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Collecting Customer Data is Vital for your Business

by: Robin Johnston
3 min read

As a business owner, it’s important to understand who your customers really are. After all, without them your business wouldn’t exist. For this reason, it’s integral that you are able to meet the demands of your customers to achieve a competitive advantage. One of the best ways to do this is by collecting customer data. 

Customers are spending an increasing amount of time online and because of that, the options of gathering customer data have advanced beyond measure. Collecting this data will not only help you build a loyal base of customers, but will assist in attracting potential new customers as well. Here’s why collecting customer data is essential to your business.

Customer data is information collected that gives you details about customers, such as names, contact information, buying behavior and demographics. Gathering this kind of data should always be included in your marketing strategy because without it, you simply cannot market effectively. Collecting customer data essentially allows you to target customers with more precision.

There are various sources you can use to collect data. Some include, but are not limited to:

  • Social media 
  • Your website
  • Campaigns
  • Surveys

How Customer Data will Improve your Business


In order to reach your customers, you have to know what platforms they utilize online, and which ones they don’t. Every individual is different and some customers prefer certain platforms over others. You don’t want to spread your marketing efforts across various platforms only to see little to no results.

Instead, your customer data will point you in the direction that you need to be facing. For instance, if your customer-base is relatively young, you are more likely to attract them on social media platforms such as Twitter and Instagram. However, if your customer-base is older, they may prefer a well-written email. 


Customers are continuously changing, and in order to stay connected with them, you have to always be cognizant of their current behaviors. Your customer data is real-time evidence that gives you the opportunity to identify how they currently consume information, shop, or make purchases. This allows you to leverage appropriate strategies.

For instance, does your target audience prefer to shop online or in-store? Similarly, are they more likely to purchase from you after watching an interactive video or after reading a detailed blog post? You can use your data to make changes to your business strategies that will make you more attractive to current customers, while attracting new, more targeted customers.


Collecting customer data is vital to every business because it gives you a higher probability of increasing your sales. For example, if you have a local coffee shop, offering wi-fi in exchange for a name and an email address gives you the opportunity to offer discounts and promote current sales. Similarly, if you have an online store, you can give people the opportunity to subscribe to your email list that gives them access to sales, discounts, and resources in exchange for their contact information. In both cases, this puts you in front of your customers and increases your chances of making a sale, and even establishing a long-term customer.


Gathering and studying customer data allows you to cater to your customer’s needs, ultimately strengthening your company’s position in the market. Customer data will tell you where your customers are online, which is especially important as more individuals are spending more time on the internet. It is  also important that you narrow down what platforms your customers use and how they choose to purchase for the most effective marketing. Overall, gathering and researching your customer data is invaluable. When used correctly, it will strengthen your relationship with your customers and provide an increase in overall foot traffic and sales. 


Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
are saying

“SaaS that covered so many bases for us instead of having to use multiple software products. Bloom Intelligence has simplified our responses to reviews, customer feedback, and more. I highly recommend Bloom Intelligence.”

Robert Sanderson

“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

John Marchetti

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

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