Restaurant Marketing Blog

Marketers at smaller hotel and motel chains face constant pressure to increase bookings and strengthen guest satisfaction. Printed cards for customer surveys only go so far in giving marketers the…

Restaurant marketers are intrigued by behavioral segmentation concepts used by digital businesses and larger companies. Still, they are also frustrated that those market concepts have been mostly inaccessible because of…

Business intelligence takes business data and reorganizes it into a clear picture. Data is a valuable resource that many car dealerships underutilize.  In this blog, we learn how business intelligence…

Running a successful restaurant isn’t easy. The biggest part of making it work is ensuring that your customers have the kind of experience that keeps them coming back for more.…

Restaurant customer segmentation is incredibly valuable to a strategic marketing program. It increases ROI and improves guest experiences. When you know who your guests are, you can segment them according…

Remember those business-card-filled fishbowls that used to sit on every reception counter? They were a great way to gain leads — before the digital revolution, that is. See how you…

Once upon a time, cafés and restaurants thought they didn’t need to offer free Wi-Fi, but then came the digital age. Customers began to want and need different things from…

Achieving and maintaining a healthy lifestyle is everyone’s goal. So why is it so hard for your gym or fitness center to retain long-term members? Customer attrition is a plague for…

No business wants to lose customers, but it happens. People unsubscribe from your mailing lists, stop visiting your store, and return your products. It is a fact of business. However,…

PCI (or Payment Card Industry) Compliance refers to the security standards that businesses who accept credit cards must follow. Any business, from startup to franchise, must follow these regulations to…