restaurant-marketing

Restaurant Operations: How To Improve Using WiFi Analytics

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Why Restaurant Operations Are So Important

Restaurant operations are vital to running a profitable and growing business.

Operational procedures include things like purchasing, staffing, food preparation, and business benchmarking.

With proper and efficient restaurant operations, it is quite possible to drive down costs while improving customer loyalty and spend.

Today’s restaurant industry is ultra-competitive, so finding any way possible to decrease costs and increase guest loyalty should always be top-of-mind for operations teams.

However, the only way to be as efficient as possible when it comes to your restaurant operations is to have stable, reliable customer data with which you can make intelligent, data-driven decisions.

Thanks to the rise of WiFi technology, you can now have access to the type of data you need to make these types of decisions.

Most WiFi technology just focuses on WiFi marketing tools for restaurant marketing. However, WiFi analytics provide a set of key performance indicators (KPIs) that show your organization how to improve restaurant operations by measuring your customers’ behavior at your locations.

WiFi analytics is very much like Google analytics but for your physical location.

Restaurant Operations Team At Work

How WiFi Analytics Can Help Improve Restaurant Operations

WiFi analytics give restaurant owners and operators the ability to gather valuable data centered around the activity and behavior of their actual customers.

So, this makes forecasting traffic and scheduling staff easier.

It also gives you data to identify trouble areas quickly.

WiFi analytics showcases data, such as dwell time by the hour or how long someone stays at your location when they come in at a specific time, like 10 a.m.

For instance, if your average dwell time or table turn time is 30 minutes, but at 10 am it’s 60 minutes, you might have a staffing issue you need to address.

Restaurant Operations Guide

Every WiFi-enabled device, such as a cell phone, tablet, or laptop, is continuously sending out a signal that is searching for a WiFi access point.

This signal contains a unique identifying number, exclusive to each device.

At the same time, your restaurant’s WiFi access point is always “listening” for any device that comes into range.

When a WiFi access point finds a device, it is logged into a database, identified by its unique identifying number.

Even if your guests do not log into your WiFi, you can collect anonymous behavior data on every guest carrying a device.

With this kind of data, you can immediately begin forecasting and scheduling with much more accuracy.

If your guests do attempt to log into your WiFi, they will be required to enter their email address to gain access to the internet.

Now, this creates a customer profile. Any previous and future data will be added to the customer profile, allowing you to make smarter restaurant marketing decisions, as well.

Improve Restaurant Operations with Bloom Intelligence

What Key Performance Indicators (KPIs) Can You Access?

KPIs for Restaurant OperationsWith a WiFi analytics platform installed at your place of business, you’ll have a large amount of data very quickly.

This data will be from an enormous sample size of your actual customers.

You’ll see valuable KPIs that you can easily apply to your operations decisions, such as:

  • Customer Dwell Times, and Dwell Times by Hour
  • Daily Customers vs. Passers-by
  • First-time Visitors
  • First-time Visitor Return Rate
  • Popular Visit Times
  • Projected Lifetime Visits
  • Customer Churn Rates
  • Customer Repeat Rates, and more

You’ll see these KPIs updated in real-time. It is the most accurate and reliable market research you can obtain.

Likewise, it comes at a fraction of the cost of other data collection methods.

If you operate multiple locations, you can use the data to compare traffic and dwell times of different places.

You can also use the data to help make more efficient staffing, purchasing, and preparation decisions.

Purchasing

Successful restaurants understand that it is imperative to have the inventory on-hand to fill customer orders. Back-of-house purchasing can be a tricky thing.

You want to make sure you have enough food items in inventory to complete all of your orders without 86’ing menu items, even the rarely ordered items.

At the same time, you need to make sure that you do not over-purchase, resulting in the spoiling of food items and an unnecessary loss of money.

Managing inventory is also essential for drink items, paper items, and crucial miscellaneous items.

Having a good understanding of how many customers are visiting, at what time, and how they’re behaving at your establishment, it becomes much easier to make the kind of accurate purchasing decisions necessary to maintain a lean and profitable business.

How customer profiles can help restaurant operations

Food Preparation

Much like purchasing, food preparation is an integral part of running a smooth and successful restaurant.

Food items, such as vegetables or sauces, need to be prepared in advance of busy times.

Some restaurants will also prepare individual menu items for customers with allergies, or those who might have special requests.

You can cook and present menu items much quicker than doing everything when the order comes in.

With accurate and reliable customer data acquired from a WiFi analytics platform, it becomes much easier to prepare the right number of items before the busy shift begins.

Analytics helps to ensure that you are not under-preparing, leading to chaos when you create preparations on the fly. Likewise, it keeps you from over-preparing, which can lead to spoilage and waste.

Staffing

Restaurant Operations - StaffingRestaurant operations are at the center of your everyday focus. You can have the best food and environment in the world, but if you’re understaffed, your customers will most likely have a negative experience.

Customers expect to be greeted at the door, seated quickly, have orders taken in a reasonable amount of time, politely and respectfully.

When you are understaffed, your servers will undoubtedly be bustling and reasonably flustered.

This experience does not bode well with what customers expect out of a successful restaurant. But at the same time, over-staffing can cause tremendous and unnecessary costs.

Having accurate historical data that can be filtered and sorted by date and time can help tremendously. Staffers will have a much easier time ensuring that the proper amount of staff is on-hand.

They will also be able to relieve servers from duty at the most convenient times.

WiFi Analytics for Restaurant Operations

Benchmarking

When you analyze your restaurant’s measurements against the industry benchmarks, you can begin to see the areas in which your restaurant could use improvement, as well as where you are succeeding. You can then apply more focus and resources on things requiring improvement.

Likewise, you can work to cement the best performing areas and make them even better.

Your team can then brainstorm ways in which to close the performance gaps.

Then, you can make corrections and take measurements consistently to verify a move in the correct direction. You would then take steps to continue to monitor and iterate on your success strategy over time.

Traditional benchmarks are still used and esteemed by most restaurants today. However, new parameters are now in use.

These include things like third-party delivery benchmarks and customer behavior benchmarks.

The latter can only be accessible using a WiFi analytics platform like Bloom Intelligence.

Read more here: Restaurant Operations Benchmarks.

Click Here for the Latest Restaurant Industry Benchmarks

Bloom Intelligence Restaurant Operations and Growth Tools

You can learn more about the ways the Bloom Intelligence WiFi marketing and analytics growth tools can help you improve your restaurant operations. If you want to drive more sales, improve overall customer experience, measure customer sentiment, and grow your business, schedule a free demo today.

 

Testimonials

Average Rating: 5.0 stars

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma
Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.
Peyton Kraus

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

They do a great job for us. Excellent company to work with!

Brandon Graham

We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”

Amanda

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente

“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”

Brittany

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri

Free Download: The Bloom Intelligence WiFi Analytics Guide for Improved Operations

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  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

Are You Improve Your Restaurant Operations with WiFi Marketing?

If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.