• WiFi Marketing

Measuring Customer Behavior Using WiFi Sensor Technology

by: Ron Zvagelsky On: October 12, 2017
3 min read

Trying to measure consumer behavior on a daily basis is often impossible without using a variety technologies to accumulate data. While you’ve perhaps invested in data-tracking tools and maybe even video, simultaneously deciphering all of these metrics can create a confusing picture on what customers do.

A solution to this issue could be a central dashboard where you can integrate such metrics into a coherent marketing strategy. This is possible through innovative tools such as Wi-Fi sensor technology.

Such a tool can start by tracking daily traffic coming onto your property. You can then apply it towards measuring customer behavior on both an individual level as well as within your market segment.

Here’s an explanation of how Wi-Fi sensor tech works and how predicting future traffic affects your profitability.

How Does Wi-Fi Technology Count Daily Foot Traffic?

Many business owners still use video cameras to track daily traffic count. While this is practical (since you may already have security cameras in place), it won’t always give you thorough information about what consumers buy.

An alternative method to this would be collecting customer data through your existing Wi-Fi network. You may already offer free Wi-Fi to customers who come on property. Did you know you could use Wi-Fi sensor technology to collect data on visitors as soon as they entered signal range?

This demonstrates how you can utilize a service like Bloom Intelligence and expand on it to improve business.

With Bloom Intelligence, you’ll pick up more nuanced data about your daily traffic that you otherwise wouldn’t notice.

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Projecting Future Traffic and Market Segmentation

With Bloom Intelligence, you can also look at things on a grander scale. The data you’ll accumulate is easy to access 24/7, including on mobile devices. You’ll have the ability to look at the bigger picture and see what your daily traffic count really is every day rather than guesstimate.

Taking data from everyone cumulatively allows you to see what customers continually expect from you. As Forbes notes, you’ll want to know whether data shows you’re ready to grow your business.

Ultimately, the data you acquire may prove customers have higher expectations from you and want you to grow. Or, you may find out you have too much business and need to do something to handle the onslaught.

Improving Profits

The beauty of collecting data through Wi-Fi sensors is that customers don’t have to know. Simultaneously, it’s a symbiotic process, as you’re providing Wi-Fi service to them while showcasing your own services.

It’s an ethical system since you’re elevating consumer enjoyment with an enhanced experience of your restaurant or store.

You’ll be able to track things like customer zip codes, how long they stay on property, and the time of day traffic peaks.

At Bloom Intelligence, we offer an integrated dashboard system that implements Wi-Fi sensor technology like this for your business. Browse through our website to find out more about how our system works, or speak with one of our agents today if you’re interested in our service.

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Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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