• Restaurant Marketing

The Power of WiFi Analytics for Effective Restaurant Marketing

by: Allen Graves On: August 13, 2020
3 min read

Now that the COVID-19 shutdown orders are being lifted across the country, restaurant owners and operators are faced with a new challenge – getting customers back through the door.

Unfortunately, it isn’t as easy as placing an “Open” sign in the window. 

In these ultra-competitive times, you need to have an advantage that will set you apart from your competition.

WiFi Marketing and Analytics

It used to be that online retailers and businesses had a significant advantage in data capture over brick-and-mortar locations, but the tide has turned.

As WiFi becomes more ubiquitous, and expected, savvy managers of brick-and-mortar businesses are using the power of WiFi customer analytics to achieve real-world results.

How does this work? It’s very simple.

When customers use your free WiFi, they open the door to a treasure trove of information.

The first thing they see is your customized landing page, which can contain events, deals, images, mobile app downloads, and other engaging content.

WiFi analytics for restaurant marketing

This page is called a captive portal, and it serves a double purpose.

First, it provides you limitless opportunities to quickly communicate how your customers can engage in your business. It also requires them to log on with their email address or social media account. 

The best WiFi marketing and analytics platforms don’t require customers to log in to gain valuable anonymous information.

Simply by customers coming within range of your WiFi access point, you can track:

  • how many loyal customers you have
  • what time of day your loyal customers come to your establishment, and how long they stay
  • how many times a week, month, or year they come
  • when they stop coming
  • how many one-time customers come through your door
  • which of your locations has a high churn-rate

When they do log in, you gather email addresses to help you build your customer database.

Do you have customers that used to come all the time, and have dropped off?

Now that you can track that, you can automate an email for them with a special offer to entice them to return and re-establish their loyalty.

Have you had a surge of one-time visitors?

Turn them into repeat customers by offering a customer-appreciation gift, or a loyal customer rewards program.

Customer analytics, and powerful software to support it, allows your company to quickly and efficiently keep in close, personalized contact with your customers, keeping your marketing nimble no matter the size of your database.

As customers increasingly expect free WiFi as part of their experience, you can use this resource to its best advantage.

Bloom_Logo_Dec2015_Color_FlatBloom Intelligence makes this easy.

Fortunately, with a WiFi analytics platform, brick-and-mortar marketers can enjoy the benefits of detailed contact, demographic, and behavior data on each and every one of their customers or see aggregate trends at their locations for all customers, whether they log into WiFi or not.

It’s time to start leveraging your guest WiFi and collecting presence analytics with Bloom’s growth tools.

Gain a competitive edge with the Bloom Intelligence Platform growth tools. It passively provides location analytics, guest analytics, customer profiles, business metrics, and much more to grow your multi-unit locations.

If you’re ready to see how to leverage your guest WiFi with Bloom Intelligence, call us today at 727-877-8181, or click here to set up a free demonstration for you and your team.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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