Restaurant Marketing Blog

In an industry as fiercely competitive as food service, understanding your customer base is not just beneficial—it’s essential. One of the most effective ways to gain this understanding is through…

As a restaurant owner or operator, it’s crucial to keep a finger on the pulse of your guests’ experiences and feedback. But let’s face it – doing this manually can…

When it comes to successful marketing in today’s crowded marketplace, personalization is the key to unlocking amazing results. Today’s consumer is blanketed with advertising from countless online and offline channels.…

The “voice of guest” (VOG) for restaurants refers to capturing, understanding, and incorporating guest feedback, experiences, and preferences into restaurant operations, management, and decision-making. This can include monitoring online reviews,…

In today’s highly competitive restaurant industry, understanding guest preferences and behaviors is essential for survival and growth. By using customer segmentation, restaurants can identify their most profitable customer segments and…

In today’s fast-paced digital world, online reviews have become an essential aspect of the restaurant industry, impacting the reputation and success of a business. But, managing and responding to customer…

The restaurant industry has undergone a significant transformation in the past few years, with increased competition and evolving guest preferences. Consequently, restaurateurs have been seeking innovative ways to attract and…

The restaurant industry has undergone a transformative shift with the integration of automation and artificial intelligence (AI) technologies. This revolution has not only enhanced marketing strategies and operational efficiency, but…

In today’s competitive food service industry, monitoring restaurant ratings and reviews has become an essential strategy for businesses seeking to thrive and grow. With the proliferation of online platforms such…

In today’s digital age, the online reputation of a restaurant is more important than ever. Consumers increasingly rely on online reviews, social media, and search engines to make dining decisions.…

As the restaurant industry becomes increasingly competitive, it becomes more important for restaurants to find new and innovative ways to attract and retain guests. One technology that is rapidly gaining…

In the world of restaurant marketing, businesses often rely on both qualitative and quantitative data to make informed decisions. Qualitative data is subjective and focuses on understanding guest experiences and…