Restaurant Marketing Blog

There’s little doubt that the 2020 – 2021 Holiday season will look a bit different than the rest. Indeed, Americans’ expectations when they eat out have changed in what seems like…

Halloween is quickly approaching, and savvy restaurant marketing professionals are preparing for an exciting and fun opportunity. Halloween-themed promotions and events can not only please your existing restaurant customers, they…

We’ve all heard the saying, “the customer is always right.” However, some customers are taking advantage of their high authority in today’s competitive digital environment. 

What is Restaurant Reputation Management? Restaurant reputation management is the process of managing positive online reviews from your restaurants customers.

Perhaps you’ve used analytics before in your business, but how thorough and easy to understand were those analytics? Did they give you true customer insight? And were they a simple…

In today’s post-COVID, hyper-competitive restaurant industry, restaurateurs and marketers are always searching for an effective way to gain a competitive advantage without breaking the bank.

Now that the COVID-19 shutdown orders are being lifted across the country, restaurant owners and operators are faced with a new challenge – getting customers back through the door. Unfortunately,…

Can mobile technology help the restaurant and retail industry? Consider a 2018 Pew Research Survey showing that 94% of adults aged 18-29 in the United States own a smartphone. Also, 89% of…

Many restaurants and retail companies spend a lot of time and effort courting customers.  Resources, finances, and considerable thought go into attracting, drawing, and eventually converting visitors into loyal customers.  However, many…

Coronavirus has certainly created a devastating economic impact on the restaurant industry. However, it is how restaurants choose to move forward that counts.

It is a new dawn for restaurant and retail owners and operators around the world. In the United States, restaurants and retail locations that have been closed for months are…

If your location-based marketing campaign doesn’t incorporate location analytics through wi-fi access points, you are missing a huge opportunity to improve the return on investment of your marketing dollars.  As any brick…