Here at Bloom Intelligence, we talk to restaurant owners, operators, and marketers every single day. We understand that time is the one thing you need more of to run your business effectively.
With labor shortages, rising costs, and unpredictable consumer behavior, it may seem like a daunting task to make the time to execute effective marketing campaigns and track attribution.
But this is what is needed to get new customers, keep them coming back, and increase their lifetime value.
That’s why we are constantly upgrading our products and services, and creating new features to save you time and money while improving customer acquisition/retention, and improving customer spend, frequency, and loyalty.
Here are just a few of the things Bloom can do to help you grow your business. 
Finding New Customers
It is essential for any business to consistently find new customers. In the restaurant industry, this can be done by using social media, advertising, and maintaining a consistent stream of positive online ratings and reviews.
Advertising on Google and Facebook
Google and Facebook are two of largest and most powerful advertising websites in the world – especially for restaurant marketers.
With Facebook’s nearly 3 billion users and Google’s incredible traffic amounts, it only makes sense for restaurateurs to advertise on these platforms.
Today’s consumers expect personalized marketing messages that relate to them and their interests, so it is important to get the right message in from of the right audience. Unfortunately, these platforms are shifting away from lookalike campaigns and direct remarketing – unless you have your own first-party data.
Bloom allows you to passively collect large amounts of customer data and create clean, detailed customer profiles. Before you know it you can have a list of thousands of actual customers. And, it is your data to own and use as you wish.
With your own first-party data, it is quick and easy to import the data into Facebook and Google to create direct remarketing and lookalike campaigns. Likewise, you can create different lists for your different customer segments and advertise with messaging that they will relate to and engage with.
More information about advertising and remarketing here.
Managing Ratings and Reviews
Clearly, restaurant owners and operators want to see high ratings and positive reviews for their establishment. This gives them a general idea that the restaurant is running well and that the overall sentiment of the customer is high. But there are so many more benefits to having great customer ratings.
According to Modern Restaurant Management, an increase of just one star can give a business an approximate 5-9% increase in revenue. And an increase of just one-half star would likely fill your seats during peak business times.
They also reported that 34% of diners choose a restaurant based on peer review websites. And 53% of 18-to-34- year-olds reported that online ratings and reviews factored into their dining decisions.
Based on these statistics alone, if you’re not monitoring and actively taking steps to improve your customer ratings, you could be impeding potential customers and leaving a lot of money on the table.
Ratings and reviews management is more important now than ever, as consumers are flocking to sites like Google and Facebook to research ratings and reviews prior to making a dining decision.
Bloom can help you passively reach out and ask customers to rate their recent experience at your restaurant.
When a customer leaves your place of business, you can send them an email asking them to rate you on Google, Facebook, or directly in Bloom Intelligence. Or, if they had a bad experience, they can contact you directly. This gives frustrated customers the ability to connect directly to your organization, not friends and online review sites.
You can monitor them and respond to them all on one easy-to-use platform. Over time, you’ll see your ratings – and your revenue – improve as you collect a consistent stream of positive new reviews on Facebook, Google, and Bloom
Keep Customers Coming Back
It is widely known that retaining new customers is much more cost-effective than finding new customers. Bloom offers ways to keep your existing customers coming back. And the best part? It is all completely automated for you.
WiFi Marketing Automation
As you passively create a large, clean customer database, Bloom continues updating customer profiles with customer demographic and behavior data.
It gives you the ability to create engaging, well-designed emails in the drag & drop email builder, and then automatically send out those emails to customers based upon whatever demographic and behavior data you choose.
For instance, you could create an email that your younger late-night crowd would engage with. Then, configure the system to send it only to customers who have visited more than 3 times, who are 30 years old or younger, and who have average dwell times of more than 30 minutes.
There is no limit to the number or types of campaigns you can create.
This type of targeted marketing is much more effective than sending a single message to your entire customer database.
To learn more, and to see the various types of campaigns you can create, visit our WiFi marketing automation page.
Identify and Bring Back Lost Customers
It is inevitable that some customers will lose interest in your product or service over time. It’s just part of running a restaurant business.
When customers stop coming to a business, it is known as customer churn, or customer attrition.
An out-of-control churn rate can be devastating for any business. Worse, if you do not recognize it, it will only continue to climb.
Unfortunately, many restaurateurs do not know what their churn rate is, or which way it is trending.
And when churn rates begin to climb with no intervention, it can quickly derail any momentum your business has generated.
Bloom Intelligence can quickly identify when a customer is likely to be churning or is a lost customer already.
Using machine-learning algorithms, the system can identify when a customer may have stopped visiting your place of business based upon their previous visit patterns.
Like the marketing automation discussed above, Bloom allows you to set up an automated, or triggered, marketing campaign.
All you need to do is create a single message to send your churning customers. Ideally it should contain an incentive to return, such as a free drink or appetizer.
When Bloom identifies a customer who is likely churning, the system will immediately send that message to the customer.
Customers across the country use the Bloom platform to run this type of campaign. And they are seeing impressive results leading to strong business growth.
For instance, a Florida-based restaurant chain began running one of these campaigns several months ago. Now, they have seen a whopping 38% of these customers return to their restaurants.
Additionally, their customer attrition rate has dropped every month since executing the campaign.
To see the details, download the report here. This is one of the most powerful campaigns that Bloom’s intelligent marketing suite can execute.
Discover Bloom Intelligence
What you have read above is only a fraction of what Boom can do to save you time and money while finding new customers, keeping them coming back, and improving your revenue on autopilot!
Call today to schedule a free demo and see all the ways Bloom can help save you time and grow your business. Call 727-877-8181 or click here to schedule a demo online.
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