• WiFi Analytics

How WiFi Analytics Can Help Operations Managers & Marketers

by: Ron Zvagelsky
3 min read

Perhaps you’ve used analytics before in your business, but how thorough and easy to understand were those analytics? WiFi analytics solutions include improved technology that goes beyond basic information to give you true insight into your restaurant business and its patrons.  

Are you still using an outdated data collection strategy to understand who your customers are and predict future in-store traffic?

WiFi analytics is perhaps your most recent foray into restaurant marketing. As innovative as this is, you may want to take a deeper look at the location analytics and other data available through in-store analytics generated through your social WiFi network for some great restaurant marketing ideas. For operations managers and marketers, the information available can make a huge difference in how and why you launch specific marketing campaigns, schedule staffing and execute data-driven purchasing.

Using Real-Time Data to Determine Future Demand

Real-time Data for Restaurant Marketing

With real-time analytics collected through your guest WiFi access point(s), you now can determine how much demand your marketing campaigns are creating. As Harvard Business Review notes, this helps control costs on buying inventory and planning menu items.

In many cases, once a customer logs into your WiFi network, you can easily and passively offer deals and other customer loyalty incentives.  You can invite your customers to be a Facebook follower or a Twitter follower and more thoroughly engage with your most loyal customers. 

Even more valuable is the ability to use data analytics from multiple store locations. You’ll know what time of the day is popular with marketing niches, and what target demographics are frequenting which locations. Then you can plan menu offers and specials accordingly. Customers who visit multiple locations, by virtue of their shopping habits, can contribute to the information used to appeal to other potential loyal shoppers with similar demographics. And real-time data lets you know whether the marketing campaign you’ve created requires optimization or should become abandoned to save money.

How WiFi Analytics Can Aid in Operations

While marketers can gain a lot of insight from in-store analytics, consider the impact on your operations manager. If you’re using WiFi analytics, your operations team should always be involved in reading your metrics. In helping them predict foot traffic, they can schedule staffing, inventory buys and even investigate potential changes to operating hours to accommodate customer demand.

Factors such as competitive pricing may be less important than offering store hours that correlate to customer shopping preferences.  If you don’t lower prices, you aren’t sacrificing margin. Through Wi-Fi technology, you’ll be able to track customer traffic, return visits and customer churn rates.

Better Staffing Schedules

A major aspect to in-store analytics is knowing how much staff you may need at a given time. By carefully tracking foot traffic and seeing when your peak hours are, you’ll be able to schedule staffing with greater accuracy.

Now you can eliminate scheduling too much staff to cover during parts of the day when foot traffic is at its lowest. You eliminate waste this way and bring in more profitability while not spending money on something unneeded.

Bringing a Better Overall Customer Experience

Using WiFi analytics to determine how customers behave at your locations lets you shape things for a more meaningful time on your premises. Since these metrics determine how effective your visual merchandising is, you’ll know whether your in-store product placements and advertisements are really working.

By adjusting to what customers prefer, you’re giving them a better in-store experience. And through A/B testing, you’ll determine how personal your store marketing should become while always keeping your customers’ favorite items in stock.

Visit us at Bloom Intelligence so we can help you gather in-store analytics for your operations managers and marketers. We use Wi-Fi access points to gather these metrics for you.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

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