Restaurant Marketing Blog

There is more to building a successful restaurant than just preparing great food, having a good price, or specializing in a particular kind of cuisine. It’s also about marketing, because…

Customer retention is a crucial factor in the success of all businesses, but particularly important in the restaurant industry. Among the KPIs restaurants need to track, repeat business is a…

In the “old days” people opened the phone book to find restaurants, services and products they needed. Today, they open their smart phone and search Google or their favorite review…

A WiFi login page isn’t just an extra step for your customers. It provides your business with a way to gather customer intelligence, personalize experiences, and improve your marketing strategy.…

With so many emails flooding your customers’ inboxes, relevant, useful content is the name of the game. Remember, you’re not just competing with other restaurants: You’re competing with co-workers, friends,…

As a business owner, it’s important to understand who your customers really are. After all, without them your business wouldn’t exist. For this reason, it’s integral that you are able…

You want to integrate Wi-Fi into your restaurant. You know businesses that don’t offer free Internet often lose customers to competitors. Actually, one survey showed 70% of customers felt Wi-Fi made their…

Customer ratings: they’re one of the most important elements of your business. Satisfied customers are more likely to share their experience at your restaurant in a way that will bring…

Every restaurant wants to keep its customers coming back.  After all, retaining current customers is a lot less expensive than finding new ones. One effective way to increase repeat business…

Loyal customers are a critical part of improving your restaurant as a whole. Repeat business–especially frequent business–offers a number of key benefits to your restaurant. Loyal customers, in general, are…

How long do customers spend in your restaurant? Do you know? And does it matter? The amount of time customers spend in a store is called “dwell time” and it’s…

A robust analytics program is central to the success of your business.  Analytics will help you generate more leads, increase sales, gain insights into customer behavior and preferences, create effective…