How To Improve Restaurant Operations

Learn how to improve operations for guest satisfaction, decrease costs, and increase customer loyalty.

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Why Restaurant Operations Are So Important

Restaurant operations are vital to running a profitable and growing business.

Operational procedures include things like purchasing, staffing, food preparation, and business benchmarking.

With proper and efficient restaurant operations, it is quite possible to drive down costs while improving guest loyalty and spend.

Today’s restaurant industry is ultra-competitive, so finding any way possible to decrease costs and increase guest loyalty should always be top-of-mind for operations teams.

However, the only way to be as efficient as possible when it comes to your restaurant operations is to have stable, reliable guest data with which you can make intelligent, data-driven decisions.

Thanks to the rise of restaurant technology, you can now have access to the type of data you need to make these types of decisions.

Most WiFi and online ordering technology just focuses on marketing tools for restaurant marketing. However, the analytics they provide can give you a set of key performance indicators (KPIs) that show your organization how to improve restaurant operations by measuring actual guest behavior.

It is very much like Google analytics but for your physical location.

 

Restaurant Operations Team At Work

 

How WiFi and Online Ordering Analytics Can Help Improve Restaurant Operations

WiFi analytics give restaurant owners and operators the ability to gather valuable data centered around the activity and behavior of their actual guests.

Likewise, online ordering systems can also provide these types of KPIs for those engaging online.

So, this makes forecasting traffic and scheduling staff easier.

It also gives you data to identify trouble areas quickly.

These analytics showcase data, such as dwell time by the hour or how long someone stays at your location when they come in at a specific time, like 10 a.m., or how often they order online.

For instance, if your average dwell time or table turn time is 30 minutes, but at 10 am it’s 60 minutes, you might have a staffing issue you need to address.

 

Restaurant Operations Guide

 

Every WiFi-enabled device, such as a cell phone, tablet, or laptop, is continuously sending out a signal that is searching for a WiFi access point.

This signal contains a unique identifying number, exclusive to each device.

At the same time, your restaurant’s WiFi access point is always “listening” for any device that comes into range.

When a WiFi access point finds a device, it is logged into a database, identified by its unique identifying number.

Even if your guests do not log into your WiFi, you can collect anonymous behavior data on every guest carrying a device.

With this kind of data, you can immediately begin forecasting and scheduling with much more accuracy.

If your guests do attempt to log into your WiFi, they will be required to enter their email address to gain access to the internet.

Now, this creates a customer profile. Any previous and future data will be added to the customer profile, allowing you to make smarter restaurant marketing decisions, as well.

Improve Restaurant Operations with Bloom Intelligence

What Key Performance Indicators (KPIs) Can You Access?

KPIs for Restaurant OperationsWith a  customer data platform installed for your place of business, you’ll have a large amount of data very quickly.

This data will be from an enormous sample size of your actual guests.

You’ll see valuable KPIs that you can easily apply to your operations decisions, such as:

  • Guest Dwell Times, and Dwell Times by Hour
  • Daily Guests vs. Passers-by
  • First-time Visitors
  • First-time Visitor Return Rate
  • Popular Visit Times
  • Projected Lifetime Visits
  • Guest Churn Rates
  • Guest Repeat Rates, and more
  • Online ordering habits

You’ll see these KPIs updated in real-time. It is the most accurate and reliable market research you can obtain.

Likewise, it comes at a fraction of the cost of other data collection methods.

If you operate multiple locations, you can use the data to compare traffic and dwell times of different places.

You can also use the data to help make more efficient staffing, purchasing, and preparation decisions.

Purchasing

Successful restaurants understand that it is imperative to have the inventory on-hand to fill guest orders. Back-of-house purchasing can be a tricky thing.

You want to make sure you have enough food items in inventory to complete all of your orders without 86’ing menu items, even the rarely ordered items.

At the same time, you need to make sure that you do not over-purchase, resulting in the spoiling of food items and an unnecessary loss of money.

Managing inventory is also essential for drink items, paper items, and crucial miscellaneous items.

Having a good understanding of how many guests are visiting, at what time, and how they’re behaving at your establishment, it becomes much easier to make the kind of accurate purchasing decisions necessary to maintain a lean and profitable business.

 

How customer profiles can help restaurant operations

Food Preparation

Much like purchasing, food preparation is an integral part of running a smooth and successful restaurant.

Food items, such as vegetables or sauces, need to be prepared in advance of busy times.

Some restaurants will also prepare individual menu items for guests with allergies, or those who might have special requests.

You can cook and present menu items much quicker than doing everything when the order comes in.

With accurate and reliable guest data acquired from a restaurant customer data platform it becomes much easier to prepare the right number of items before the busy shift begins.

Analytics helps to ensure that you are not under-preparing, leading to chaos when you create preparations on the fly. Likewise, it keeps you from over-preparing, which can lead to spoilage and waste.

Staffing

Restaurant Operations - Staffing

Restaurant operations are at the center of your everyday focus. You can have the best food and environment in the world, but if you’re understaffed, your customers will most likely have a negative experience.

Guests expect to be greeted at the door, seated quickly, have orders taken in a reasonable amount of time, politely and respectfully.

When you are understaffed, your servers will undoubtedly be bustling and reasonably flustered.

This experience does not bode well with what guests expect out of a successful restaurant. But at the same time, over-staffing can cause tremendous and unnecessary costs.

Having accurate historical data that can be filtered and sorted by date and time can help tremendously. Staffers will have a much easier time ensuring that the proper amount of staff is on-hand.

They will also be able to relieve servers from duty at the most convenient times.

WiFi Analytics for Restaurant Operations

Benchmarking

When you analyze your restaurant’s measurements against the industry benchmarks, you can begin to see the areas in which your restaurant could use improvement, as well as where you are succeeding. You can then apply more focus and resources on things requiring improvement.

Likewise, you can work to cement the best performing areas and make them even better.

Your team can then brainstorm ways in which to close the performance gaps.

Then, you can make corrections and take measurements consistently to verify a move in the correct direction. You would then take steps to continue to monitor and iterate on your success strategy over time.

Traditional benchmarks are still used and esteemed by most restaurants today. However, new parameters are now in use.

These include things like third-party delivery benchmarks and guest behavior benchmarks.

The latter can only be accessible using a WiFi analytics platform like Bloom Intelligence.

Read more here: Restaurant Operations Benchmarks.

Click Here for the Latest Restaurant Industry Benchmarks

Bloom Intelligence Restaurant Operations and Growth Tools

You can learn more about the ways the Bloom Intelligence WiFi marketing and analytics growth tools can help you improve your restaurant operations. If you want to drive more sales, improve overall guest experience, measure customer sentiment, and grow your business, schedule a free demo today.

 

 

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

Restaurant Marketing FAQs

What is the best marketing strategy for restaurants?

Of all the restaurant marketing strategies, perhaps the most effective strategy is using a WiFi marketing and analytics platform. It allows you to collect customer contact information, segment your customer list, create targeted, personalized messaging, and remarket to them for maximum results.

What is restaurant remarketing?

Restaurant remarketing is a powerful way to connect with visitors to your website or customers who have logged into your WiFi. It allows you to send targeted advertising, and behavior-driven promotions to those people through online advertising or email marketing. It’s a key marketing concept that should be a primary focus of restaurant owners and marketers.

What is restaurant marketing segmentation?

Restaurant customer segmentation refers to the process of subdividing a customer base into specific groups based on similar demographics, psychographics, and/or various behavior data points. This information can guide restaurant marketing professionals when developing new marketing campaigns for each group or optimizing existing ones to personalize the customer experience online or at their physical locations.

How do you use smart coupons to market a restaurant?

The best and easiest way to implement and maintain a digital smart coupon program is to use a WiFi marketing and analytics platform like Bloom Intelligence. The platform allows you to easily create and send customers a unique, one-time-use code that they can redeem on their next visit. The coupon is stored on their mobile device.

The Power of Restaurant Marketing with Bloom

Optimize restaurant marketing in 2021

Optimize retail &
business operations

Track restaurant marketing in 2021

Track attribution of
customer campaigns

wifi marketing for new customers

Trigger marketing
campaigns based on
marketing presence

how wifi marketing helps

Measure the health
of corporate & franchisee
locations

wifi marketing for coffee shops

Compare locations or
group of locations to
quickly identify opportunities
or threats

So, are you ready to grow
your restaurant business?

If so, find out how Bloom’s restaurant marketing platform measures offline guest
behavior and builds guest loyalty.

It’s time to start leveraging your guest WiFi to gain
a competitive edge. Then watch your profits grow.

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