• Customer Segmentation
  • Email Marketing
  • Restaurant Marketing
  • WiFi Marketing

Accelerate Email Marketing Using Social WiFi

by: Ron Zvagelsky On: February 12, 2020
4 min read

Email marketing has always been one of the most effective and widely used marketing strategies. And it only appears to be getting stronger.

Unlike other methods, email marketing allows companies to contact people who have an interest in their product or service directly, and in a place that they are actively engaged. Website ads and social media posts are often glossed over, whereas an email grabs a user’s attention. 

In 2017, global email users amounted to 3.7 billion. This figure is poised to grow to 4.37 billion users by 2023. Likewise, email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search, according to a report from DMA and Demand Metric.

For the most effective email marketing campaigns, you are going to need not only customer emails, you’re going to need accurate and comprehensive customer data.

social wifi for restaurant email marketing

Using Social WiFi to Collect Customer Contact Information

The key to a successful email marketing campaign is collecting as many customer addresses as possible, along with as much information about them as you can get. The more addresses you have, the more customers you will bring back into your business. And if you have detailed information about who you are sending the emails out to, you can better tailor your messages to fit your audience personas. 

If your business is offline – restaurant, coffee shop, gym, etc. – then a great way to gather both email addresses and customer information is by providing them with Social WiFi. By providing your customers with free WiFi you can easily accomplish two things. 

  1. You give your customers another incentive to come into your location, and a reason to stay there. For example, by offering free WiFi for your customers, they will be able to get more work done while in your coffee shop, or stream music while at your gym, thereby making it more likely that they will choose to visit and spend more time in your location.
  2. When customers attempt to connect to your WiFi, they will be taken to a WiFi landing page where they will be required to enter their email address prior to accessing the internet. You can also ask for additional demographic information such as birthday, or gender.

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Customers will typically be more than happy to exchange an email address in return for an internet connection. In fact, it has become somewhat of an expectation.

Even if your customers don’t actually connect to your WiFi, you can capture plenty of useful information about their behavior – such as dwell times, popular visit days and times, average repeat visits and more.

Using WiFi for Email Marketing Success

If you want to start generating more return customers who stay longer and spend more, you need a way to reach them after they leave. By using your WiFi connection to collect contact information from your customers, you can then utilize email marketing to bring them back for different promotions.

The Bloom Intelligence WiFi Marketing and Analytics Platforms has an advanced suite of email marketing tools. The Bloom social WiFi solution automates marketing campaigns to your customers. It does this whether they are on- or off-premise, based upon their behavior. All messaging is location-aware even if customers don’t have a mobile app or have location services enabled on their phone.

Since Bloom can identify individual devices, it can begin tracking the behavior of your customers while at your place of business. It knows who is there, for how long, and the day and time they visited. With demographic data that can be gathered using progressive profiling, you end up with a complete customer profile.

This is data that restaurants and retail stores simply have never had access to. And it opens up a whole new world of potential for your email marketing campaigns.

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Customer Segmentation for Email Marketing

Bloom allows you to take your list of customer profiles and segment them into various groups – customer segmentation. For instance, you could create a list of women over 30 years old who visit your establishment during lunchtime. Or, you could create a list of men under 30 who visit during your late night happy hour.

Then, you can send specific messages to each list. As you can imagine, you would want to send a completely different email to each of the examples above.

Segmented, targeted marketing is much more effective in terms of engagement and ROI. Here are some examples:

  • An article from CMO.com stated that targeted advertisements are, on average, almost twice as effective as non-targeted ads.
  • com reported that 74% of marketers say targeted personalization increases customer engagement.
  • In a study by The Direct Marketing Association, segmented and targeted emails generated 58% of all marketing revenue. And 77% of ROI comes from segmented, targeted, and triggered campaigns.

The major benefit of executing targeted personalized marketing campaigns is that you are sending your message to customers who are more likely to engage and respond.

Using social WiFi to collect customer data like contact information, demographics, physical behavior, customer ratings, purchasing habits, and other targeted information, you can deliver this type of highly effective email marketing campaign to help your business grow.

To learn more about the ways the Bloom Intelligence WiFi marketing & analytics growth tools can help you improve your restaurant marketing to drive more sales, improve overall customer experience, measure customer sentiment and grow your business, schedule a free demo today.

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Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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