COLLECTING GUEST DATA TO GROW YOUR BUSINESS

Passively build a large, clean guest database with Bloom's CRM data collection tools for restaurateurs & retailers. Save time and improve your bottom line.

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Collecting Restaurant and Retail Guest Data

Perhaps the most crucial component of restaurant and retail business growth is the ability to collect and analyze actual guest data, and then use that information to increase revenue and lower costs.

The restaurant and retail industries are more competitive now than they have ever been.

In today’s world, it is vital to be top-of-mind with your guests and stay ahead of your competition.

For brick-and-mortar businesses, having a powerful marketing strategy is the best way to not only find new guests but to keep them coming back again and again. Likewise, it can help you improve online ratings and reviews, and find and bring back lost guests.

Certainly, for restaurants and retail store owners and operators, email marketing remains one of the most potent ways to get your messages to them.

Therefore, the first step in a powerful and profitable marketing strategy for restaurant and retail locations includes the collection of guest data into a well-structured CRM database or (customer relationship management database). Also, it is critical to collect this data in a low-cost, passive manner.

Here are the ways Bloom Intelligence can allow restaurant owners and retail operators to collect comprehensive and clean guest data at pennies on the dollar compared to any other data collection services.

Physical Location Analytics – WiFi Guest Data Collection

With Bloom, the collection of location analytics, also called presence analytics, couldn’t be easier.

Using your WiFi access points, Bloom collects & analyzes anonymous guest behavior data whether they log into your WiFi or not.

Collecting Customer DataAnonymous Guest Data

The moment your software is installed and configured, you will begin seeing guest behavior data populating your Bloom dashboard.

Again, even if guests do not log into your WiFi, the system will still know that they are there.

Their behavior such as dwell times, return rates, visit days, and times, your guest’s churn likelihood, and more will be measured and represented to you in your Bloom analytics dashboard.

To clarify, these data points are entirely anonymous. No personally-identifying data is collected. Bloom does not know who the guest is at this point.

For instance, we only know that they (and their device) are at your location, and what they are doing at your site.

This data will give you the information to create a baseline of your guests’ behavior at your location, and how this changes over time.

It is just like website analytics but for your physical location.

In addition, when you combine your guest’s behavior data with the association of individual customer profiles, you can trigger marketing messages automatically.

Imagine automating an offer designed to identify and win back lost guests, or sending a guest a survey after they leave your location.

So, by measuring your guest’s behavior, and tying it to marketing and operational campaigns, you can generate more revenue, build guest loyalty, improve online ratings and reviews, and measure the performance of all campaigns down to someone walking back in your door.

Restaurant Customer Profile Collection

For instance, Bloom offers another powerful way to improve your marketing strategy, increase guest spending and loyalty, and save on advertising and operational costs.

When your guests visit your physical location and decide to log into your WiFi, then even more powerful and profitable data can be collected.

When they first attempt to access your WiFi, they will view a WiFi landing page, or captive portal, where they are required to enter specific information before gaining access.

This data includes things like name, email, phone number, zip codes, and birthdays.

By clicking on “submit,” the guest opts into your marketing messages.

Now that your guest opted into your guest WiFi landing page, you have their contact information. Bloom will then create a detailed customer profile for that guest.

Any previous data associated with their device goes to their customer profile, along with all current and future data.

As you passively build an extensive database of customer profiles, collecting data in real-time, you can begin sending offers, promotions, coupons, and other messaging to them.

Bloom’s automated marketing suite of tools lets users efficiently build targeted, personalized marketing campaigns.

As these campaigns bring in more revenue and increase guest lifetime values, you can pull back on expensive advertising costs.

At the same time, you will be able to continue optimizing your purchasing and staffing, avoiding overspending and waste.

 

Progressive Profiling

Bloom also offers a feature called progressive profiling. The first time guests log into your WiFi, they typically enter their name and email address.

From that point on, the system will know when they come back and attempt to log into your WiFi again.

Instead of asking them for their name and email address again, they will provide an additional piece of information, such as their gender, birthday, or phone number.

So, over time their customer profile will be full of rich, clean data.

Likewise, using this feature and optimizing your marketing messages for specific guests and guest segments, your marketing ROI will increase, and engagement and loyalty increase.

Improve Your Business with Customer Data Collection

Social Media Data Collection

With Bloom, you can make logging into your WiFi even easier by using the social media login feature.

With one click, guests can log in using a social media platform like Facebook or LinkedIn.

When they do this, the system will gather any public data from their social media account – birthday, gender, profile pictures, etc. – and add it to their customer profile.

This data will collect, of course, as long as your guest allows it to within the settings of their social media platforms.

This data collection makes collecting rich guest data even faster while making it more convenient for them.

Website Data Collection

The data collection points above are all executed on autopilot while guests are at your place of business. We also allow you to collect data for your database when they are not at your physical locations.

For example, Bloom can provide you with a small block of code to place on your website called a website widget.

Then, the code will initiate a small, unobtrusive pop-up window at the bottom (left, right, or middle) of your web pages.

You can add any message you’d like to the pop-up, such as, “Sign up for free offers and promotions.”

 

Collecting Customer Data from your Website
 

When visitors fill out the form, a new customer profile will go into your database, or if the customer profile already exists, then it adds the net new guest data to their profile.

This data will allow you to start collecting guest data from any guest touchpoint that you have in your restaurant or retail organization.

Plus, when the guest visits your place of business, the system will recognize them when they log into your WiFi.

 

The Importance of Clean, Verified CRM Guest Data

Another great feature of Bloom is the ability of the system to clean and normalize the data it collects.

For instance, it will even catch mistakes or bogus email addresses, birthdays, and postal codes in real-time. When this happens, it will ask the guest to enter their correct information.

Cleaned and verified guest data is a must for any successful restaurant or retail marketing campaign.

When a database becomes overridden with incorrect information, marketing campaigns suffer tremendously.

Not only will segmentation and personalization become incorrect in many cases, but your campaign reporting will also become skewed.

However, with Bloom, you won’t have to worry about these problems. You can rest assured that the guest data you will automatically be collecting is being cleaned and normalized.

As you can see, this will allow you to run effective, personalized marketing campaigns and measure results with confidence.

As part of our dedication to normalizing & cleaning guest data, we even automatically remove outliers and blacklist your employee devices to improve the accuracy of your guest analytics further.

 

“Fantastic personalized customer
experience. Definitely a big help
with the growth of our business.

how wifi marketing works

Collecting Clean and Accurate Offline Guest Data

No matter what type of business you operate, having accurate, clean, and comprehensive data is a must. Certainly, it can be the catalyst to keep you ahead of your competition.

Omni-channel collection of your guest data across platforms allows you to have a deeper understanding of your guests’ behavior.

Of course, this leads to deep personalization of your guest’s experience.

It provides the ability to drive revenue, decrease expenses, and build guest loyalty when you most need it.

So, get a head start on your competition by automatically building your clean CRM with Bloom. Contact us for a free, no-obligation platform demonstration.

See precisely how Bloom Intelligence can make your guests happy and drive your business growth.

Call us at 727-877-8181 or click here to schedule a free demo. We’ll show you how easy it is.

 

“Invaluable to anyone in need of
foot traffic metrics and
retargeting marketing solutions.”

wifi marketing and analytics

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

WiFi Analytics FAQs

What Does CRM Stand For?

CRM stands for Customer Relationship Management database. A CRM database is a collection of guest data grouped into customer profiles. A CRM can be used to understand your customer base, and for segmented, targeted marketing campaigns that can be tracked for accurate attribution.

What is a CRM Database?

A CRM database is a digital collection of individual guest information grouped into customer profiles. The database consists of detailed guest data such as names, behavior data, demographics, addresses, zip codes, emails, and phone numbers. These profiles are used to track communication and to remarket to them.

What are Examples of a CRM Database?

An example of a CRM database for offline companies is the Bloom Intelligence CRM database. For example, using guest WiFi access points & guest WiFi landing pages, the platform collects guest behavior data, whether they log into WiFi or not, and builds detailed customer profiles for marketing and attribution. In comparison, other popular CRM’s include Salesforce, Microsoft Dynamic, and Hubspot.

How Do I Create a CRM Database?

For restaurant and retail locations, the easiest and best way to create a CRM database is to use your WiFi access points, Guest WiFi landing page, website widgets, and API’s to collect guest information and behavior data. Once configured, your guest data is collected and cleaned automatically.

The Power of a CRM Database

Optimize restaurant marketing in 2021

Optimize retail &
business operations

Track restaurant marketing in 2021

Track attribution of
guest campaigns

wifi marketing for new customers

Trigger marketing
campaigns based on
marketing presence

how wifi marketing helps

Measure the health
of corporate & franchisee
locations

wifi marketing for coffee shops

Compare locations or
group of locations to
quickly identify opportunities
or threats

Are you ready to grow
Your business with a
CRM database and
Wifi marketing?

If so, find out how Bloom Intelligence’s WiFi analytics
& marketing platform measures offline guest
behavior and builds guest loyalty.

So, it’s time to start leveraging your guest WiFi to gain
a competitive edge. Then watch your profits grow.

Get a Free Demo