Restaurant Marketing

3 min read

Engaging on Social Media Sites: Tips for Restaurants

Customer engagement is key when creating loyal fans of a product or service, but customers may also play a vital role when it comes to product development. Here are some…

Restaurant Marketing

3 min read

Holiday Marketing Campaign Lessons for Your Business

Shopping for the holidays has always been a large revenue earner for retail stores. However, holiday shopping is important for other reasons. How retailers market and cater to clients for…

WiFi Analytics WiFi Marketing

2 min read

Average Dwell Time Numbers Reveal Valuable Insights

We spend a great deal of time and effort courting customers. Resources, finances and considerable thought goes into how to attract, draw and eventually convert those visitors into loyal customers.…

Customer Segmentation WiFi Analytics

3 min read

Using The Customer Lifetime Value To Improve Your Business

The more you know about your customers, the better experience you can provide for them and ensure repeat business. You don’t have to be a fortune teller to predict customer…

WiFi Analytics

3 min read

Dwell Time: Filtering Who’s Staying in Your Shop the Longest

Have you ever wondered how long a loyal customer visits your shop? If you’re able to identify a person visiting your business as a customer, you might want to know…

WiFi Analytics WiFi Marketing

3 min read

When Do Customers Visit Your Business? Customer Visit Times

When you’re busy running a business, it may appear at first glance that you’re always experiencing the same customer visitation rates on a daily basis. In reality, it probably varies…

WiFi Marketing

3 min read

Measuring Customer Behavior Using WiFi Sensor Technology

Trying to measure consumer behavior on a daily basis is often impossible without using a variety technologies to accumulate data. While you’ve perhaps invested in data-tracking tools and maybe even…

WiFi Marketing

3 min read

Free Guest Wi-Fi Access: Best Practices

Offering free Wi-Fi is a common service in many businesses, and you’re probably no different in offering it to loyal and first-time customers. Since most customers expect it in public…

WiFi Analytics

3 min read

Top 4 Benefits of Predictive Analytics Tools for Retail

Operating a retail business can sometimes feel like leading an army during wartime. You pass long periods of relatively little activity and your troops face intense boredom. Suddenly, a peak…

Customer Loyalty WiFi Analytics

6 min read

Anatomy Of A Loyal Customer: Four Metrics To Look For

Why are loyal customers important?  It seems like an easy question to answer, but not all companies understand how costly it is to lose–and have to replace–their customers.  Plus, companies…

WiFi Analytics WiFi Marketing

5 min read

Hospitality Wi-Fi: How Hotels Can Benefit From Wi-Fi Marketing

Marketers at smaller hotel and motel chains face constant pressure to increase bookings and strengthen guest satisfaction. Printed cards for customer surveys only go so far in giving marketers the…

Restaurant Marketing WiFi Marketing

4 min read

Behavioral & Psychographic Segmentation For Restaurants

Restaurant marketers are intrigued by behavioral segmentation concepts used by digital businesses and larger companies. Still, they are also frustrated that those market concepts have been mostly inaccessible because of…


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