Bloom captures customer data, including names, emails, phone numbers, zip codes, demographics, birthdays, and presence analytics via sensors, guest WiFi, online sources, social media, and other data capture mechanisms.

The Bloom Intelligence engine separates, cleans, and normalizes all customer data into detailed customer profiles, in your CRM database.

Imagine having clean, detailed customer profiles numbering into the hundreds of thousands without lifting a finger that you can use for demand generation or to build online reviews so that you are found easily and or save at-risk customers!

You can integrate your bloom customer database customers’ with our out-of-the-box integrations, or we can build custom integrations for you.

At the end of the day, sit back, and we will automatically build large clean databases for you that you can use for customer insights and to increase business when you need it.

Learn how Bloom’s growth tools can power your growth!

The Bloom customer analytics platform starts providing customer insight such as your customers behavior as soon as they walk in your door.

Once a customer opts into your guest WiFi, or fills out a form on your website, we clean this data, and turn it into customer profiles and insights within the Bloom dashboard.

Customer profiles include name, email, phone number, zip code, age, birthday, and social media accounts, along with presence analytics data like time of day, day of the week, dwell times of visits, and more.

Now that you are automatically building consumer profiles and creating a sizeable clean database, we allow you to segment your database into groupings of customer profiles with similar characteristics or will enable you to build buyer personas.

You can then associate these lists or buyer personas with any campaign that you create, allowing you to personalize your customers’ messaging.

Imagine not only knowing who your customer base is at scale, but having the ability to personalize your customers experience automatically.

Then, utilize your customer insight to personalize your customer’s experience, optimize your restaurant marketing strategy, and maximize your revenue per customer.

This is the power of Bloom’s customer insights.

Bloom’s guest WiFi marketing automation and customer engagement platform can be automatically triggered based upon your customers behavior.

For example, you can automate personalized restaurant marketing and retail marketing campaigns based on the behavior of your customers and WHO they are, even if they only log onto your guest WiFi just once because we can sense your customers presence!

For instance, imagine that a customer logs into your guest WiFi network once then comes back to your location on another visit, does not log into your guest WiFi, eats, and then leaves. Bloom knows they left and can automate offers, surveys, and messages to your customer.

Blooms marketing tools can help you get discovered through online advertising or with the power of positive online reviews or you can keep your customers coming back through offers to increase frequency or to save your at risk customers.

For example, Blooms suite of tools can identify lost customers with machine learning and can automate an offer to go out to them at the right place & time to incentivize them to come back to your locations.

Our customers are saving up to 38% of their lost customers, automatically building positive online reviews, and creating customer demand generation when your locations are slow. The best part? It’s all automated.

Moreover, we track the marketing attribution & ROI of all campaigns, right down to someone walking back in your door. Now that’s smart WiFi marketing software.

“What gets measured gets managed.”, Peter Drucker

Bloom understands the importance of being able to measure marketing, customer behavior, and operations to deliver superior customer interactions and performance.

We enable our customers to be the best in their space by giving them the ability to easily see the performance of their marketing tools, campaigns, locations, operations, customer sentiment and guest behavior.

This allows our customers to embrace the philosophy of Kaizen, or the constant process of improvement.

Our performance metrics combined with Bloom’s tools to shape and influence your customer behavior gives you all the tools that online companies use to excel at scale.

Be a CHAMPION. Learn how Bloom can give you the tools to measure and optimize your marketing and customer experience automatically, at scale.