RESTAURANT MARKETING MADE EASIER

We all know that customer data and insights are vital for effective marketing. So, why continue to manually collect customer data, do intensive analysis, and manually create multiple marketing campaigns with no personalization, when you can automate the process with Bloom Intelligence?

Customer data is acquired once a customer opts into your guest WiFi, fills out a form on your website, leaves a rating, connects through social, or makes a transaction with your business. Then, Bloom cleans this data, transforming the information into detailed WiFi analytics, customer profiles and customer insights.

Bloom can do this for you on autopilot. Bloom customers are collecting hundreds of thousands of customer profiles without lifting a finger. It saves them time, unlocks customer insights to automate personalized marketing campaigns that can be tracked down to a customer returning to your locations and actual transactions. This allows you to not only be your boss’s, franchisee’s, or investor’s hero by driving tangible results, but allows you to focus on higher level tasks that you have been distracted from achieving.

Customer profiles include names, emails, phone numbers, ZIP codes, ages, birthdays, income, ratings, transactions, and actual customer behavior at your locations. Even without logging into WiFi, Bloom’s presence analytics include time of day, day of the week, visit dwell times, and more.

Bloom allows you to segment your customer database. Customer profile groupings with similar characteristics can help build buyer personas.

Afterwards, you can associate these lists or buyer personas to specific targeted marketing campaigns. Segmentation can contribute to any campaign that you create. It allows you to personalize your customer’s messaging based on their behavior and demographics.

Imagine knowing who your customer base is at scale. Then, automatically personalizing customer experiences. You can optimize your restaurant marketing strategy and maximize your revenue per customer/customer lifetime values.

“This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.” – Janene Krueger

Learn why BLOOM powers thousands of successful multi-unit restaurants!

Is building a more loyal customer base the most important thing for your business? It should be.

The problem is that it is difficult for many brick-and-mortar marketers to know how many of their customers are being loyal. Likewise, it is hard to know when a loyal customer is potentially churning.

For offline marketing, it is crucial to have a system in place to track customer visit behavior data and identify those who may not be returning.

Bloom Intelligence can track customer behavior and give accurate reporting and ROI data. You will passively build a very large database of verified customer data, along with each customer’s contact information.

When Bloom’s machine-learning algorithm detects a customer who might be churning, it will automatically engage the customer via email asking them to return. Bloom customers are seeing up to 38% of their churning customers return! And it is all done for you behind the scenes without you needing to lift a finger.

Also, with Bloom you can manage customer feedback and create new strategies to improve customer experiences, passively build positive online reviews, save at-risk customers, and increase customers frequency by targeting customers at the right time and place with personalized marketing campaigns. All this will save you time, improve your customer loyalty, and increase customer lifetime values.

“It’s a GAME CHANGER. As a Restaurant Consultant I recommend all my clients to use Bloom Intelligence. It is by far the best WiFi Marketing Program coupled with OUTSTANDING SERVICE! The team at Bloom has put together amazing technology that continues to amaze me every time I do a demo. They continue to expand and grow the system and are the true LEADERS in the WiFi Marketing Sector. This amazing smart technology learns customers visit patterns and markets to them at appropriate times in order to not lose them. I HIGHLY RECOMMEND BLOOM INTELLIGENCE!”  – Robert Marcarelli

Learn why BLOOM powers thousands of successful multi-unit restaurants!

Spending countless hours running your marketing and loyalty campaigns, only to find yourself struggling to understand if they are effective? Are you having a difficult time understanding your customer sentiment?

Bloom Intelligence can help you unlock key performance indictors to allow you to see the actual ROI of your marketing campaigns down to a customer returning to your location, and actual transactions, and understand how your customers feel about your business.

You’ll have instant access to best-in-class, detailed location-based WiFi analytics. Bloom allows you to benchmark your customer’s behavior in real-time at your physical locations. This data population occurs even if they don’t log into your guest WiFi!

Blooms advanced reporting capabilities is a perfect fit for multi-unit operators. Segment your reporting on customer behavior, marketing performance, customer insights, ratings and much more by location, grouping of locations, comparison between locations or location groups and over time. Start measuring performance with accuracy so that you can make the best decisions on how to grow your business and make your customers happy.

And with Bloom’s automated marketing tools, you can trigger messages directly to your customers asking them to rate and comment on the experiences they had at your place of business after specific actions. All completely automated.

Then you can see every rating and review in Bloom’s sortable reporting tools, allowing you to spot trends and issues quickly and easily, and respond to your customers feedback all in one platform.

Bloom’s reporting tools also show you all the collected KPIs and campaign results, giving you actionable customer location analytics, customer engagement metrics, and valuable marketing attribution data.

“We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!” – Angela Fallen

Learn why BLOOM powers thousands of successful multi-unit restaurants!