• Restaurant Marketing

Powerful Ways To Get More New Restaurant Customers in 2022

by: Allen Graves On: November 20, 2021
5 min read

The restaurant industry is always changing. New marketing trends appear often and constantly evolve, so it’s important for restaurateurs to stay on top of them in order to keep their business afloat.

As with any business, acquiring new customers is key to maintaining business growth. To do this, owners need to focus on marketing strategies that will bring new customers in the door without exhausting their budget.

Restaurant marketing can be tough because of all the competition out there vying for your potential customers’ attention. Here are a few powerful strategies that can help make it easier, save you time, and improve your revenue.

Managing Online Ratings and Reviews

The internet has been a golden opportunity for many businesses to promote their products and services. With various online communities, forums, and social media networks, you can reach a wide array of people who might be interested in your restaurant.

Online ratings and reviews are a great way to reach potential customers. They are key to attracting (and retaining) new customers. They increase your brand’s visibility and help potential customers discover and choose your restaurant. 

This can have a huge positive impact on customer acquisition and on your bottom line.

Plus, you’ll get feedback from your customers while providing them with a space to share their honest thoughts on your business.

However, it can be difficult to manage these online reviews without the knowledge and proper tools to help you. To be efficient and save time, look for a tool that allows you to see and respond to all of your reviews in one platform.

That way you can save time browsing from platform to platform looking for new reviews and responding in different place.

Think About the Customer

It’s clear that online reviews can make or break a business; however, many companies don’t realize it’s their responsibility to actively manage these online ratings and reviews. Some businesses wait for reviews to come in while others ask for feedback after a customer calls their customer service line. No matter which method you choose, it’s important to stay proactive and manage your online reviews before they have a chance to do any damage!

If you are looking for a way to manage your online ratings and reviews, make sure that you keep these guidelines in mind.

Make it clear what types of feedback you want from customers so they know how to provide it. It’s also important to respond quickly when someone posts an issue or complaint about your company or product – especially if the problem is widespread among other people too.

Remember that even though there may be some negative comments, this could work out in your favor by highlighting areas where you need improvement!

Finally, don’t forget to thank those who have left positive reviews because their words can go farther than just boosting morale within your business – sometimes they’ll drive new sales as well!

To learn more about improving your ratings and reviews to get new customers, click Acquiring New Restaurant Customers With Positive Ratings & Reviews.

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Advertising: Similar Audience and Lookalike Campaigns

Online advertising is obviously a great way to get new customers to visit your restaurant. However, it is more important than ever to target your advertising to the right audience.

Most restaurant and retail locations will not have the budget for television and radio advertising. Fortunately, the internet, today’s technology, and Bloom Intelligence can provide relatively low-cost ways to advertise your brand without breaking the bank.

More importantly, you can target you advertising to the right people at the right time.

This can be done using Google’s Similar Audience campaign strategy and Facebook’s Lookalike campaigns. These campaigns allow you to tell Google and Facebook about your customers, and they will only serve your ads to other people who have the same demographics and behaviors as your current, ideal customers.

When customers log into WiFi at your place of business, they are taken to a WiFi landing page, also known as a captive portal. This page requires the customer to enter their email address to gain full access to the internet.

Bloom then creates a customer profile for that customer and stores the email address – along with all of the past and future behavior and demographic data – in your customer database.

Over time you will passively collect a large customer database with cleaned, verified data. Then, you can upload that customer list to Google and Facebook. You will create targeted ads, and then they will be served to your “lookalike” audiences.

This has been proven to increase engagement and conversion rates because your ads are seen by your target audience.

To learn more about this strategy, click Advertising to Get New Customers.

Get More New Restaurant Customers: A Guide

Use Business Listings on Google and Facebook

It’s no secret that Google and Facebook are two of the most popular websites in the world. So, why not use them to your advantage?

If you are having a problem finding new customers and keeping them coming back, then adding your restaurant business listing on these websites can make a difference in your restaurant’s revenue and customer acquisition/retention.

Today’s consumers often visit Google and Facebook to do research on a restaurant prior to making a dining decision.

With an informative and positive business listing on these powerful websites, you can easily attract new customers to your restaurant. And it’s absolutely free to do!

Did you know that 43% of all Google searches are local or location-based? Likewise, more than 50% of all mobile searches are local or location-based.

Location-based means that they are looking for results about a product or service in their local area.

The Statistics

It only makes sense to get your business listing up and running as soon as possible. Then you can take advantage of Google’s enormous traffic for your restaurant marketing strategies.

Here are some other interesting statistics:

  • 49% of location-based businesses (like restaurants) will get more than 1,000 views of searches per month.
  • 50% of “near me” searches done through mobile result in an in-store visit.
  • 76% of “near me” searches result in a visit to a related store the same day.
  • 34% of “near me” searches done on desktop/tablet result in an in-store visit.
  • One-third of Google searches made on mobile are related to the searcher’s location.

So it just makes good business sense to get your business listings set up and optimized as soon as possible. Bloom can make it easy and maintain your business listing all in one place.

To learn more about the power and value of getting new customers from business listings, click Attracting New Customers With Google and Facebook Business Listings.

Using GMB and Facebook to get more new customers: A guide

Discover Bloom Intelligence and Get More New Customers!

What you have read above is only a fraction of what Boom can do to save you time and money while finding new customers, keeping them coming back, and improving your revenue on autopilot! 

Call today to schedule a free demo. Discover all the ways Bloom can help save you time and grow your business. Call 727-877-8181 or click here to schedule a demo online. 

Get New Customers with Our WiFi Marketing Guide

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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