• Restaurant Marketing

4 Powerful Ways to Get More Customers and Keep Them Coming Back

by: Allen Graves On: October 18, 2021
5 min read

Here at Bloom Intelligence, we talk to restaurant owners, operators, and marketers every single day. We understand that time is the one thing you need more of to run your business effectively. 

With labor shortages, rising costs, and unpredictable consumer behavior, it may seem like a daunting task to make the time to execute effective marketing campaigns and track attribution. 

But this is what is needed to get new customers, keep them coming back, and increase their lifetime value. 

That’s why we are constantly upgrading our products and services, and creating new features to save you time and money while improving customer acquisition/retention, and improving customer spend, frequency, and loyalty. 

Here are just a few of the things Bloom can do to help you grow your business. Get More Customers - A Guide

Finding New Customers 

It is essential for any business to consistently find new customers. In the restaurant industry, this can be done by using social media, advertising, and maintaining a consistent stream of positive online ratings and reviews. 

Advertising on Google and Facebook

Google and Facebook are two of largest and most powerful advertising websites in the world – especially for restaurant marketers. 

With Facebook’s nearly 3 billion users and Google’s incredible traffic amounts, it only makes sense for restaurateurs to advertise on these platforms.  

Today’s consumers expect personalized marketing messages that relate to them and their interests, so it is important to get the right message in from of the right audience. Unfortunately, these platforms are shifting away from lookalike campaigns and direct remarketing – unless you have your own first-party data.  

Bloom allows you to passively collect large amounts of customer data and create clean, detailed customer profiles. Before you know it you can have a list of thousands of actual customers. And, it is your data to own and use as you wish. 

With your own first-party data, it is quick and easy to import the data into Facebook and Google to create direct remarketing and lookalike campaigns. Likewise, you can create different lists for your different customer segments and advertise with messaging that they will relate to and engage with.  

More information about advertising and remarketing here. 

Managing Ratings and Reviews 

Clearly, restaurant owners and operators want to see high ratings and positive reviews for their establishment. This gives them a general idea that the restaurant is running well and that the overall sentiment of the customer is high. But there are so many more benefits to having great customer ratings. 

According to Modern Restaurant Management, an increase of just one star can give a business an approximate 5-9% increase in revenue. And an increase of just one-half star would likely fill your seats during peak business times. 

They also reported that 34% of diners choose a restaurant based on peer review websites. And 53% of 18-to-34- year-olds reported that online ratings and reviews factored into their dining decisions. 

Based on these statistics alone, if you’re not monitoring and actively taking steps to improve your customer ratings, you could be impeding potential customers and leaving a lot of money on the table. 

Ratings and reviews management is more important now than ever, as consumers are flocking to sites like Google and Facebook to research ratings and reviews prior to making a dining decision. 

Bloom can help you passively reach out and ask customers to rate their recent experience at your restaurant.  

When a customer leaves your place of business, you can send them an email asking them to rate you on Google, Facebook, or directly in Bloom Intelligence. Or, if they had a bad experience, they can contact you directly. This gives frustrated customers the ability to connect directly to your organization, not friends and online review sites. 

You can monitor them and respond to them all on one easy-to-use platform. Over time, you’ll see your ratings – and your revenue – improve as you collect a consistent stream of positive new reviews on Facebook, Google, and Bloom 

Get More Customers with Great Ratings

Keep Customers Coming Back 

It is widely known that retaining new customers is much more cost-effective than finding new customers. Bloom offers ways to keep your existing customers coming back. And the best part? It is all completely automated for you.  

WiFi Marketing Automation 

As you passively create a large, clean customer database, Bloom continues updating customer profiles with customer demographic and behavior data. 

It gives you the ability to create engaging, well-designed emails in the drag & drop email builder, and then automatically send out those emails to customers based upon whatever demographic and behavior data you choose. 

For instance, you could create an email that your younger late-night crowd would engage with. Then, configure the system to send it only to customers who have visited more than 3 times, who are 30 years old or younger, and who have average dwell times of more than 30 minutes. 

There is no limit to the number or types of campaigns you can create. 

This type of targeted marketing is much more effective than sending a single message to your entire customer database. 

To learn more, and to see the various types of campaigns you can create, visit our WiFi marketing automation page. 

WiFi Marketing Guide

Identify and Bring Back Lost Customers 

It is inevitable that some customers will lose interest in your product or service over time. It’s just part of running a restaurant business. 

When customers stop coming to a business, it is known as customer churn, or customer attrition. 

An out-of-control churn rate can be devastating for any business. Worse, if you do not recognize it, it will only continue to climb. 

Unfortunately, many restaurateurs do not know what their churn rate is, or which way it is trending. 

And when churn rates begin to climb with no intervention, it can quickly derail any momentum your business has generated. 

Bloom Intelligence can quickly identify when a customer is likely to be churning or is a lost customer already. 

Using machine-learning algorithms, the system can identify when a customer may have stopped visiting your place of business based upon their previous visit patterns. 

Like the marketing automation discussed above, Bloom allows you to set up an automated, or triggered, marketing campaign. 

All you need to do is create a single message to send your churning customers. Ideally it should contain an incentive to return, such as a free drink or appetizer. 

When Bloom identifies a customer who is likely churning, the system will immediately send that message to the customer. 

Customers across the country use the Bloom platform to run this type of campaign. And they are seeing impressive results leading to strong business growth. 

For instance, a Florida-based restaurant chain began running one of these campaigns several months ago. Now, they have seen a whopping 38% of these customers return to their restaurants. 

Additionally, their customer attrition rate has dropped every month since executing the campaign. 

To see the details, download the report here. This is one of the most powerful campaigns that Bloom’s intelligent marketing suite can execute. 

Discover Bloom Intelligence 

What you have read above is only a fraction of what Boom can do to save you time and money while finding new customers, keeping them coming back, and improving your revenue on autopilot! 

Call today to schedule a free demo and see all the ways Bloom can help save you time and grow your business. Call 727-877-8181 or click here to schedule a demo online. 

WiFi Marketing Guide

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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