• WiFi Analytics
  • WiFi Marketing

Average Dwell Time Numbers Reveal Valuable Insights

by: Ron Zvagelsky On: November 21, 2017
2 min read

We spend a great deal of time and effort courting customers. Resources, finances and considerable thought goes into how to attract, draw and eventually convert those visitors into loyal customers. However, we may not be spending enough time evaluating how long visitors dwell on property.

The Big Picture

It is important to grow our customer base, improve our customer conversion rates and meet our customer’s needs. We know when our efforts in areas like these are working because of well-planned measurement systems and metrics. What’s equally as important to evaluate is the average dwell time of our visitors.

Bloom Intelligence is a service that allows you to gauge how long customers are visiting. This feature can provide valuable insight into what is and what isn’t working.

As a business, you could simply wait and allow your revenue reports to reveal these metrics, however this could prove detrimental to the stability of your business. These are the types of big picture insights availed through measuring your patrons’ average dwell times.

The Finer Points

If your customers are spending more time on property, they are likely to spend more money. The longer a customer is on the premise, the better for your business. The more traffic you have at your business, the more business you will draw. The list of benefits and reasons for improving and evaluating dwell time is considerable.

Do your customer service practices need to be evaluated? Are your rates and costs competitive? Dwell time can help isolate and correct problem areas for a company, which can have a positive impact on the entire business.

Collecting Visitor Data

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Devices, such as cellphones, allow for Wi-Fi detection. Data is gathered within a specific Wi-Fi broadcast radius. The devices detected are registered and denoted as a “visitor” in our dashboard system.

That data will then be tracked and monitored to determine information that includes metrics such as the duration of visits and new visitor rates.

Bloom Intelligence catalogs, structures, and monitors the data and divides this to produce daily, weekly, monthly, and even all-time perspectives. Merging these metrics with the duration of visit times produces the average dwell time, which results in more control over the business.

Wi-Fi is A Win for Everyone

A means of recognizing what marketing strategies work and what promotions are used effectively is only a taste of the advantages Bloom Intelligence provides. This information can also be used to improve the customer experience and reveal where your business can improve.

A sound service and informed metrics are good only if used properly.

Information is power, particularly when the competition ignores the opportunity to do the same.” ~ Mark Cuban

If your competition is benefiting from Wi-Fi technology, can you afford not to? If your competitors are not using Wi-Fi technology, can you afford not to? It doesn’t matter if it is about keeping up or getting ahead, Bloom Intelligence can deliver insights to improve your business. Now that’s power!

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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