• Restaurant Marketing

How Great Ratings Impact Your Restaurant

by: Robin Johnston
3 min read

Customer ratings: they’re one of the most important elements of your business. Satisfied customers are more likely to share their experience at your restaurant in a way that will bring in their friends, coworkers, and family members, while dissatisfied customers will warn everyone they know away from your restaurant. Thanks to today’s highly digital society, both happy customers and unhappy ones have a wider reach than ever–and more people are turning to those online reviews to help shape the way they choose what restaurants they’ll visit, from those out-of-town tourist visits to people looking for a new place to eat in their own backyards. 

The Rise of Information

Review sites like Yelp, TripAdvisor, and Zomato are all filled with information about restaurants–including real reviews from actual customers. Savvy customers are checking these websites before they choose the restaurants they’re going to choose to visit, looking for more information about food choices, customer satisfaction, and more. They want to know what type of food you serve, the kind of atmosphere they can expect, and what type of service you typically deliver to your customers–and that information is at their fingertips thanks to the prevalence of these sites.

How It Impacts You

The average star rating your restaurant receives can have a big impact on your overall revenue. A high star rating can increase your revenue by as much as 5-9%–a substantial difference for many restaurants. This number will vary based on the type of restaurant and the area it’s in: areas with high amounts of tourist traffic, for example, may be influenced more heavily by star ratings than those in areas that see few tourists. There are also a few key areas to take into consideration when it comes to your reviews.

What do your lowest reviews say about your restaurant? Customers can become dissatisfied for a range of reasons: the food wasn’t to their liking; they had a  bad server; it was an extremely crowded night. Savvy customers won’t let a couple of low star ratings influence their overall picture of your restaurant.

Do the reviews ring true? Customers are looking for reviews from people who appear to have really been to your restaurant, not artificial reviews created just for the sake of boosting a star rating. Genuine reviews from satisfied customers are much more beneficial to your restaurant than generic reviews that could have been created by anyone. 

What is your average star ranking? A few outliers are less important than your overall star rating, which tends to give customers a decent look at what makes your restaurant stand out–both for good and for bad. 

How do you deal with negative reviews? Does a negative customer experience lead to bad publicity, or do you go out of your way to provide customers with what you can to make them happier even when their restaurant experience didn’t go according to plan?

Not All Restaurants are Created Equal

For chain restaurants that can be found across the country, star ratings on sites like Yelp and TripAdvisor have comparatively little impact on their overall revenue. Customers who are looking for chain restaurants expect the same type of experience from that restaurant that they’ve had with others like it in the past. Not only are they less likely to need to visit a review site to learn more about those restaurants, but they’re more likely to ignore bad reviews about a franchise that they’ve enjoyed eating at in the past. Independent restaurants, on the other hand, need the additional traffic from review sites to help them make more effective decisions. 

Building a great library of customer reviews for your restaurant is a critical part of helping to improve your brand. Encourage customers to leave reviews when they’re happy. As you build that review library, you’ll substantially improve your potential worth to customers who are looking for a restaurant in your area.{{cta(‘d5ad287e-74b8-4be2-98d3-5dc8052ecc40’)}}

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
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“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

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“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

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“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

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