Restaurant Marketing Blog

A recent study conducted by The NPD Group, ranked the 8th largest market research company in the world by the AMA Gold Top 50 report, found that Generation Z may…

In last week’s blog post, we discussed the importance of responding properly to negative online ratings and reviews using TACT. As important as this is, it is also important to…

You work hard to keep your restaurant business alive and growing. Part of that effort includes monitoring and improving your restaurant’s online ratings and reviews. All of this energy and…

WiFi marketing & analytics are making a huge impact on brick-and-mortar revenue, customer engagement and satisfaction. Using guest WiFi access points, businesses can collect customers names, contact information, and demographics…

Customer profiling is a great way to get a detailed portrait of your current customer base to help you make smarter, more effective marketing decisions as you engage your customers…

The competition in today’s offline marketplace is fierce. Brick-and-mortar businesses like restaurants and retail establishments are in a constant struggle to stay ahead of their competition, and presence analytics can…

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it’s often forgotten that this…

In today’s wired world where everyone has immediate access to the internet, it’s no secret that customer reviews and ratings are hugely important to any business, especially in the restaurant…

Customer ratings and reviews can have a significant impact on your business. Whether good or bad, these reviews provide priceless feedback you can use to improve your overall customer experience.…

Restaurant marketing is truly complex. It is driven by seemingly countless digital marketing channels and even more tactics and strategies. And then there are the offline campaigns – radio, television,…

You’ve done all the work to gather information to use email to get your customers coming back again and again. You may have gotten their email addresses a number of…

Every successful business relies on an effective marketing strategy, and that marketing strategy can only be effective when customer segmentation is implemented. Simply put, customer segmentation is the process in…