The restaurant industry is always changing. New marketing trends appear often and constantly evolve, so it’s important for restaurateurs to stay on top of them in order to keep their business afloat.
As with any business, acquiring new customers is key to maintaining business growth. To do this, owners need to focus on marketing strategies that will bring new customers in the door without exhausting their budget.
Restaurant marketing can be tough because of all the competition out there vying for your potential customers’ attention. Here are a few powerful strategies that can help make it easier, save you time, and improve your revenue.
Managing Online Ratings and Reviews
The internet has been a golden opportunity for many businesses to promote their products and services. With various online communities, forums, and social media networks, you can reach a wide array of people who might be interested in your restaurant.
Online ratings and reviews are a great way to reach potential customers. They are key to attracting (and retaining) new customers. They increase your brand’s visibility and help potential customers discover and choose your restaurant.
This can have a huge positive impact on customer acquisition and on your bottom line.
Plus, you’ll get feedback from your customers while providing them with a space to share their honest thoughts on your business.
However, it can be difficult to manage these online reviews without the knowledge and proper tools to help you. To be efficient and save time, look for a tool that allows you to see and respond to all of your reviews in one platform.
That way you can save time browsing from platform to platform looking for new reviews and responding in different place.
Think About the Customer
It’s clear that online reviews can make or break a business; however, many companies don’t realize it’s their responsibility to actively manage these online ratings and reviews. Some businesses wait for reviews to come in while others ask for feedback after a customer calls their customer service line. No matter which method you choose, it’s important to stay proactive and manage your online reviews before they have a chance to do any damage!
If you are looking for a way to manage your online ratings and reviews, make sure that you keep these guidelines in mind.
Make it clear what types of feedback you want from customers so they know how to provide it. It’s also important to respond quickly when someone posts an issue or complaint about your company or product – especially if the problem is widespread among other people too.
Remember that even though there may be some negative comments, this could work out in your favor by highlighting areas where you need improvement!
Finally, don’t forget to thank those who have left positive reviews because their words can go farther than just boosting morale within your business – sometimes they’ll drive new sales as well!
To learn more about improving your ratings and reviews to get new customers, click Acquiring New Restaurant Customers With Positive Ratings & Reviews.
Advertising: Similar Audience and Lookalike Campaigns
Online advertising is obviously a great way to get new customers to visit your restaurant. However, it is more important than ever to target your advertising to the right audience.
Most restaurant and retail locations will not have the budget for television and radio advertising. Fortunately, the internet, today’s technology, and Bloom Intelligence can provide relatively low-cost ways to advertise your brand without breaking the bank.
More importantly, you can target you advertising to the right people at the right time.
This can be done using Google’s Similar Audience campaign strategy and Facebook’s Lookalike campaigns. These campaigns allow you to tell Google and Facebook about your customers, and they will only serve your ads to other people who have the same demographics and behaviors as your current, ideal customers.
When customers log into WiFi at your place of business, they are taken to a WiFi landing page, also known as a captive portal. This page requires the customer to enter their email address to gain full access to the internet.
Bloom then creates a customer profile for that customer and stores the email address – along with all of the past and future behavior and demographic data – in your customer database.
Over time you will passively collect a large customer database with cleaned, verified data. Then, you can upload that customer list to Google and Facebook. You will create targeted ads, and then they will be served to your “lookalike” audiences.
This has been proven to increase engagement and conversion rates because your ads are seen by your target audience.
To learn more about this strategy, click Advertising to Get New Customers.
Use Business Listings on Google and Facebook
It’s no secret that Google and Facebook are two of the most popular websites in the world. So, why not use them to your advantage?
If you are having a problem finding new customers and keeping them coming back, then adding your restaurant business listing on these websites can make a difference in your restaurant’s revenue and customer acquisition/retention.
Today’s consumers often visit Google and Facebook to do research on a restaurant prior to making a dining decision.
With an informative and positive business listing on these powerful websites, you can easily attract new customers to your restaurant. And it’s absolutely free to do!
Did you know that 43% of all Google searches are local or location-based? Likewise, more than 50% of all mobile searches are local or location-based.
Location-based means that they are looking for results about a product or service in their local area.
It only makes sense to get your business listing up and running as soon as possible. Then you can take advantage of Google’s enormous traffic for your restaurant marketing strategies.
Here are some other interesting statistics:
- 49% of location-based businesses (like restaurants) will get more than 1,000 views of searches per month.
- 50% of “near me” searches done through mobile result in an in-store visit.
- 76% of “near me” searches result in a visit to a related store the same day.
- 34% of “near me” searches done on desktop/tablet result in an in-store visit.
- One-third of Google searches made on mobile are related to the searcher’s location.
So it just makes good business sense to get your business listings set up and optimized as soon as possible. Bloom can make it easy and maintain your business listing all in one place.
To learn more about the power and value of getting new customers from business listings, click Attracting New Customers With Google and Facebook Business Listings.
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What you have read above is only a fraction of what Boom can do to save you time and money while finding new customers, keeping them coming back, and improving your revenue on autopilot!