• WiFi Marketing

What Is WiFi Marketing?

by: Ron Zvagelsky On: November 21, 2018
3 min read

WiFi Marketing is a marketing technique that uses a physical location’s guest WiFi landing pages and access point(s) to collect customers names, contact information and demographics while measuring their behavior data at the location. The data is then used to create targeted remarketing campaigns to influence customers to increase their visit frequency and spend, and measure their satisfaction in real time.”

Understanding WiFi Analytics

purple-wifi-512-2Before getting to know what WiFi Marketing is, it’s important to understand the basics of WiFi analytics, since these analytics consist of the data that will be used to drive your marketing campaigns.

Every mobile device has a unique identifying code called a MAC Address. If a mobile device has WiFi enabled, it is constantly sending out a signal seeking out a WiFi access point. This signal includes the device’s MAC address, and is how WiFi marketing platforms identify each customer.

Simultaneously, WiFi access points are listening for these signals from mobile devices. When a mobile device enters the range of the access point, the signal is logged and a new entry is made into the database for that device, whether the user logs into the WiFi or not.

From this point on, the access point will recognize the device and now has the ability to log behavior data like dwell time, returning visits, day of week, hour of day and its physical location. Quality WiFi analytics and marketing platforms like Bloom Intelligence then give you the data in an easy-to-understand visual dashboard.

Once a user logs into the WiFi, Bloom begins building a detailed individual customer profile for this person, and any data logged from the device in the past (and future) will be added to this customer’s profile. Customer profiles include:

  • Name
  • Email address
  • Gender
  • Birthday
  • Phone number
  • Zip code

Additionally, all behavior data such as visit information, physical location, PPA and offers received/redeemed, is easily accessed from the customer profile. Bloom’s progressive profiling feature helps ensure all of these data points are captured.

Data-Driven, Automated Marketing

Once you have all of this data, you can begin experiencing the true value of WiFi Marketing. You’ll begin to understand who your customers really are and how they behave, allowing you to engage with them like never before.

With Bloom’s marketing suite of tools, you’ll be able to create marketing campaigns based on the behavior and demographic data from your actual customers. You’ll finally be able to target different marketing messages to different segments of your customers based on a very large sample size of actual data. And since Bloom tracks ROI on every campaign, you can optimize your marketing for the best results possible.

These messages can be sent immediately, at a future date and time, on a recurring schedule, or when a customer meets specific behavioral criteria (triggered). Triggered messages can be sent based on:

  • Milestone – when customers reach predetermined milestones such as their 10th, 25th, or 100th visit.
  • Loyalty – every time a customer reaches a predetermined number of visits
  • Rating – when a customer provides a rating at or below a level you specify
  • Anniversary – when customers reach the anniversary of their first visit
  • Birthday – a few days prior to a customer’s birthday
  • Upon Exit – a predetermined number of days or hours after a person leaves a location
  • Upon Registration – shortly after a guest first registers (logs in) on your WiFi
  • At Risk of Churning – when a customer has been determined as unlikely to return by our statistical model
  • At Risk (number of days) – when a customer has not returned after a set number of days

Until recently, brick-and-mortar locations have been at a serious marketing disadvantage when compared to eCommerce businesses. But now with the WiFi analytics and marketing tools from Bloom Intelligence, physical locations can gather accurate, real time data on their actual customer base.

This means one thing – no more guessing!

Now you can confidently create extremely targeted marketing campaigns that you can measure precisely, allowing for robust and profitable marketing efforts. You’ll be able to measure results and duplicate your successful campaigns. If they do not perform as well as you expect, you can easily adjust your tactics and watch the results in real time.

It’s time to start using real-time, in-store WiFi analytics to uncover hidden marketing opportunities and areas where improvement is just waiting to come out.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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