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Getting New Customers With Intelligent Advertising

by: Allen Graves On: November 8, 2021
4 min read

In today’s post-Covid, ultra-competitive marketplace, it has become crucial for restaurants to find new customers and get them through their doors. 

For the best chance at success, restaurateurs need an effective way to place their brand in front of potential customers over and over again. One famous report found that it takes a consumer 5-7 times seeing your brand before they will begin to remember it. 

For restaurant marketers, this will keep your business top-of-mind for consumers who are making a dining decision. 

Fortunately, the internet and today’s technology provide a relatively low-cost way to advertise your restaurant online without spending a fortune. It can be done using “lookalike” campaigns in Google and Facebook/Instagram to find new customers. 

There is, however, one caveat. You must have your own first-party data to execute these powerful campaigns. With Bloom Intelligence, you can easily build your own first-party database passively, and in a very short amount of time. Then, you can use the data for remarketing and lookalike campaigns. 

Advertising on Google and Facebook to Get New Customers

A Quick Note About Remarketing

One of the most effective ways to keep current customers coming back is to execute a remarketing campaign aimed at your current and past customers. With your own first-party data, this becomes very easy to do.

According to Signifi Media, the average click-through rate (CTR) for remarketing ads is 10 times higher than regular display ads. 

The average CTR for retargeted ads is 0.7% compared to 0.07% for regular display ads. 

A CTR of 0.7% is a significantly better conversion rate compared to other digital advertising strategies, which could make a powerful difference in restaurant marketing ROI and acquiring new customers. 

Get new customers using lookalike campaigns

Using Lookalike Campaigns to Advertise for New Restaurant Customers

Another way to gain more customers through advertising on Facebook and Instagram is by creating a “lookalike” campaign. 

Facebook

Since Bloom and Facebook use a pixel to track those who log into your WiFi, the system will soon begin to understand those customers’ demographics and behavior patterns. 

Facebook can then search its massive database to find others who share similar patterns and traits. For example, if your customers who log into WiFi are mainly 25-35-year-old males who live in urban areas, Facebook can see this and create a list of people with those same traits. 

Then, you can create an advertising campaign with engaging messaging to target that Lookalike audience. 

Facebook Lookalike campaigns are an excellent way to reach people who are similar to your existing customers and followers. 

Learning how to create a Facebook Lookalike campaign can help you find your new best customers. Indeed, it’s a powerful tool for better Facebook ad targeting – understanding your most successful customers to find new people who are likely to be good customers, too. 

Think of it as a sophisticated audience matchmaker for marketers. You tell Facebook what you like in a customer. Facebook delivers a new audience segment filled with prospects that meet your criteria. 

Then your targeted advertisement will only be seen by those potential new customers. 

Google Ads

Now you know about Facebook lookalike audiences, but did you know that Google Ads have similar lookalike audiences, as well? They call it a “Similar Audience”. 

Just like Facebook, Google Similar Audiences evaluates your existing data and finds new qualified customers with shared interests. It’s a simple  way to locate new prospects at a lower cost than other types of Google ads. 

According to Google, Similar Audiences can boost performance to the tune of 60% more impressions, 48% more clicks, and 41% more conversions. 

advertising similar audiences vs. remarketing
advertising similar audiences vs. other prospecting 

In the examples above, CPA stands for cost per action and CVR stands for conversion rate. You can see that similar audience campaigns create significantly better results than remarking campaigns and other prospecting campaigns. 

Why You Need First-Party Data for Advertising 

Google and Facebook are moving away from cookie-based advertising. This means there is no way to target specific customers, or groups of customers, without uploading your own data.

With Bloom Intelligence, you can quickly build a large clean customer database to help you find new customers with the tools above. 

Discover Bloom Intelligence 

Lookalike advertising campaigns are just one of many ways Bloom Intelligence can help you find and acquire new customers as you improve your brand visibility. 

Bloom can not only help you find new customers, but we can also help you unlock powerful customer insights, keep your current customers coming back, bring back lost customers, improve your online ratings and reviews, improve your restaurant reputation and so much more! 

Best of all, it is all automated, saving your time while increasing your customer lifetime values. 

Call today to schedule a free demo. Discover all the ways Bloom can help save you time and grow your business. Call 727-877-8181 or click here to schedule a demo online. 

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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