wifi-marketing

WiFi Captive Portals

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What Is A Captive Portal?

Captive portals, also known as a WiFi landing pages, refer to a web page that users are required to see and interact with prior to being given access to a network or the internet. They are usually found in restaurants, coffee shops and retail locations offering free guest WiFi internet access.

From a user’s point of view, the captive portal is simply the login page for accessing the internet on public WiFi networks.

They can log in using their email address, Facebook account, or through a full registration process.

Bloom Intelligence gives businesses powerful captive portals.

They allow marketers to build detailed customer profiles or ask customers to do certain things, such as liking your Facebook page, before they gain full access to the internet.

WiFi Captive PortalsThe Bloom captive portal lets business owners choose what appears on their WiFi landing page from a list of functions such as:

  • Customer ratings
  • Social media integrations
  • Mobile app downloads
  • Guest registration options
  • Event promotion
  • Gift card promotion
  • Menu specials and more
Benefits of Using a Captive Portal

Build your customer database faster. Bloom Intelligence customers are collecting 100,000’s of verified customer profiles a year.

Then, they either use this data to send offers, messages or surveys in the Bloom platform or use third party platforms that Bloom integrates with such as a loyalty program, mobile app, or a email service provider.

Make better decisions. Data collection has become necessary in today’s business world, and for good reason.

Captive portals provide your business with valuable customer data that can then be used to make data-driven business decisions.

Additionally, you can use them for direct advertising of specials, events and promotions.

Automate marketing efforts. Once you capture a customer’s profile information, which includes a verified email, name, phone number, zip code, birthday and the customer’s behavior at your locations, you can then automate marketing to your guests with offers, messages, and surveys based upon their data and behavior.

Improve marketing results. Knowing who your customers are and how they behave while at your establishment will allow you to segment your customer contact database by demographics and behavior data.

This allows you to create more targeted marketing messages to each segment, improving ROI and customer engagement.

How Captive Portals Can Grow Your Business

Identify churning customers. Captive portals allow business owners to see which customers are at a high risk of churning.

By identifying these customers, you can send them an offer or coupon as incentive to come back to your establishment.

Promote your brand. You can display your own branded images, promotions, ads, or events. When designed properly, the portal becomes an extension of your brand voice and image, reinforcing brand identity.

It’s a great opportunity to showcase your company’s unique personality.

Captive Portals Example

Other Benefits

In addition to all of these valuable benefits, using a captive portal also helps you control your gateway to the web.

You can regulate which users can access the web, what pages they can view, and under what conditions.

For instance, you can turn on bandwidth limitations to prevent slow service during peak traffic times.

Another benefit to your business is the liability protection.

In other words, when a customer logs in through your portal, you can require them to agree to a terms and conditions agreement and acceptable use policy.

So, should a user do anything malicious or illegal using your internet connection, you’ve stated your right to take legal action.

How Do You Make a Captive Portal for WiFi?

Bloom Intelligence customers enjoy white-glove service, including the creation of your WiFi landing page.

Once signed up, your dedicated Customer Success Manager will contact you to begin the design of your new captive portal.

Captive Portal WiFi Landing Page

You choose which functionality you’d like on the page, send us your logo and images, and tell us what you would like to communicate to your guests.

Then, our professional designers will create your page and send you a preview for approval.

After that, Bloom will update your design, message, and functionality at any time for no additional charge.

 

Restaurant Customer Segmentation Guide

So, if you’re interested in learning more about Bloom’s captive portals and WiFi analytics and marketing platform, schedule a demo today.

 

Free Download: The Bloom Intelligence Captive Portal WiFi Marketing Guide

Download the Guide
  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

Are You Ready to Grow Your Business with WiFi Marketing?

If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.