outcome from marketing campaigns. Statistical weights can be applied to each action and channel to make data-driven marketing and business decisions.
Online marketing attribution is easier than offline attribution because of the many digital tools available for tracking online behavior. Offline attribution is difficult because of the lack of tracking mechanisms available to track conversions. New technology such as WiFi marketing & analytics tools make it easy to track the attribution of offline marketing campaigns.
Data reporting refers to the process of collecting accurate, clean data from various sources and presenting it in an easy-to-understand presentation – typically a graphical interface or image. With reliable data reporting, informed decisions can be made regarding various business areas.
Bloom Intelligence goes above and beyond.
“They have always been attentive through whatever needs and questions we have.
They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”
~ Matt Thompson, Managing Partner
Great, Personalized Customer Service.
“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”
Optimize Retail and Restaurant Operations
Track Attribution of Advertising Campaigns
Trigger Marketing Campaigns Based Upon Customer Presence
Additionally, You Can Measure the Health of Corporate & Franchisee Locations
Compare locations or group of locations to quickly identify opportunities or threats
Are You Ready to Grow Your Business with WiFi Marketing?
If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform reporting measures offline customer behavior and builds customer loyalty.
Then, watch your profits grow.