What Is A Captive Portal?
Captive portals are a web page that guest WiFi users must interact with prior to being given access to a location’s internet. They can be used for gathering customer profiles, building databases of customers, and marketing automation.
These captive portals provide the free access to WiFi in restaurants, coffee shops, and retail locations.
Captive Portal Examples
Captive Portals or WiFi landing pages are a great way to promote your restaurant or retail locations. Some of the most engaging landing pages may include enticing design elements and opt in fields to build customer insights, databases, and to grow your business with marketing automation. Below are some examples of captive portals:
From a user’s point of view, the captive portal is simply the login page for accessing the internet on public WiFi networks.
They can log in using their email address, Facebook account, or through a full registration process.
Bloom Intelligence has made a powerful captive portal that allows your to make more money by turning your guest WiFi into a powerful marketing machine.
Captive portals allow marketers to build detailed customer profiles or ask customers to do certain things, such as liking your Facebook page, before they gain full access to the internet.
The Bloom captive portal lets business owners choose what appears on their WiFi landing page from a list of functions such as:
- Customer ratings
- Social media integrations
- Mobile app downloads
- Guest registration options
- Event promotion
- Gift card promotion
- Menu specials and more
Benefits of Using a Captive Portal
Build your customer database faster. Bloom Intelligence customers are collecting million’s of verified customer profiles a year.
Then, they either use their customer database to send offers, messages or surveys in the Bloom platform or use third party platforms that Bloom integrates with such as a loyalty program, mobile app, or a email service provider.
Make better decisions. Data collection has become necessary in today’s business world, and for good reason.
Captive portals provide your business with valuable customer data that can then be used to make data-driven business decisions.
Additionally, you can use them for direct advertising of specials, events and promotions.
Automate marketing efforts. Once you capture a customer’s profile information, which includes a verified email, name, phone number, zip code, birthday and the customer’s behavior at your locations, you can then automate marketing to your guests with offers, messages, and surveys based upon their data and behavior.
Improve marketing results. Knowing who your customers are and how they behave while at your establishment will allow you to segment your customer contact database by demographics and behavior data.
This allows you to create more targeted marketing messages to each segment, improving ROI and customer engagement.
Identify churning customers. Captive portals allow business owners to see which customers are at a high risk of churning.
By identifying these customers, you can send them an offer or coupon as incentive to come back to your establishment.
Promote your brand. You can display your own branded images, promotions, ads, or events. When designed properly, the portal becomes an extension of your brand voice and image, reinforcing brand identity.
It’s a great opportunity to showcase your company’s unique personality.
In addition to all of these valuable benefits, using a captive portal also helps you control your gateway to the web.
You can regulate which users can access the web, what pages they can view, and under what conditions.
For instance, you can turn on bandwidth limitations to prevent slow service during peak traffic times.
Another benefit to your business is the liability protection.
In other words, when a customer logs in through your portal, you can require them to agree to a terms and conditions agreement and acceptable use policy.
So, should a user do anything malicious or illegal using your internet connection, you’ve stated your right to take legal action.
How Do You Make a Captive Portal for WiFi?
Bloom Intelligence customers enjoy white-glove service, including the creation of your WiFi landing page.
Once signed up, your dedicated Customer Success Manager will contact you to begin the design of your new captive portal.
You choose which functionality you’d like on the page, send us your logo and images, and tell us what you would like to communicate to your guests.
Then, our professional designers will create your page and send you a preview for approval.
After that, Bloom will update your design, message, and functionality at any time for no additional charge.
So, if you’re interested in learning more about Bloom’s captive portals and WiFi analytics and marketing platform, schedule a demo today.
“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”
We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!
“Great product, awesome customer service and very reliable. 100% recommended”
“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”
“These guys are so supportive, talented, and responsive. A great partner indeed.”
“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”
“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”
“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”
“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”
Customer Experience Platform
WiFi Marketing Automation
Restaurant Reputation Management
Save At-Risk Customers
Customer Dwell Times
Bloom Intelligence goes above and beyond.
“They have always been attentive through whatever needs and questions we have.
They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”
~ Matt Thompson, Managing Partner
Great, Personalized Customer Service.
“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”
Are You Ready to Grow Your Business with WiFi Marketing?
If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.