Restaurant Marketing Blog

This year’s holiday season is well underway. With Black Friday and the shopping season right around the corner, one thing is for sure. There will be millions of retail shoppers…

If you’re in search of a way to build brick-and-mortar customer loyalty and establish a strong customer following, it can help to put on your thinking cap and look at…

When most marketers think of content marketing, they think of the online variety. To be fair, the internet is a perfect medium for content marketing. But it’s often forgotten that this…

Halloween is quickly approaching, and savvy restaurant marketing professionals are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existing restaurant customers, they…

Personalization of email marketing messages is crucial in today’s ever-evolving marketplace. Personalization refers to using customer data to create much more effective email content because it can be tailored for…

A recent study conducted by The NPD Group, ranked the 8th largest market research company in the world by the AMA Gold Top 50 report, found that Generation Z may…

With restaurants failing at astronomically high rates and competition at all-time highs, restaurant owners and operators need to use every weapon in their arsenals to boost sales and protect profits.…

In today’s overly competitive restaurant industry, customer retention is more critical than ever. Patrons have more options than ever before when it comes to restaurants and cafes to give their…

It’s important for businesses to measure and understand customer sentiment, that’s a given. Although there are many metrics from which to measure business success, customer satisfaction is a big one…

Most everyone now looks to the internet to give suggestions on any number of questions we might be asking, from where to go and what to see on our next…

In last week’s blog post, we discussed the importance of responding properly to negative online ratings and reviews using TACT. As important as this is, it is also important to…

You work hard to keep your restaurant business alive and growing. Part of that effort includes monitoring and improving your restaurant’s online ratings and reviews. All of this energy and…