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Increase Revenue With Your POS System and WiFi Marketing

by: Allen Graves On: May 8, 2019
4 min read

WiFi marketing & analytics are making a huge impact on brick-and-mortar revenue, customer engagement and satisfaction. Using guest WiFi access points, businesses can collect customers names, contact information, and demographics while measuring their behavior data at the location. The data can be used to create targeted remarketing campaigns to influence customers, increasing their visit frequency and spend, and you can measure their satisfaction in real time.

Likewise, an effective point of sale system (POS) can be used to accept payments, track sales, manage inventory, and keep track of some customer data. Your POS can generate detailed sales reports, including things like product, time, employee, per-person average, total sales, and net profit. If you are collecting customer data through your POS, you can create email marketing campaigns to keep in touch with your customers.

WiFi Marketing and POS Integration

These two systems individually can be extremely valuable to your brick-and-mortar business in many ways. First, they can both increase customer engagement by marketing to them based on certain demographic and spending data. They can also help save on purchasing and staffing costs by showing you things like foot traffic metrics and who your top performing wait staff are.

Used in collaboration with each other, a WiFi marketing & analytics platform and a POS system can synergize – giving you an inside look at your customers, their behavior, and their spending habits like you’ve never seen before. Accordingly, you can use this detailed insight to create much more detailed and engaging email marketing campaigns.

Powerful Insight

For example, with a POS system alone, you can create a marketing campaign based upon the personas of your highest spenders. While this is a great idea, and will likely result in increased revenue, not all of your highest spenders are frequent visitors. With a WiFi marketing & analytics platform, you have the ability to see which customers visit most frequently, however many of these customers are not the highest spenders.

By integrating your POS with a WiFi marketing solution, like Bloom Intelligence, you’ll be able to identify your highest spenders who also visit most frequently. Once you can identify which customers belong to which group, you can then create two separate marketing campaigns – one for each group.

For your high spenders who visit infrequently, you could focus your marketing campaign on increasing their visit frequency. For the high spenders who do visit frequently, you could focus your campaign on increasing their overall satisfaction, cementing their loyalty to your business.

Extremely Targeted Marketing

The longer a customer dwells at your place of business, the more money they will typically spend. Perhaps you’ve noticed a decrease in dwell times during your less-busy times of the day and you’d like to get customers to stay longer while table turnaround isn’t as important.

Your POS system can verify that your sales are indeed lower at that time of day, but it cannot identify the individual customers who have low dwell times during that specific time period. Sending a message to every customer who has visited during that time frame might be a good idea, but remember it will be sent to those who have not decreased their dwell times. So if you are offering an incentive, such as a free dessert, you may lose money because some of those guests will have been there and ordered dessert anyway.

Using Bloom, you’ll also be able to verify a decrease in dwell times during that time of day. Further, you’ll be able to see the dwell times of individual customers. This will allow you to send an incentive only to those who have a lower dwell time. You can further filter your customer list by gender, age, or total visit count, for example, to create even more highly-targeted campaigns to get these guests back in the door and staying longer.

Again, POS systems are very valuable when it comes to not only ensuring your operations are running smoothly, but keeping your customers engaged and coming back through the doors. At the same time, WiFi marketing & analytics systems are powerful solutions you can use to gain insight into visitor behavior, engagement and loyalty.

See How Bloom Can Help Your Business Grow

Bloom Intelligence integrates with many of today’s most popular POS systems. Put together, these two systems can synergize into a highly-powerful brick-and-mortar marketing tool. 

If you’d like to see more about how this type of integration can help grow your business, schedule a free demo today or call 727-877-8181 and we’ll show you first-hand what WiFi marketing and analytics can do for your business.

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Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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