Passively create customer insights with your guest WiFi. Then use WiFi marketing automation to increase customer frequency, save at-risk customers, and build online reviews.
These marketing campaigns consist of offers, messages, and surveys sent to customers based on their behavior.
Additionally, all campaigns track down to the tangibility of a customer walking back in your door.
Using a captive portal, customer insights are collected.
According to Wikipedia, captive portal are primarily used for marketing and commercial communication purposes.
These insights include detailed customer profiles with names, emails, phone numbers, zip codes, customer behavior, survey responses, and demographics.
Here are some great examples of a WiFi Landing Page.
Bloom’s customer insights also include customer mapping, aggregate demographics by period, and customer behavior such as dwell time by the hour and customer churn rate.
As a result, Bloom’s WiFi marketing automation platform provides the tools to get discovered by new customers. You can gain customer insights to personalize your customer’s experience at scale.
Marketing automation keeps your customers coming back. Nucleus Research found that sales productivity grew by 14.5% when automation software was used.
For example, to see detailed information about the aspects of WiFi marketing, click What is WiFi marketing?
Also, it is essential to understand that not all WiFi marketing providers give the same level of technology, service, and ROI.
For example, the difference in the various platforms available can be found in their ability to:
- Measure customer behavior whether someone logs into WiFi or not
- Clean all customer data and verify emails in real-time
- Isolate and remove employees’ data
- Provide a very large sample size of collected customer data
- Collect and improve online customer ratings and reviews
- Use customers insights – data to shape the behavior of your customer.
Advanced Marketing Solution
Business.com explains that investing in this type of solution has many benefits, including efficient and centralized data management, automation of tasks, and more specific, targeted and segmented marketing campaigns.
Bloom Intelligence provides this powerful retail and restaurant marketing automation solution.
For example, it passively collects and cleans your customer data, understands customer behavior, and triggers trackable marketing campaigns.
Likewise, Bloom tracks your return on investment from every campaign. As a result, you can effectively build a powerful customer loyalty program to fuel your growth.
In addition, the Bloom social WiFi solution automates marketing campaigns to your customers. It does this whether they are on- or off-premise, based upon their behavior.
All messaging is location-aware even if customers don’t have a mobile app or have location services enabled on their phone.
WiFi Marketing Benefits
Save At-Risk Customers
The Bloom WiFi marketing software uses advanced algorithm sets to identify customers who are at risk of churning or not coming back to your restaurant or retail location.
Once identified, these customers can then be automatically enrolled in an at-risk marketing campaign to send them offers or messages.
Bloom users are seeing up to 38% of their at-risk customers returning for another visit. Indeed, saving at-risk customers with an offer is cheaper than attaining a new customer.
Improve Customer Ratings and Reviews
Bloom also can automate surveys to customers based upon specific behavior, such as after a customer’s 2nd visit.
Not only can you capture valuable customer feedback at the right time and place, but you can utilize Bloom’s extended feature sets to
Over time, restaurants can improve online ratings and reviews, and save their at-risk customers. This is one of the biggest benefits of WiFi marketing with Bloom.
With the amount of detailed customer data that Bloom collects, users can create detailed segmented customer lists based on various demographic and behavior data combinations.
Once segmented, different campaigns are sent to the different types of smart or static lists that automatically update.
As a result, this allows your restaurant marketing team to build buyer personas or groups of people with similar characteristics and associate them with specific campaigns.
In addition, segmentation allows you to personalize your customer messaging with things like a digital smart coupon at scale, which increases customer engagement and satisfaction.
Advanced Retail & Restaurant Marketing Platform
With the COVID 19 pandemic sweeping across the world, many restaurant and retail locations make significant changes to the way they do business.
Black Box Intelligence reports that (as of November 2020) most restaurant companies do not expect to return to their pre-COVID staffing levels in the next 12 months.
Likewise, marketing is one of the departments that saw the most reduction in headcount.
Consequently, utilizing a WiFi automated marketing and analytics platform is more important than ever.
Other platforms can give you guest WiFi marketing solutions, such as email collection and demographics.
However, Bloom Intelligence combines multiple sources of customer data to create detailed customer profiles and location analytics.
After that, Bloom can trigger email marketing campaigns based on the behavior of your customers. Even if they only log into your WiFi network just a single time.
Bloom provides guest behavior data whether the customer logs into your WiFi or not. So, by tracking anonymous cell phone device-level data, Bloom can determine dwell time, if they are a first-time visitor, presence, and much more via WiFi Analytics.
Measuring customer behavior as soon as they walk in the door is a significant advantage because you can measure and react to customer behavior in real-time.
In addition, Bloom tracks the tangibility of every campaign you send. Now it’s easy to recognize when a person returns to your locations from a campaign.
Accurate, Real-time Data
Bloom also provides accurate data. For instance, email addresses receive real-time verification. So, if a user enters a “fake” email, the system will prompt them to enter a real email address.
Additionally, our software will identify and remove data from employees, vendors, and any other visitors you wish to remove from your analytics dashboard.
Other providers do not reach this level of data cleanliness.
Bloom Intelligence builds detailed customer profiles from multiple sources of data. Likewise, you can receive tools like progressive profiling to collect your customers’ data over time.
Bloom then makes this customer data actionable.
By utilizing sensors and advanced algorithms such as machine learning, you can trigger email marketing campaigns that increase customer loyalty and measure their satisfaction in real-time.
Most importantly, Bloom tracks the ROI or attribution of all marketing campaigns.
Don’t Settle For Less!
Bloom offers a competitive, tiered pricing structure.
As a result, you can pay only for what you need and what fits your business type best.
So, restaurant franchise, retail marketing, and operations professionals across the country are leveraging Bloom’s social WiFi tools to increase customer frequency and spend, measure their satisfaction, and save at-risk, churning customers.
Until recently, brick-and-mortar locations have been at a severe marketing disadvantage when compared to e-commerce entities. But now, with Bloom Intelligence, physical locations can gather accurate, real-time data on their existing customer base.
This data means one thing – no more guessing!
Now you can build laser-focused marketing campaigns.
Plus, you can measure each of them precisely, allowing for robust and profitable email marketing endeavors.
As a result, you’ll be able to accurately measure results, optimize and duplicate your successful retail and restaurant marketing campaigns.
So, isn’t it time you start using real-time, in-store social powered WiFi networks? Ready to uncover hidden marketing opportunities, drive revenue, and discover operational efficiencies?
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow. Leverage the power of digital at your physical location. That’s not just smart – that’s Bloom Intelligence.
You can also check out our free WiFi Marketing ROI Calculator.
WiFi Marketing FAQs
What is WiFi Marketing?
WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at risk customers. Also, the performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.
Why are WiFi Analytics Important for Effective WiFi Marketing?
WiFi Analytics is the process of collecting and analyzing anonymous data from WiFi-enabled devices through WiFi access points. This provides key performance indicators (KPIs) such as dwell times, frequency, and other advanced location analytics for physical locations. Once a customer opts into the Guest WiFi landing page their individual presence analytics are associated to the customers profile. This process enables WiFi marketing platforms to track the performance of all campaigns sent to customers down to someone walking back into their door.
How Are Customer Profiles Built with Smart WiFi Marketing?
First, a customer profile is a description of a business’ customers typically stored in a company’s customer relationship management software (CRM). It includes demographics, behavior data, zip codes, birthdays and customer contact information, such as email address or phone number. Enterprise WiFi marketing solutions automatically build customer profiles for physical locations by combining customer data from multiple different sources such as your Guest WiFi landing page.
What is Remarketing with WiFi?
WiFi Remarketing allows business owners and marketers to send targeted advertising and behavior-driven promotions to people, via online advertising and email marketing, to customers who have logged into your guest WiFi.