• Restaurant Marketing

Successful Multi-Channel Marketing for Your Small Businesses

by: Robin Johnston On: July 17, 2018
3 min read

The internet is boasting with various ways for businesses to market to consumers. In 2018, multi-channel marketing is reigning supreme for its growth benefits when done successfully. Simply put, multi-channel marketing is a process that involves interacting with customers using various direct and indirect communication platforms. This can be done through a website, email, direct mail, mobile, and so on and so forth. Essentially, the goal of multi-channel marketing is to expand the options available for customers to take action in response, primarily through purchasing a product or service through their preferred platform.

Why is Multi-Channel Marketing Important for Small Businesses?

1. Drive Revenue

Every business wants to increase their revenue. Multi-channel marketing does an effective job in accomplishing this. Essentially, customers play a significant role in the success of a business because the power is ultimately in their hands. This is why it’s important that businesses are always where their customers are. Multi-channel marketing allows you to put your product or service in the face of your customers, which increases visibility, helps businesses reach more customers in a short period of time, and increases revenue. In fact, multi-channel shoppers spend 3 times more than single-channel shoppers. This is because multi-channel marketing is more effective in that it presents greater opportunities to connect with your target audience. 

2. Keeping a Competitive Edge 

Today, mobile users are engaging across multiple platforms. With that said, businesses can’t afford to not have their presence be known on the internet. Unfortunately, many businesses haven’t adapted to this ideology. However, it is fortunate for those willing to welcome the change. Businesses can gain a competitive advantage by making themselves available to customers across various platforms. Not only will your business be more memorable to customers, but they will more than likely purchase from your business as compared to competitors. 

3. Build Lasting Relationships

The data that you gain from having a multi-channel marketing strategy not only helps you understand your customers better, but helps you understand which platforms to reach them on. Essentially, you will improve the customers’ experience when your ads are seamlessly integrated across their device. A positive customer experience strengthens the brand-consumer relationship, which will certainly lead to customer loyalty.

How do you Successfully Adopt Multi-Channel Marketing?

 1. Be Consistent

With multi-channel marketing, it’s important to create consistent campaigns across all channels. At any point, your potential customer could be making a decision about your business and you want to ensure that your brand is effective. With that said, a brand is only effective when it can carry a consistent presence. 

2. Utilize Tracking Tools

There are various services available that will help you track your customers behavior and profile. In fact, wi-fi presents the perfect opportunity for businesses to seamlessly collect valuable customer data. With marketing on multiple channels, it’s going to be integral that you have this data to improve your marketing efforts and your customers’ experience. 

3. Pick Relevant Channels

Many businesses are unsuccessful when it comes to multi-channel marketing because they aren’t marketing to channels relevant to their business. This often leads to little to no results. However, when businesses market to the proper channels, they often see exponential growth. Here are a few factors to consider when picking the right channels for your business:

  • Product type 
  • Product life cycle: Is your product in the introduction, growth, maturity or decline stage?
  • Your budget
  • Channels that your customers spend their time

Small businesses can expect to see optimum results when they implement a multi-channel marketing strategy. Today, it’s essential for small businesses to exist on various platforms in order to seamlessly get their product or service in front of their customers. Be sure to check out this article to understand how multi-channel marketing can benefit your business.

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Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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