• Restaurant Marketing

How Get Your Restaurant Customers to Join Your Email List

by: Robin Johnston On: May 10, 2018
3 min read

Every restaurant wants to keep its customers coming back.  After all, retaining current customers is a lot less expensive than finding new ones. One effective way to increase repeat business is with an email list.  Having this kind of a marketing tool lets you stay in touch with your customers by sending them emails about upcoming drink specials, new menu items and more.  Customers will then think of your restaurant the next time that they are planning to dine out.

But how do you get your customers to sign up for your email list?  People are often reluctant to give out their personal information, including their email address. With that in mind, here are six proven techniques for growing your restaurant email list.

Weekly Lunch or Dinner Drawing

Everyone loves free food, so every week offer customers the chance to win a free lunch or a free dinner. The only thing they have to do to enter the drawing is to give you their email address.  You can collect these by placing an iPad or a sheet of paper on a table next to where people wait to be seated.  You can also place an iPad on each table if people want to enter the drawing during or after their meal. 

Outright Exchange

Tell customers that you would like to add them to your email list so that you can keep them up to date on new menu items, etc.  In exchange for their email address, give them a coupon for a free drink or a discount on a future meal.  

Host an Event

Host an invitation-only event to showcase menu items that you are planning to introduce soon.  The only catch is that people must give you their email address to attend.   The future revenue generated from the email addresses you collect will more than offset the cost of the event.  

Offer Free WiFi

Restaurant customers love free Wi-Fi and providing it gives you a great way to collect email addresses.  People are used to agreeing to terms and entering a username and password when they visit websites and use online services, so ask customers to enter their email address to gain access to your WiFi network on your landing page.  Few tactics collect email addresses more quickly than a WiFi marketing automation tool.

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Website and Social Media Collection

Put your website address on every marketing channel you have, including your business cards, customer receipts, “doggie bags,” etc.  Then put a clear, compelling call to action on every page of your website asking people to subscribe to your restaurant newsletter or email list.  Include an icon for each of your social media pages and when people click through to these pages ask them to join your email list.  You will probably need to offer an incentive in the form or a coupon or discount to get them to sign up.

Include a Forwarding Option in Your Current Emails

When you send emails to your current list, make sure to include a forwarding option. This lets readers forward emails with offers that they find particularly interesting to family and friends.  If the friends like what they see, then they too will want to join your email list. Make it easy to do by including a link to your website’s email list sign up form in every email.  You can also include a tagline saying something like “Want to stay in the loop about discounts and offers?  Sign up!” 

Even in this day and age of Facebook, Twitter and Instagram, an email list remains a powerful marketing tool because everyone on it has asked to hear from you.  By having drawings, asking for exchanges, hosting events, providing free WiFi, including a website call to action and including an email forwarding option, you can grow your restaurant email list quickly and easily.

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Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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