Restaurant Marketing Blog

Customer retention is a crucial factor in the success of all businesses, but particularly important in the restaurant industry. Among the KPIs restaurants need to track, repeat business is a…

In the “old days” people opened the phone book to find restaurants, services and products they needed. Today, they open their smart phone and search Google or their favorite review…

As a business owner, it’s important to understand who your customers really are. After all, without them your business wouldn’t exist. For this reason, it’s integral that you are able…

You want to integrate Wi-Fi into your restaurant. You know businesses that don’t offer free Internet often lose customers to competitors. Actually, one survey showed 70% of customers felt Wi-Fi made their…

Customer ratings: they’re one of the most important elements of your business. Satisfied customers are more likely to share their experience at your restaurant in a way that will bring…

Loyal customers are a critical part of improving your restaurant as a whole. Repeat business–especially frequent business–offers a number of key benefits to your restaurant. Loyal customers, in general, are…

How long do customers spend in your restaurant? Do you know? And does it matter? The amount of time customers spend in a store is called “dwell time” and it’s…

Loyal customers are the backbone of any business. Not only are they the ones driving your sales, their word-of-mouth referrals and recommendations play in important role in spreading brand awareness…

Offering guest wi-fi is quickly becoming one of the primary ways that brick-and-mortar businesses can remain competitive and relevant in the rapidly digitizing world. Where eCommerce and food delivery apps…

We can agree that more restaurants are using digital marketing to get in front of and engage their customers. Yet, the online space is becoming super crowded and competitive. Whether…

Choosing to segment your restaurant customers is one of the best tactics for your digital marketing strategy. Email segmentation, or the process of divvying up your list into more specific categories…

Wi-Fi sensors are a relatively new and underestimated marketing tool. But with nearly every business offering their own Wi-Fi and customers viewing free Wi-Fi as a given, why not get…