WiFi marketing builds customer databases from guest WiFi to create guest insights and automate marketing to increase guest frequency, win back lost guests, and build online reviews.


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What Is WiFi Marketing?

WiFi marketing leverages guest WiFi to build CRM databases that unlock guest insights that trigger marketing automation to find new guests, win back lost guests, improve online reviews, and increase guest frequency.

These marketing campaigns consist of offers, messages, review requests, and surveys sent to guests based on their behavior.

Additionally, all campaigns track down to the tangibility of a guest walking back in your door and actual transactions.


WiFi Marketing Screenshot

Using a captive portal, customer insights are collected automatically when a guest logs into your guest WiFi.

According to Wikipedia, captive portals are primarily used for marketing and commercial communication purposes.

These insights collected by WiFi marketing include detailed customer profiles with names, emails, phone numbers, zip codes, guest behavior, survey responses, and demographics.


Here are some great examples of a WiFi Landing Page.


Bloom’s guest insights include zip code mapping, income distributions, aggregate demographics by period, and other guest behavior such as table turn time by the hour and how many you are losing in a period, your guest churn rate, and much more.

Also, Bloom’s WiFi marketing automation platform leverages artificial intelligence and guest insights to automate marketing to find new guests, win back lost guests, improve online ratings and customer sentiment, and increase frequency.

As a result, this advanced restaurant marketing platform allows you to effortlessly personalize your guest’s experience at scale.

Nucleus Research found that sales productivity grew by 14.5% when marketing automation software was used.

For example, to see detailed information about the aspects of WiFi marketing, click What is WiFi Marketing?

Also, it is essential to understand that not all WiFi marketing providers give the same level of technology, service, and ROI.

Bloom Intelligence not only provides WiFi marketing automation but also integrates with Google & Facebook to request and reply to reviews on these platforms with Bloom’s advanced reputation management functionality.

This is combined with Bloom’s customer data platform which aggregates guest data from your WiFi, POS, website, and online ordering system to create rich guest profiles and 360-degree guest insights.

As a result, these AI-powered guest insights allow you to trigger marketing based on your guest’s behavior across platforms.


WiFi Marketing Dashboard


Benefits of WiFi Marketing You Can Expect


For example, the difference in the various platforms available can be found in their ability to:

  • Measure guest behavior whether someone logs into WiFi or not.
  • Clean all guest data and build detailed guest profiles, and effortlessly build your own customer data platform.
  • Isolate and remove employees’ data.
  • Provide detailed guest insights to improve operations and marketing efficiency.
  • Collect and improve online customer ratings and reviews.
  • Manage and reply to Google, Facebook, and all reviews on one platform.
  • Utilize artificial intelligence to easily identify and react to guest sentiment in real-time.
  • Use machine learning to identify lost guests and win them back.
  • Integrate with your point of sales, Google, Facebook, online ordering system, website, and more.
  • Use your Bloom business profile to automatically update your business listings on Facebook and Google.
  • Provide you the ability to track the performance of all campaigns down to a person walking back in your door, making a review, and even actual transactions.
Click Here for a Free Demo of the Bloom Platform

Advanced Restaurant Marketing Automation

Business.com explains that investing in marketing automation has many benefits, including efficient and centralized data management, automation of tasks, and more specific, targeted, and segmented marketing campaigns.

Bloom Intelligence provides a powerful retail and restaurant marketing automation solution that tracks your return on investment from every campaign.

As a result, you can effortlessly build a restaurant customer database to unlock guest intelligence that powers your Bloom customer loyalty program that will increase your guest lifetime values.


WiFi Marketing Benefits

Win Back Lost Guests with WiFi Marketing

The Bloom WiFi marketing software uses advanced algorithm sets to identify guests who are at risk of churning or not coming back to your restaurant or retail location.

Once identified, these guests can then be automatically enrolled in an at-risk marketing campaign to send them offers or messages.

Bloom users are seeing up to 38% of their at-risk customers returning for another visit with targeted offers delivered to their guests at the right time and place with Bloom’s machine learning.

At the end of the day, winning back a lost guest with an offer is cheaper than attaining a new one.

If you save just one to two at-risk guests in a year, you can receive an ROI from Bloom’s restaurant marketing platform.

Decrease Customer Attrition - A Guide

Improve Customer Ratings and Reviews

Bloom also can automate review requests on Google or Facebook or surveys to customers based upon specific behavior, such as after a customer’s 2nd visit.

Not only can you capture valuable customer feedback at the right time and place and build the number of positive online reviews you have, but you can utilize Bloom’s advanced reputation management tools to respond to all reviews on one platform and use artificial intelligence to quickly identify customer sentiment.

Over time, restaurants can improve online ratings and reviews, drive new customers into their locations, and save at-risk customers. This is one of the biggest benefits of WiFi marketing with Bloom.


Customer Segmentation

With the amount of detailed guest data that Bloom collects through your Wifi, POS, website, and online ordering system, users can create detailed, segmented customer lists based on various demographic and behavior data combinations.

Online Ordering Marketing List Creation

Once segmented, different campaigns are sent to the different types of smart or static lists that automatically update.

As a result, this allows your restaurant marketing team to build buyer personas, or groups of people with similar characteristics, and associate them with specific campaigns.

This advanced segmentation allows you to personalize your customer messaging with things like a digital smart coupon at scale, which increases customer engagement and satisfaction.

Or use these same lists to create lookalike (targeting net new guests) or retargeting campaigns on Google or Facebook with your own first-party customer data.


Advanced Retail & Restaurant Marketing Platform

In the post-pandemic world, many restaurant and retail locations made significant changes to the way they do business.

Therefore, these changes made it vital for restaurant and retail operators to build their own customer data platforms to drive guest engagement and purchases across channels.

Likewise, marketing is one of the departments that are seeing a dramatic increase in workloads, and guest data.

Consequently, utilizing a WiFi automated marketing and analytics platform is more important than ever to easily unlock guest intelligence, and create meaningful customer engagements that result in net new revenue.

Other platforms can give you guest WiFi marketing solutions, such as email collection and demographics. However, Bloom Intelligence combines multiple sources of guest data to create detailed customer profiles, location analytics, and guest insights.

After that, Bloom can trigger email marketing campaigns based on the behavior of your customers, and track performance down to reviews made and actual transactions.  Even if they only log into your WiFi network just a single time.


Superior Customer Service NPS Badge


Bloom also provides guest behavior data whether the guest logs into your guest WiFi or not. So, by tracking anonymous cell phone device-level data, Bloom can determine table turn times, if they are a first-time visitor, presence,  frequency, and much more via WiFi Analytics.

Measuring guest behavior as soon as they walk in the door is a significant advantage because you can measure and react to customer behavior in real-time.

In addition, Bloom tracks the tangibility of every campaign you send. Now it’s easy to recognize when a person returns to your locations from a campaign,  reviews made and the actual transactions that follow.

Accurate, Real-time Data with WiFi Marketing

Bloom also provides clean guest data. For instance, email addresses receive real-time verification. So, if a user enters a “fake” email, the system will prompt them to enter a real email address.

Additionally, our software will identify and remove data from employees, vendors, and any other visitors you wish to remove from your analytics dashboard.

To compare, other providers do not reach this level of data cleanliness.

Bloom Intelligence builds detailed guest profiles from multiple sources of data. Likewise, you can receive tools like progressive profiling to collect your guests’ data over time.

Bloom then makes this guest data actionable with insights and marketing automation for your restaurant or retail location.

By utilizing sensors and advanced algorithms such as machine learning and artificial intelligence, you can trigger email marketing campaigns that increase guest loyalty and measure their satisfaction in real-time.

Most importantly, Bloom tracks the ROI or attribution of all marketing campaigns.

Bloom has built a restaurant customer data platform that unlocks guest insights that are unified with our marketing automation and reputation management tools to increase guest lifetime values.

Bloom Intelligence allows marketers and operators to easily unlock the power of their guest data to power their marketing initiatives at scale.

“Fantastic personalized customer
experience. Definitely a big help
with the growth of our business.

how wifi marketing works
WiFi Marketing for Customer Segmentation

WiFi Marketing: Don’t Settle For Less!

Bloom offers a competitive, tiered pricing structure.

As a result, you can pay only for what you need and what fits your business type best.

For this reason, restaurant franchise, retail marketing, and operations professionals across the country are leveraging Bloom’s social WiFi marketing tools to increase guest frequency and spending, measure their satisfaction, and win back lost guests.

Until recently, brick-and-mortar locations have been at a severe marketing disadvantage when compared to e-commerce entities. But now, with Bloom Intelligence, physical locations can gather accurate, real-time data on their existing customer base.

In the end, this data means one thing – no more guessing!


WiFi Marketing Campaign Report


As a result, you can build laser-focused marketing campaigns.

Plus, you can measure each of them precisely, allowing for robust and profitable email marketing endeavors.

As a result, you’ll be able to accurately measure results, optimize, and duplicate your successful retail and restaurant marketing campaigns.

So, isn’t it time you start using real-time, in-store social-powered WiFi networks? Ready to uncover hidden marketing opportunities, drive revenue, and discover operational efficiencies?

It’s time to start leveraging your guest WiFi and guest data collection across customer verticals to gain a competitive edge. Then watch your profits grow.

Leverage the power of digital at your physical location. That’s not just smart – that’s Bloom Intelligence.

Schedule a Free Demo today to see it in action! Or call 727-877-8181.

Also, if you’re researching for the best platform for your business, click here for an easy process to follow and a free spreadsheet template when choosing a WiFi marketing platform!

You can also check out our free WiFi Marketing ROI Calculator.


“Invaluable to anyone in need of
foot traffic metrics and
retargeting marketing solutions.”

wifi marketing and analytics


What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

WiFi Marketing FAQs

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and win back lost customers. Also, the performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Why are WiFi Analytics Important for Effective WiFi Marketing?

WiFi Analytics is the process of collecting and analyzing anonymous data from WiFi-enabled devices through WiFi access points. This provides key performance indicators (KPIs) such as dwell times, frequency, and other advanced location analytics for physical locations. Then, once a customer opts into the Guest WiFi landing page their individual presence analytics are associated with the customer's profile. This process enables WiFi marketing platforms to track the performance of all campaigns sent to customers down to someone walking back into their door.

How Are Customer Profiles Built with Smart WiFi Marketing?

First, a customer profile is a description of a business’ customers typically stored in a company’s customer relationship management software (CRM). It includes demographics, behavior data, zip codes, birthdays, and customer contact information, such as email address or phone number. Enterprise WiFi marketing solutions automatically build guest profiles for physical locations by combining customer data from multiple different sources such as your Guest WiFi landing page.

What is Remarketing with WiFi?

WiFi Remarketing allows business owners and marketers to send targeted advertising and behavior-driven promotions to people, via online advertising and email marketing, to customers who have logged into your guest WiFi.

The Power of WiFi Marketing

Optimize restaurant marketing in 2021

Optimize retail &
business operations

Track restaurant marketing in 2021

Track attribution of
customer campaigns

wifi marketing for new customers

Trigger marketing
campaigns based on
marketing presence

how wifi marketing helps

Measure the health
of corporate & franchisee

wifi marketing for coffee shops

Compare locations or
group of locations to
quickly identify opportunities
or threats

Are you ready to grow
Your business with
WiFi marketing?

If so, find out how Bloom Intelligence’s WiFi analytics
& marketing platform measures offline customer
behavior and builds customer loyalty.

So, it’s time to start leveraging your guest WiFi to gain
a competitive edge. Then watch your profits grow.

Get a Free Demo