wifi-marketing

Turn your guest WiFi into a powerful marketing tool

Supercharge Your Guest WiFi Marketing
to Grow Your Business with
Bloom’s Smart WiFi Platform

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Guest WiFi marketing

Leverage your guest WiFi marketing with the Bloom Intelligence WiFi marketing platform growth tools.

You can build customer profiles, onboard customer data onto third party applications, and automate marketing before they gain full access to the internet from your WiFi captive portal.

Bloom allows you to choose from a list of powerful functions to include on your WiFi landing page.

They include ratings, social media integrations, mobile app downloads, guest registration options, banners, and much more.

You communicate design preferences and provide creative collateral.

Then our professional designers create your new dynamic smart WiFi landing page.

Once you capture your customers’ profiles in our CRM database you can automate marketing to your guests.

You can send offers, messages, and surveys based upon their behavior whether they log into your guest WiFi or not.

Profiles include verified emails, names, phone numbers, zip codes, birthdays and your customers’ behavior at your locations.

How Guest WiFi Marketing Works

When a customer has a WiFi-enabled device, such as a smartphone, tablet or laptop, it is continuously sending out a broadcast signal searching for the nearest and strongest WiFi networks.

At the same time, the WiFi network access points are continuously “listening” for those signals.

Consequently, when the signals see each other, a wireless connection can be made.

Every mobile device has a unique identifying code. The WiFi signal it broadcasts contains this code, which is how Bloom will identify individual customers.

The unique code is captured and logged into the database.

After that, the physical activity of that device is recorded, even if they don’t log into the WiFi network.

Immediately you’ll be able to see the data.

You’ll have access to valuable anonymous data about a very large sample size of your customers, such as:

  • Daily traffic counts
  • Dwell times and dwell times by hour of the day
  • First-time visitors and first-time visitor return rates
  • Average customer repeat rates
  • Average customer churn rates
  • Popular visit times and more

Users can filter the data for any date range. Likewise, multi-unit chains can make comparisons between locations or groups of locations.

This data can be invaluable in creating and measuring marketing campaigns.

Guest WiFi to Grow Your Business

Captive Portal

Guest WiFi Marketing Business Growth ToolsWhen a customer attempts to access the internet on your WiFi access point, they will be sent to your captive portal.

A captive portal is a web page that users are required to see and interact with prior to being given access to a network or the internet.

The Bloom Intelligence captive portal can be set up as a dynamic Wifi landing page any number of ways and with any number of features.

Some of the most popular features our users enjoy include:

  • Customer ratings
  • Social media integrations
  • Mobile app downloads
  • Guest registration options
  • Event promotion
  • Gift card promotion
  • Menu specials and more

You choose which functionality you’d like on your captive portal page, and we professionally design it.

Of course, the most important benefit of the captive portal is the customer information that can be collected, resulting in a detailed customer profile.

Learn more about Bloom’s social wifi solution.

Use Guest WiFi to Build Customer Profiles

Customer Profiles

The data discussed above is powerful for improving your business.

However, when customers log into your WiFi a significant portion of the value of Bloom’s WiFi analytics and marketing platform is realized.

A customer profile is created in real-time when the customer logs in using their email address or Facebook account.

Additionally, using progressive profiling, every time a customer logs into your WiFi, Bloom will require any missing piece of their customer profile, such as name, zip code, birthday or gender.

This will build a comprehensive, useful profile.

Customer Profile For Guest WiFi Marketing

Then you can create targeted marketing campaigns based on demographic data as well.

Keep in mind, unlike other companies, that a customer only has to log in once into Bloom’s social Wifi portal, and we can then trigger restaurant marketing campaigns based upon behavior on or off location.

By targeting specific customer segments, you will improve your marketing results, customer engagement, and loyalty.

Guest Wifi for Valuable Customer Profiles

Solidify Your Brand Identity

You choose which elements you’d like to include on your captive portal page.

In addition, you can brand the page with your company logo, images and colors. Brand consistency is important in today’s competitive marketplace.

Having a consistent brand image, voice and tone will help solidify trust and engagement with your customers.

Also, well-executed branding can create a strong and lasting impression.

Whatever your branding consists of, you need to make it consistent across all marketing and advertising channels, including your guest WiFi user experience.

Terms and Conditions

If your guest WiFi has a single password that anyone can log in with, you will not be able to define the terms and conditions you set forth for using your WiFi. But using a captive portal, you can require users to accept your terms of use. This will help limit the liability should a customer do something unlawful using your internet connection.

Additionally, you can throttle the bandwidth of your guest WiFi to each user. This will ensure the performance will remain excellent even during peak traffic time.

Guest WiFi to Power your Restaurant Marketing

Schedule a Demo Today

It’s time to start leveraging guest WiFi marketing to gain a competitive edge. Then, watch your profits grow.

So, if you’re ready to see how to leverage your guest WiFi with Bloom Intelligence, call us today at 727-877-8181. We’ll set up a free demonstration for you and your team.

 

Testimonials

Average Rating: 5.0 stars

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma
Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.
Peyton Kraus

We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

They do a great job for us. Excellent company to work with!

Brandon Graham

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

Free Download: The Bloom Intelligence WiFi Marketing Guide

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  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

Are You Ready to Grow Your Business with WiFi Marketing?

If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.