The Value of Customer Profiles
Bloom Intelligence allows your restaurant or retail locations to begin collecting detailed customer analytics as soon as a person walks in your door.
The cutting-edge customer intelligence engine collects customer data to build customer profiles from multiple channels.
This includes WiFi sensors, online and offline behavior, social media, and your point of sales system.
Our proprietary algorithm sets incorporate machine learning, predictive analytics, attribution models, and artificial intelligence to deliver deep customer insights.
As a result, you can utilize this insight to optimize your restaurant operations, marketing effectiveness, and health of your corporate and franchised locations.
What Are WiFi Customer Profiles?
Unlike traditional marketing personas that contain general presumptions about ideal customer segments, WiFi customer profiles have tangible behavior and demographic data directly from the mobile devices and engagement of your actual customers.
When a customer will enter to your physical location with a WiFi-enabled mobile device, such as a laptop, tablet, or smartphone, the WiFi access point can recognize each unique device and begin tracking its behavior.
Likewise, even without a customer WiFi login, the system can see things like dwell time, visit time, or whether the customer is visiting for the first time or has been there before.
Customers typically enter a name and/or email address to gain access to the internet. A customer profile is immediately built for that customer upon their first login.
The profile will contain their email address and all previous behavior data associated with their mobile device.
This type of consumer profile is much more accurate than traditional profiles.
Plus, they are much more effective for marketing campaigns, and when making operational decisions.
The Data You’ll Find In Customer Profiles
Customer profiles should contain a comprehensive combination of demographic and behavioral data. To get the most value out of them, you’ll want to collect as much data as possible.
In Bloom’s customer profiles you’ll find the following information:
- Customer name and email address
- Age and Gender
- The Customer’s Birthday
- Zip Code and Locations Visited
- All Customer Behavior Data
- Promotions Received and Redeemed
- Per-Person Average
Here are a few customer profile examples.
With this kind of detailed information about your customers, you can create very targeted customer segments or buyers personas.
You can then market to each of the groups with messaging that is personalized to your customers. Targeted marketing has been shown to be almost twice as effective as non-targeted marketing.
As a result, you can increase the effectiveness of your marketing and advertising campaigns.
In addition, you’ll be able to make much smarter decisions as to what areas of your current marketing strategies can be tested for improvement, and how you can create new, more effective and engaging campaigns.
Since it is virtually impossible to gather certain data, such as a customer’s zip code or phone number, Bloom has incorporated progressive profiling.
When a customer has logged into your guest WiFi on a previous visit, the system already knows who the customer is when they attempt to log in again. Because of this, asking for the email address again would be a wasted opportunity to gather more data.
So when they access the login, Bloom will analyze their customer profile and ask for a missing piece of information.
Therefore, over time, the customer profile can be populated with all of the customer information. In short, this ensures the most comprehensive profile possible.
The Value of Customer Profiles
By collecting customer profiles and segmenting your customers into buyers personas, you can improve the effectiveness of your marketing dramatically.
Targeted advertisements, no matter the channel, will yield higher results for lower costs. This will dramatically reduce your cost per customer acquisition or revisit to your location.
As mentioned above, targeted advertisements are twice as effective as non-targeted ads.
Based on this, if you are currently spending $3000 a month on general mass marketing and advertising, switching to targeted advertising and marketing using customer intelligence may be twice as effective.
If so, you could begin to bring in twice as many customers through advertising as you are right now.
Or you could effectively cut your advertising budget in half. This would save you $1500 monthly, or $18,000 a year without seeing a decrease in marketing effectiveness.
Saving On Costs With Customer Profiles
You can save on operational costs as well.
For instance, you’ll be able to identify your high-traffic days and dwell times. Likewise, you’ll know your high-value customers or customers that are at risk of churning. So, this will allow you to be able to be proactive in your marketing and operations strategy rather than reactive.
Consequently, this will allow you to bring on the right amount of staff at the right times and identify problems and opportunities in real-time.
Therefore, you’ll avoid inefficiencies such as overstaffing or understaffing. Plus, you’ll gain insights into opportunities to maximize your revenue per customer.
At the same time, you’ll be able to make on-demand purchasing decisions much more effectively. As a result, you’ll keep items as fresh as possible and decrease the likelihood of running out of a product.
Using Customer Profiles for Business Growth
Our enterprise platform growth tools allow you to use your customer profiles to personalize your customer’s experience. Then, you’ll be able to identify issues before you lose revenue or define opportunities to increase revenue.
Bloom believes in data freedom. You should be able to use your data when and where you need it to maximize value.
Thus, we provide enterprise integrations to add our intelligence and onboard users into your ecosystem to maximize the value of your current and future technology stack.
As a result, you can use Bloom’s profiling tools and analytics to personalize your customer experience throughout your organization. Consequently, it gives you a competitive edge to increase engagement, reduce churn, and increase your customers’ loyalty.
Discover Bloom Intelligence
It’s time to start utilizing your guest WiFi and customer data to build customer profiles and gain a competitive edge. Then, watch your profits grow.
Leverage the power of Bloom Intelligence growth tools in our WiFi marketing and analytics platform at your multi-unit locations to power your growth.
That’s not just smart – that’s Bloom Intelligence.
Schedule a Free Demo today to see our growth tools in action!
Customer Profiles FAQs
What Does CRM Stand For?
CRM stands for Customer Relationship Management database. A CRM database is a collection of customer data grouped into customer profiles. A CRM can be used to understand your customer base, and for segmented, targeted marketing campaigns that can be tracked for accurate attribution.
What is a CRM Database?
A CRM Database is a digital collection of individual customer information grouped into customer profiles. The database consists of detailed customer data such as names, behavior data, demographics, addresses, zip codes, emails, and phone numbers. These profiles are used to track communication and to remarket to customers.
What are Examples of a CRM Database?
An example of a CRM database for offline companies is the Bloom Intelligence CRM database. Using guest WiFi access points & guest WiFi landing pages, the platform collects customer behavior data, whether they log into WiFi or not, and builds detailed customer profiles for marketing and attribution. Other popular CRM’s include Salesforce, Microsoft Dynamic, and Hubspot.
How Do I Create a CRM Database?
For restaurant and retail locations, the easiest and best way to create a CRM database is to use your WiFi access points, Guest WiFi landing page, website widgets, and API’s to collect customer information and behavior data. Once configured, your customer data is collected and cleaned automatically.