Restaurant Marketing Blog

Customer engagement is key when creating loyal fans of a product or service, but customers may also play a vital role when it comes to product development. Here are some…

Shopping for the holidays has always been a large revenue earner for retail stores. However, holiday shopping is important for other reasons. How retailers market and cater to clients for…

We spend a great deal of time and effort courting customers. Resources, finances and considerable thought goes into how to attract, draw and eventually convert those visitors into loyal customers.…

The more you know about your customers, the better experience you can provide for them and ensure repeat business. You don’t have to be a fortune teller to predict customer…

Have you ever wondered how long a loyal customer visits your shop? If you’re able to identify a person visiting your business as a customer, you might want to know…

When you’re busy running a business, it may appear at first glance that you’re always experiencing the same customer visitation rates on a daily basis. In reality, it probably varies…

Trying to measure consumer behavior on a daily basis is often impossible without using a variety technologies to accumulate data. While you’ve perhaps invested in data-tracking tools and maybe even…

Offering free Wi-Fi is a common service in many businesses, and you’re probably no different in offering it to loyal and first-time customers. Since most customers expect it in public…

Operating a retail business can sometimes feel like leading an army during wartime. You pass long periods of relatively little activity and your troops face intense boredom. Suddenly, a peak…

Why are loyal customers important?  It seems like an easy question to answer, but not all companies understand how costly it is to lose–and have to replace–their customers.  Plus, companies…

Marketers at smaller hotel and motel chains face constant pressure to increase bookings and strengthen guest satisfaction. Printed cards for customer surveys only go so far in giving marketers the…

Restaurant marketers are intrigued by behavioral segmentation concepts used by digital businesses and larger companies. Still, they are also frustrated that those market concepts have been mostly inaccessible because of…