• WiFi Marketing

How to Make the Most of Your Wi-Fi Login Page

by: Robin Johnston On: June 12, 2018
3 min read

 

A Wi-Fi login page isn’t just an extra step for your customers. It provides your business with a way to gather customer intelligence, personalize experiences, and improve your marketing strategy. But let’s back up a bit. What is a Wi-Fi login page and does your business really need one?

What is Wi-Fi Login Page?

When most people think of logging into Wi-Fi, they probably picture the list of networks you can pull up on your smartphone or in desktop’s settings. That list of available Wi-Fi networks often lets you connect directly. But login pages introduce another step.

If you’ve set up a Wi-Fi login page, it will automatically open whenever a user tries to connect to your network. Then they’ll need to perform some action, like approving an agreement or entering their email address to access the Internet.

Login Pages vs. Other Wi-Fi Connection Methods

You’ve probably logged into free Wi-Fi at several businesses, but not all companies use login pages. Two common alternatives are a password or user agreement.

A password-secured network is intended to only give your customers access. Passwords prevent outside parties from using your Wi-Fi and reduce the chance of your network getting overburdened. Yet passwords do nothing to help you with marketing efforts.  

Other businesses automatically connect you to an agreement page. These pages detail the risks of logging into a public, unsecured network and waive liability. Users simply need to click “Agree” to gain internet access. The user agreement page is excellent for free public locations like a library. But a business should really do more.

What Are the Benefits of Using a Wi-Fi Login Page?

Wi-Fi login pages are an opportunity to reinforce your brand recognition, gather user data, and begin providing a personalized experience for visitors. Information collected from login pages and Wi-Fi access pave the way for your business to conduct more effective multi-channel marketing.

Before users access your site, they are typically required to enter information. A customer’s name and email address are the most important pieces of information to collect. Gathering emails allows you to begin crafting a mailing list and opens up several possibilities for email marketing. Customers who willingly opt-in and remain on your email list are more likely to be or become loyal customers.

What Should I Include on a Wi-Fi Login Page?

newsletter example

Branding

Your login page should be branded with your logo and colors. Customers should be able to instantly recognize the page as part of your business.

Forms

The most effective login page forms are short and sweet. A customer name and email are essential items to collect. Adding other components is up to you, but ensure it doesn’t take too long for a customer to access your Wi-Fi.

Third-Party Login

The ability to login via a third party is an increasingly popular login method. If users can log-in with their Facebook or Google account, they only need to tap a button to access the internet at your business. At the same time, sites like Facebook enable you to view publicly available information such as age and gender. With demographic information, you can personalize your approach for each customer, which increases customer retention and loyalty.

Exclusive Offers

While most customers don’t mind exchanging their email address for internet access, why not make the decision even easier? Offer to send a coupon for their next visit when customers sign into your Wi-Fi for the first time. Sending this coupon to their email address also ensures that they’ll use an active email account to log-in.

Loyalty Program Sign-Up

Wi-Fi is an easy way to spread the word about any loyalty or rewards programs at your business. Before users access your Wi-Fi, let them know about the perks of joining your rewards program. Provide a simple way to sign-up on the same page, like a checkbox placed just above the button they’ll click to submit their email.

Setting up a Wi-Fi login page enables your business to collect data that will improve your marketing strategy and customer experience. Don’t let your free Wi-Fi become a wasted opportunity!

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

Subscribe Here for the Latest Updates

Never miss a post! We'll keep you up-to-date on the latest restaurant and retail WiFi marketing information.

Drop us a line!

We would love to hear from you! If you have any questions, comments or ideas about our blog, drop us a line and let us know.

Or call us at 727-877-8181.

Contact Us