• Email Marketing
  • WiFi Marketing

Personalized Email Marketing in Less Time? Here’s How

by: Robin Johnston On: July 12, 2018
3 min read

You’ve done all the work to gather information to use email to get your customers coming back again and again. You may have gotten their email addresses a number of ways. If you collected the addresses through your free Wi-Fi or social media accounts, you probably already know a lot of things about your customers, including things like their: name; address; gender; educational level; marital status; income; and more. You would like to send personalized emails, but it seems like too much work. Don’t worry. It’s not. Here are simple ways to send personalized emails in far less time. 

Use Email Templates

Use a system that will allow you to create one email template, but  send out as many personalized, individual emails as you have on your subscribers’ list.  Depending on the platform you use, you’ll have a database field or token for a name. When it sees that token, it will replace with an email address. This will allow you to send many emails from one template, while including a personal touch in each email. 

Case studies have shown that emails and newsletters that use personalization experience higher conversion rates. If you use email personalization in the subject line, the recipient will be more likely to open your email.  

CELEBRATE YOUR CUSTOMER’S ANNIVERSARY

How long has your customer been visiting business? That is information you will have in your CRM or Wi-fi analytics software. If you have used social media, Wi-Fi sensors, and analyzed online and offline behavior, you will know a lot more than that and can gather information about a customer in your business, even if he or she is not using your Wi-Fi. Personalizing your emails will be simpler and faster with this data. Surveys have shown that more than half of customers want businesses to remember how long they have been coming. Craft an anniversary email for a customer that has been coming six months, a year, or longer. You could even offer a coupon, or special discount, too. 

Send a Happy Birthday Email

Have you started sending birthday emails yet? You should be doing it already. Statistics show that people open emails that mention their birthdays 200 times more often than they do other emails from businesses. Create a custom coupon or discount, based on the customer’s past purchase behavior.

Create a Personalized Image in an Email

This could be something as simple as his or her name, or whether he is married or has children, while offering a discount. Do you know what he does for a living? You could send an email mentioning that, with a special offer you know he would appreciate. The more relevant your email is, the more likely it is that the customer will engage with it.

Use Your Customer’s Name (Twice!)

Most emails will greet the recipient by first name, but including the individual’s name again throughout the email will really catch their eye. 

Use Automated Trigger Emails 

Has your customer not visited for a while? Use your email system to automatically send emails to your customers based on a certain action or behavior, such as not coming for a certain amount of time. Studies have shown trigger emails to have a 152% higher open rate compared with traditional emails. They can help convert casual customers into lifelong ones. Even though they are personal, they can be easily automated and sent out for welcoming new customers, telling some customers you miss them, telling them you hope they had a happy birthday and thank them for coming in your business on that special day, and many other occasions. 

As you can see, sending personalized emails doesn’t have to be time consuming or complicated. It can certainly be profitable. {{cta(‘f5bf467c-b07f-4dbc-af08-162dd4e93b82’)}} 

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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