restaurant-marketing

Remarketing for Restaurants

Remarketing Supercharges Multi-Unit Restaurant Growth

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Remarketing Growth Tools for Restaurants

Restaurateurs are always looking for ways to bring in new customers.

But once the customer comes through the door, the more important question should become, “How do I get them to come back?”

This is where the power of restaurant remarketing comes into play.

Harvard Business Review has revealed that acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.

Further, a Bain & Company study showed that increasing customer retention rates by just 5% can increase profits by 25% to 95%.

One visit to your restaurant is not enough to make your brand come to mind when a prospect is ready to find a dining establishment. You need to get your brand in front of them over and over again.

Remarketing for restaurants has proven to be the best answer for brick-and-mortar marketers in today’s world of digital marketing.

Remarketing is a powerful way to connect with visitors to your website or customers who have logged into your WiFi. It allows you to send targeted advertising, behavior driven promotions to those people through online advertising or email marketing.

It’s a key marketing concept that should be a primary focus of restaurant owners and marketers.

Guide to Remarketing for Restaurants

Types of Remarketing for Restaurants

When someone visits your website or captive portal, an internet cookie is added to their browser.

The cookie contains anonymous data about the visit. This data includes information such as which pages they viewed or how long they were on your website.

When the user visits other websites, the cookie will communicate with your advertising platform and your ad will be displayed on the other website’s page.

This is known as standard retargeting.

It allows your brand name and image to be shown to the user consistently as they browse the internet.

Your ads can also be positioned on the top social media websites, such as Facebook and Instagram. Or on video websites like YouTube or Vimeo.

Use Content Marketing to Increase Website Visits

It is necessary to get users to your website so that you can place the cookie in their browser.

A great way of doing this is to attract them to your website using content marketing best-practices.

Although it may seem counter-intuitive at first, content marketing on the surface is not about selling. It’s about providing useful, informative and entertaining content – content that your audience wants to read.

It should be educational, answering questions and solving problems.

This will position your brand as trustworthy and worthy of giving business to. You are essentially earning awareness, respect and trust of current and potential customers.

Over time, your website  and restaurants traffic will grow, along with your email subscriber list. As website and restaurant traffic grows, you’ll be able to market to more individuals and their friends.

Using Email Marketing for Marketing Success

By collecting customer contact information, ideally their verified email address, marketers can send unobtrusive branded promotions, surveys and other valuable information to their targeted lists of email subscribers.

This further strengthens your brand awareness, placing it in front of your customers over and over again.

This is where Bloom’s WiFi marketing and WiFi analytics growth tools can supercharge your restaurants email marketing strategy.

Very much like traditional online retargeting you can use the Bloom WiFi sensors to trigger advanced marketing campaigns based upon a customer’s presence on or off your locations.

Then leverage all the cleaned data that Bloom uses to build customer insight, and customer profiles to send personalized messages, offers or surveys to your customers to build customer loyalty.

Remarketing for Restaurants with Customer Profiles

It’s important to remember that you shouldn’t simply send shameless mass email marketing campaigns to your customers. You take the risk of having your email reported as spam if you don’t use segmentation to personalize your messaging. Or worse, users will unsubscribe from your list. Always provide valuable information in your emails.

Many restaurant marketing professionals feel they need to only send discounts or free item offers to their subscribers, but this is just not always the case.

Instead, send your subscribers more engaging, positive and informative content, such as surveys, event information, menu ideas, special offers, website content or new menu items.

These types of messages make readers feel much more comfortable engaging with your brand and builds brand affinity.

Onboarding Automation: The Low Hanging Fruit

Earlier we mentioned customers logging into your captive portal to place a cookie in their browser.

But there’s another more powerful benefit of using your physical location’s WiFi captive portal – collecting customers digital profiles which include verified emails, names, phone numbers, demographics and presence analytics.

By requiring a verified email address to log into your WiFi, you’ll be passively building your list of emails.

Over time you can build a list of hundreds of thousands of subscribers for your multi-unit restaurant chain to whom you can retarget, all while increasing your brand visibility and top-of-mind awareness.

Passively collecting customer profiles to further enhance your restaurant marketing strategy supercharges your marketing efforts.

This will allow you to easily filter and segment your subscriber list.

By segmenting your list into smaller, more focused groups, you can send personalized content to each group that is written specifically to resonate with that group, increasing engagement.

Remarketing for Restaurants with WiFi Analytics

Always Be Testing

For it to be effective, marketers need to be attentive to the messaging customers will see. Also, how often they see it and through what channels.

It requires monitoring to realize which messages are resonating the best, and then optimizing for even better results.

Testing and optimizing should include:

  • Different ad sizes, platforms and formats
  • Various types of content in your emails
  • Different ad or email schedules
  • Customer segmentation

Through evaluation and A/B testing of your messaging you will know what works best for your restaurant chain in terms of ROI.

So, remarketing for your restaurant can be the catalyst you’ve been searching for.

Not only to build customer loyalty and acquire new customers, but to keep your restaurant top-of-mind to keep them coming back again and again.

 

Testimonials

Average Rating: 5.0 stars

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri

We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett

They do a great job for us. Excellent company to work with!

Brandon Graham

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”

Brittany
Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.
Peyton Kraus

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”

Amanda

Free Download: The Bloom Intelligence WiFi Marketing Guide

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  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

Are You Ready to Grow Your Business with WiFi Marketing?

If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.