Restaurant Marketing Blog

It’s important for businesses to measure and understand customer sentiment, that’s a given. Although there are many metrics from which to measure business success, customer satisfaction is a big one…

Most everyone now looks to the internet to give suggestions on any number of questions we might be asking, from where to go and what to see on our next…

In last week’s blog post, we discussed the importance of responding properly to negative online ratings and reviews using TACT. As important as this is, it is also important to…

You work hard to keep your restaurant business alive and growing. Part of that effort includes monitoring and improving your restaurant’s online ratings and reviews. All of this energy and…

The wonderful thing about the internet is that it gives every customer an opportunity to review a business, it’s product and its services. But, wait. That could be a bad thing…

WiFi marketing & analytics are making a huge impact on brick-and-mortar revenue, customer engagement and satisfaction. Using guest WiFi access points, businesses can collect customers names, contact information, and demographics…

Many restaurants and coffee shops focus mainly on increasing sales and the customers’ dining experience, giving less consideration to the importance of making sure that their customers remain their customers.…

Perhaps you’ve used analytics before in your business, but how thorough and easy to understand were those analytics? WiFi analytics solutions include improved technology that goes beyond basic information to give…

In today’s hyper-competitive restaurant industry, restaurateurs and marketers are always searching for an effective way to gain a competitive advantage without breaking the bank. That means finding a way to…

When it comes to email marketing, mobile optimization is becoming more and more important every day. Not only does mobile account for more than 50% of all opened emails, a…

Email marketing is a fundamental component of successful restaurant marketing best practices. When paired with a WiFi analytics and marketing platform, it provides an outstanding opportunity for inbound marketing, where customers who have…

When executing effective brick-and-mortar offline marketing campaigns, WiFi analytics can be the missing link that marketers have been searching for. This is especially the case for restaurants, coffee shops and…