What Is A Captive Portal?
Captive portals are a web page that guest WiFi users must interact with prior to being given internet access on a WiFi network at a physical location. They can be used for gathering customer profiles, building databases of customers, and marketing automation.
These captive portals provide the free access to WiFi in restaurants, coffee shops, and retail locations.
Captive Portal Examples
Captive Portals or WiFi landing pages are a great way to promote your restaurant or retail locations. Some of the most engaging landing pages may include enticing design elements and opt in fields to build customer insights, databases, and to grow your business with marketing automation. Below are some examples of captive portals:
From a user’s point of view, the captive portal is simply the login page, or authentication page, in the web browser to gain access to the wireless network on a public hotspot.
With a WiFi connection, they can log in and gain network access using their email address, Facebook and other social media account, or through a full registration process.
Bloom Intelligence has made a powerful captive portal that allows you to make more money by turning your guest WiFi into a powerful marketing machine.
Captive portals allow marketers to build detailed customer profiles or ask customers to do certain things, such as liking your Facebook page, before they gain full access to the internet.
The Bloom captive portal lets business owners choose what appears on their WiFi landing page from a list of functions such as:
- Customer ratings
- Social media integrations
- Mobile app downloads
- Guest registration options
- Event promotion
- Gift card promotion
- Menu specials and more
Benefits of Using a Captive Portal
Build your customer database faster. Bloom Intelligence customers are collecting million’s of verified customer profiles a year.
Then, they either use their customer database to send offers, messages or surveys in the Bloom platform or use third party platforms that Bloom integrates with such as a loyalty program, mobile app, or a email service provider.
Make better decisions. Data collection has become necessary in today’s business world, and for good reason.
Captive portals provide your business with valuable customer data that can then be used to make data-driven business decisions and marker to your end-user.
Additionally, you can use them for direct advertising of specials, events and promotions.
Automate marketing efforts. Once you capture a customer’s profile information, which includes a verified email, name, phone number, zip code, birthday and the customer’s behavior at your locations, you can then automate marketing to your guests with offers, messages, and surveys based upon their data and behavior.
Improve marketing results. Knowing who your customers are and how they behave while at your establishment will allow you to segment your customer contact database by demographics and behavior data.
This allows you to create more targeted marketing messages to each segment, improving ROI and customer engagement.
Identify churning customers. Captive portals allow business owners to see which customers are at a high risk of churning.
By identifying these customers, you can send them an offer or coupon as incentive to come back to your establishment.
Promote your brand. You can display your own branded images, promotions, ads, or events. When designed properly, the portal becomes an extension of your brand voice and image, reinforcing brand identity.
It’s a great opportunity to showcase your company’s unique personality.
In addition to all of these valuable benefits, using a captive portal also helps you control your gateway to the web and access point.
You can regulate user authentication and which users can access the web, what pages they can view, and under what conditions. This works on any operating system.
For instance, you can turn on bandwidth limitations to prevent slow service during peak traffic times.
Another benefit to your business is the liability protection.
In other words, when a customer logs in through your portal, you can require them to agree to a terms and conditions agreement and acceptable use policy.
So, should a user do anything malicious or illegal using your internet connection, you’ve stated your right to take legal action.
How Do You Make a Captive Portal for WiFi?
Bloom Intelligence customers enjoy white-glove service, including the creation of your WiFi captive portal page.
Once signed up, your dedicated Customer Success Manager will contact you to begin to configure your new captive portal.
Then, our professional designers will create your page and send you a preview for approval.
After that, Bloom will update your design, message, and functionality at any time for no additional charge.
So, if you’re interested in learning more about Bloom’s captive portals and WiFi analytics and marketing platform, schedule a demo today. We’ll show you our captive portal solution and the many other powerful tools.