• Customer Profiles
  • WiFi Marketing

Progressive Profiling For WiFi Marketing Success

by: Allen Graves On: November 14, 2018
3 min read

Customer profiling is a great way to get a detailed portrait of your current customer base to help you make smarter, more effective marketing decisions as you engage your customers on a more personal level. Using customer profiles, your customers can be broken down into segments, or groups, based on certain demographics and behaviors.

Without the advantage of using actual data to know customers on this detailed level, marketers are left to base campaigns and messages more on personal opinion. In this situation, effective marketing becomes extremely difficult to manage, measure and keep profitable, resulting in less-than-stellar business results.

Restaurant and retail marketers know that customer profiling is undeniably necessary to create a successful marketing campaign. After all, if you don’t know exactly who you are speaking to, you’re not going to be able to engage them at the level necessary in today’s competitive restaurant and retail industries.

“Marketing without data is like driving with your eyes closed.”
– Dan Zarrella

Customers expect to receive appropriate, interesting and engaging messages in a manner they will appreciate and feel comfortable with. And they want that message to be delivered in the appropriate channel at the appropriate time. If you cannot deliver the right message in the right channel at the right time, or you don’t have the data to tell you what those are, then your marketing campaigns will be at a major disadvantage.

Even with a WiFi analytics and marketing platform, building a complete customer profile has been tough since customers typically only need to enter their email address and possibly their name to access your WiFi. Even if they log in using their social media account, the data you need for truly useful profiling is rarely available.

Offline WiFi Progressive Profiling

Bloom Intelligence continues to innovate in the WiFi analytics and marketing realm. Bloom has just released a new “Progressive Profiling” feature which changes the game for brick-and-mortar marketers.

Using Bloom, when a customer logs into your WiFi, they can sign in with their name and email, or their social media account, just as always. This is when Bloom generates a customer profile for this customer and implements the progressive profiling piece.

WiFi Progressive Profiling Example

Now, each time a customer comes back to your location and logs into your WiFi, the platform will look for a missing piece of information in that customer’s profile. When the customer is presented with the login page, it will request their email address along with that missing piece of information – such as age, gender, or birthday.

Over time, Bloom users will have the most complete and detailed customer profiles available with any WiFi marketing and analytics platform. With this type of data, you’ll be able to segment your marketing lists like never before.

WiFi Progressive Profiling Example 2

For example, you could send a promotion to all men in a specific zip code who are over 21 years of age who have been to your location more than twice in the last 3 months. Or you could send your churning customers a different message or promotion based on gender and age, and which location they last visited.

Imagine being able to send a marketing message specifically crafted and designed for such a detailed audience – the opportunities are endless. And with the ability to track ROI on each individual campaign, you’ll be able to monitor, optimize and repeat as you watch your business bloom.

This is a serious advantage that eCommerce businesses have had over brick-and-mortar businesses for decades – this levels the playing field!

For more information about the value you can get from customer profiling, click on the banner below.
To see a demo of Bloom Intelligence, click here!

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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