wifi-marketing

WiFi Landing Page Tips and Tricks

Improve Your Business With An Optimized WiFi Landing Page

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If you are offering your guests free WiFi, you already have a tool that can immensely improve your marketing, operations, and overall customer experience.

Offering free WiFi is an excellent benefit to your customers, and it has become a customer expectation more than an amenity.

With a simple change, you can discover the business-boosting power of WiFi marketing and analytics.

And it all starts with your WiFi landing page.

 

WiFi Landing Page Examples

Click each image to see examples of how landing pages can be configured.

WiFi Landing Page Example 1 WiFi Landing Page Example 2 WiFi Landing Page Example 3 WiFi Landing Page Example 4

 

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What is a WiFi Landing Page?

When customers visit your place of business and attempt to log into the guest WiFi, they see a specific web page. This web page is your WiFi landing page, also known as a captive portal.

Its purpose is to require users to enter information, such as their name and email address before they can access the internet.

To your guests, the WiFi landing page is simply a login page to the internet.

But from the business owner perspective, it is an effortless way to build an extensive customer database.

Likewise, you can use the information for automating marketing efforts and making better operations decisions.

Many restaurant owners, retail store owners, and operators will not put much thought into their WiFi landing page.

Some do not utilize a landing page at all. But this is a huge oversight that is costing your business money.

With a customized, optimized landing page, your business, and your customers can benefit.

 

WiFi Landing Page Tips

 

How To Optimize Your WiFi Landing Page

When creating or optimizing your WiFi landing page, there are some essential things to keep in mind.

Doing so will help you create brand loyalty and drive more revenue.

 

Brand Consistency

The first thing you want to remember is to keep your brand consistent across all public-facing channels. This consistency includes your WiFi landing page.

Brand consistency helps build customer loyalty and helps solidify brand recognition. It fosters trust and confidence in your brand.

Brand recognition brings your business to the next level.

According to an article by Forbes, consistent branding across all channels increases revenue by 23%. In a competitive environment, consumers have grown to expect consistency.

3D Digital reports that 90% of users expect to have the same branding across all platforms/channels.

So, ensure that your WiFi landing page maintains consistency with your brand.

Make your logo prominent, use your brand colors, and speak in your brand voice.

 

Readable on Various Devices

Consumers view internet content on various devices – laptop or desktop computers, tablets, and smartphones.

For this reason, you need to make sure that your page is responsive. Responsiveness means that it will be presented differently on different screen sizes.

 

Restaurant WiFi Landing Pages

 

For instance, when someone views the WiFi landing page on a smartphone, it appears a lot smaller.

If you were to present the same page as someone sees on a laptop screen, the text would be too small to read, and it would be challenging to navigate form fields and hyperlinks.

You present a page that fits on a smartphone screen with a larger font size and form fields.
Of course, this makes the user experience much more streamlined and easier-to-use.

 

Use the Right Imagery

If you are going to use images on your WiFi landing page, you need to make sure they fit your brand, as discussed above.

But there are other considerations.

The image should be of very high quality. When users zoom in on the image, it should be crystal clear and in focus.

Also, the image should be large enough to fill the entire width of the page.

The image(s) you choose for the page should be actual images of your food or business.

Visitors will know when you just take a stock image off the internet.

With smartphones, you should be able to get a high-quality image to use on your WiFi landing page for little to no cost. You can also hire a photographer to take pictures of your food and atmosphere, and they can use them for future landing page changes, or marketing collateral.

 

 

WiFi Landing Page Example

 

Engage Customers

The primary purpose of your WiFi landing page is to capture customer contact information, so you want to make sure the login form fields are prominent.

You should also provide the ability to login with Facebook, LinkedIn, or other social channels. It should be as easy as possible for users to log in.

Also, you can use your page for other opportunities.

For instance, you can use the page for advertising a special deal or event. You could also provide a link to your mobile app, ask for a rating, link to your social media accounts, and publish any content you want to write for the page.

Remember to keep user experience very simple and maintain your branding.

 

Don’t Forget Social Media

You should always have the option to allow your customers to login using a social media account, like Facebook. Social logins have two advantages.

First, it is faster and more comfortable for your customer, which improves the user experience.

Secondly, depending on their social media settings, you can gather more data about the customer, such as their age or gender.

This data will allow you to target them much more efficiently in your targeted marketing campaigns (discussed below).

At the same time, you can use this data to promote your social media channels as well.

For instance, you can link to your Facebook, Twitter, Instagram, or any other account, and ask them to follow you. You can do this on your WiFi landing page or the page the customer is taken to after logging in.

 

Use Your WiFi Landing Page to Create Customer Profiles

 

 

Clean and Validate Your Data

Many times, the customer will enter a fake email address. When this happens, you will end up sending marketing messages to those phony email addresses.

The email will not receive opens and clicks. These numbers lead to skewed statistics and make it impossible to run effective campaigns.

Bloom ensures that your WiFi landing page can clean data in real-time as the customer is attempting to log in.

If they enter a fake email address, a message will appear, letting them know that they must enter valid information.

Of course, this can also be done with birthdays, postal codes, and area codes if you decide to require those on your page.

 

Integrate with Other Platforms

In today’s connected society, your WiFi landing page must integrate with other technology platforms you are using.

Bloom Intelligence gives you the ability to integrate with third-party software to develop a truly integrated WiFi marketing and analytics strategy to grow your business.

For example, if you use Mailchimp or Emma as your current email marketing platform, you can configure the software to integrate with those platforms and send the customer contact information to them.

The primary Bloom platform integrations center around the major email marketing providers. These integrations include solutions like Mailchimp, Emma, Constant Contact, and iContact.

When you integrate Bloom with any of these email platforms, any new email addresses that you collect through Bloom will automatically go to your email marketing platform.

Bloom also integrates with Paytronix, a leading customer loyalty platform, Fishbowl, the leading data, marketing and analytics solution provider, Mailerlite, and Lift361.

Create a Customer Loyalty Program with the Help of Your WiFi Landing Page

 

 

Customer Activation

Customer activation is the act of motivating a customer to take action. You can use your WiFi landing page real-estate to do this.

Including other customer-engaging sections to your landing page, or to the page that customers are redirected to when they click the Submit button will encourage action.

For instance, if you have a mobile app for your business, this is a perfect chance to ask your customers to download it.

One of the toughest ingredients to a successful mobile app is getting downloads. Why not use your WiFi landing page to increase downloads?

You can also use the space for advertising things like special events, menu specials, new menu items, gift cards, or upsell appetizers and desserts.

Do you have a customer loyalty program? Customer loyalty programs are another excellent opportunity to let your customer know about it.

 

WiFi Landing Page Example
Use The Data You Collect

Since your WiFi landing page collects customer contact information, you can use it to build your customer database.

Once you begin building your customer database, you should be using it to market your company and your brand.

Bloom Intelligence includes a cutting-edge automated marketing suite of tools that allows restaurant and retail chains to market to their customer based upon their behavior and demographics.

For instance, you can create an automated marketing campaign to deliver a marketing message whenever a first-time WiFi user leaves your business.

The message could contain a rating request, or a coupon for a future visit or a simple “thank you” message.

There are countless ways to use Bloom to increase customer loyalty and spend, lower operating costs, and improve your bottom line.

To see it all in action, schedule a free demo!

 

Testimonials

Average Rating: 5.0 stars

“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”

Sydney Dixon

“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”

Jeff Catherell

“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”

Mark Parente
Best support team we have worked with. They are quickly responsive and keep us updated constantly with all our restaurant locations! Best way we have found to collect customer data.
Peyton Kraus

“Great product, awesome customer service and very reliable. 100% recommended”

Francisco Iniguez

“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”

Brittany

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April Bocchieri

“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”

Serge Osaulenko

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.

Janene Krueger

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel

“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”

Amanda

“These guys are so supportive, talented, and responsive. A great partner indeed.”

Owner, Good Karma

They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!

Michael Brown

They do a great job for us. Excellent company to work with!

Brandon Graham

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross

“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”

April

“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”

Memphis Garrett

“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

Loren

We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!

Angela Fallen

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  • Customer Testimonial

    Bloom Intelligence goes above and beyond.

    “They have always been attentive through whatever needs and questions we have.

    They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

    ~ Matt Thompson, Managing Partner
    Madison Social

  • Customer Testimonial

    Great, Personalized Customer Service.

    “Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”

    ~ Loren
    Carrabba's Original

Are You Ready to Grow Your Business with WiFi Marketing?

If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.