Resource Library
Video Library
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WEBINAR: Restaurant Customer Service Recovery
In this webinar, Robin Johnston, COO of Bloom Intelligence, will explain the concepts behind proper customer service recovery, and how to ensure any negative customer experiences ultimately turn into satisfied, much more loyal customers.
In today's competitive environment, retaining current customers is of paramount importance. But how can you turn an angry customer into a loyal patron? -
WEBINAR: Creating Stunning Emails to Truly Engage Your Restaurant Customers
Join us for this exclusive webinar co-hosted by Emma, arguably the best email marketing platform available today, where we’ll talk about how to use the Emma email marketing platform to create eye-catching, persuasive emails that will truly connect with your customers.
During the webinar, Tyler Sutton, Senior Email Specialist at Emma, will be walking us through the Emma platform and showing us how to create those valuable, engaging emails. -
WEBINAR: Saving At-Risk and Churning Customers
Customer Attrition got you down? Customer churn is a serious issue in today's competitive restaurant industry. Many restaurateurs don't even know what their churn rate is, nor do they have a way to measure it.
If left alone, customer churn can quickly get out-of-hand and have a devastating effect on the success of your business.
In this webinar, we take a deep dive into:
- The value of saving at-risk customers
- How to measure your customer churn rate
- Using WiFi marketing to engage and rescue at-risk customers
- How to identify individual at-risk customers
- How to use Bloom Intelligence to radically decrease churn rates with very little effort
- Much More... -
WEBINAR: Using WiFi Marketing & Analytics To Improve Online Restaurant Ratings
In this webinar, hosted by Robin Johnston, COO of Bloom Intelligence, you'll learn:
- Why you NEED to care about your ratings & reviews
- How to properly deal with negative ratings & reviews
- How to get more customers ratings & reviews
- How to get more positive ratings and fewer negative ones
- How to turn poor customer ratings into satisfied, loyal customers -
Intro to Bloom Intelligence
Learn how the Bloom Intelligence WiFi marketing & analytics platform can help your business grow. Bloom's growth tools are essential in today's competitive marketplace. See how they can fit in with your business. -
Marketing Triggers Walkthrough
Watch as we walk through the various automated marketing trigger available through WiFi marketing and analytics. -
Customer Rating Trigger
See how Bloom Intelligence can help your business gather more positive customer ratings while mitigating poor ratings. -
Customer Profile Walkthrough
Watch as we walk through a Bloom customer profile card. Discover the powerful customer data you can have at your fingertips. -
Dashboard Metrics Groups
Take a peek at the Bloom Intelligence WiFi marketing and analytics dashboard metrics. -
Customer Churn Rate Indicator
Watch how Bloom Intelligence WiFi marketing and analytics platform can help companies identify potentially churning customers. -
WiFi Marketing & Analytics
Watch how Bloom Intelligence helps thousands of retail and restaurant marketers reach their goals and stay ahead of the competition!
Whitepapers and Case Studies

The Value of a Large, Clean Guest Database
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Marketing Attribution to Power Restaurant Marketing
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Content Marketing for Restaurants
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RESTAURANT CUSTOMER SERVICE RECOVERY
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8 WAYS WIFI MARKETING CAN GROW YOUR BUSINESS
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ROCKET YOUR RESTAURANT RATINGS & REVIEWS
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REDUCE CUSTOMER CHURN & SAVE AT-RISK CUSTOMERS
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IMPROVING RESTAURANT MARKETING WITH CUSTOMER SEGMENTATION
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BLOOM INTELLIGENCE WIFI MARKETING GUIDE
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WHITEPAPER: “THE VALUE OF A CUSTOMER PROFILE”
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WHITEPAPER: “UNDERSTANDING THE POWER OF CUSTOMER PROFILES”
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White Paper: “The Data Treasure Trove of Free WiFi at Restaurants”
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WHITE PAPER: “DRIVE TRAFFIC AND LOYALTY TO RESTAURANTS THROUGH MARKETING AUTOMATION”
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WHITEPAPER: “STRENGTHEN YOUR BOTTOM LINE WITH A QUALITY CUSTOMER LOYALTY PROGRAM”
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White Paper: “Why Buy The Cow For One Glass Of Milk?”
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White Paper: “Five Steps to High-Performing Customer WiFi”
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Case Study: World of Beer
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WHITEPAPER: “RESTAURANT RATINGS & REPUTATION MANAGEMENT”
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Case Study: Atlanta Bread Company
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White Paper: “Free WiFi: So much more than a customer service”
DOWNLOAD“Six Myths About Customer Loyalty Programs”
Forbes article: “Low-margin retailers often argue they can’t afford customer loyalty programs, but is that true? Two business professors make the case that such programs are profit-enhancing differentiators.”
“Introducing: The Net Promoter System®”
Short article from management consulting firm Bain & Company that describes the Net Promoter System® – a method of taking the pulse of your customer base, and ascertaining how they really feel about doing business with you.
“Cybersecurity IQ: Americans Receive Mixed Results”
A new study by Pew Research Center reveals that Americans are decidedly uninformed when it comes to cybersecurity issues. This article discusses the study’s key results.
“7 Ways To Leverage Your Small Business Data For Enhanced Revenues”
Access to and the ability to analyze big data has the potential to change everything about how small businesses do business. But how does a big data beginner take advantage of this? This article discusses seven things that small businesses should consider when looking for a place to step into using big data.
“How Much Can a Bad Review Hurt Your Business?”
Reviews are important. Good ones can boost your business. Bad ones can sink it. This brief article covers some of the basics when it comes to reviews including social media, search engines, and third-party review sites.
“The Cost of Unhappy Customers (Infographic)”
It’s intuitive: Unhappy customers cost businesses real money. But how big an impact is this, exactly? This Forbes article unpacks the math behind the cost of unhappy customers, and provides a formula for customer happiness.
“Six Surprising Facts About Loyalty Programs”
You’ve got a customer loyalty program. Great! But do your customers appreciate it the way you think they do? This article, which references the 2016 Bond Loyalty Report, lays out six findings that might help you focus your program on the things that customers value the most.
“Restaurant Loyalty: 1 Best Guest = 9 Average Guests”
A restaurant uses a customer relationship management and loyalty program to “discover who their customers are, track their behavior, understand their preferences, cater to those preferences and develop ongoing two-way communication with its customers.”
“UMD researchers use Yelp reviews to predict whether restaurants will close”
A researcher at the University of Maryland has developed a text analysis tool that reads Yelp reviews and can accurately predict restaurant closure with 70 percent accuracy. What your customers say about you on popular review sites matters. Are you listening?