• Customer Profiles
  • WiFi Analytics
  • WiFi Marketing

How Restaurants Can Succeed and Thrive After COVID

by: Allen Graves On: July 23, 2020
4 min read

It is a new dawn for restaurant and retail owners and operators around the world.

In the United States, restaurants and retail locations that have been closed for months are finally able to open their doors again.

Obviously, as a business owner, your main concerns are keeping your employees employed, developing and maintaining a positive revenue stream, and getting your old customers back into your doors.

Moreover, you want those customers to become loyal again and keep coming back.

As we enter this uncertain time, those who have a customer database of loyal customers have a distinct advantage over those who don’t.

But do not fret.

You can quickly and passively build a large list of customer profiles in a very short amount of time using your location’s guest WiFi.

Using Guest WiFi To Rebuild Business After COVID-19

Building Customer Data After COVID-19With your existing guest WiFi access points, you have the ability to collect anonymous, overall customer data.

Better yet, you can build individual customer profiles which include contact information with which you can use for targeted marketing campaigns.

Here is how it works.

Almost everyone today is carrying a WiFi-enabled smart device. This is usually a cell phone, but also includes laptops, tablets, and even smart watches.

These devices can be identified by your WiFi access points even if they do not log into your WiFi network.

With a quality WiFi marketing and analytics platform like Bloom Intelligence, you will be able to track all of this anonymous data.

In real time, you will begin collecting amazing baseline data to help you with your marketing and operations efforts.

You will see your daily traffic totals, how many repeat visitors are returning, how many first-time visitors return, dwell times, popular visit times, and more.

This data alone will show you how your business is recovering after the shutdowns.

And since the data is updated in real time, you will easily see trends in customer traffic and other behavior.

With this information, you can develop and execute online and offline data-driven, intelligent marketing campaigns to help drive customer spend and retention.

Staying top-of-mind during these trying times is of the utmost importance.

Building Your Customer Database to Improve Revenue

When customer come to your physical location, all of the above can be done.

However, if they log in, or you can entice them to login to your WiFi network, much more potential can be realized.

When the customer attempts to access the internet, they will be taken to a WiFi landing page, also known as a captive portal. This page will require the customer to enter their email address prior to gaining access to the internet.

As soon as they enter this information, a customer profile is created in your database for that customer. Any previous data associated with their device will be added to their customer profile.

Building a Customer List after COVID-19Then, you will know who that customer is, how they behave at your physical location, and most importantly, you will have their contact information.

With their contact information, you can begin marketing to the customer with targeted, segmented marketing campaigns.

This means that you can now send that customer an email based upon their behavior at your location.

For instance, if the customer has stopped visiting your location on a regular basis, you can send them an email with an incentive to get them to come back and re-establish their visit pattern.

Or, if a customer only visits during lunchtime hours, you could send them an email with an incentive to begin visiting for dinner, as well.

Better yet, with Bloom, you can completely automate these messages. When the system notices a specific customer behavior that you configure, it will send the message to them automatically.

This is known as WiFi marketing automation.

Without lifting a finger, your marketing campaigns will be running behind the scenes. All you have to do is monitor the detailed campaign reports and optimize the campaigns over time.

What This Means After The COVID-19 Outbreak

Becoming Profitable After COVID-19With lost revenue over the last few months, and loans/federal assistance dwindling, restaurant and retail owners need to build revenue as quickly as possible.

They need to bring their business back into a profitable revenue stream.

Doing this comes down to one important thing – getting customers through your doors, and keeping them coming back.

With quality WiFi analytics, you will be able to see your customers’ behavior at your locations even if they do not login to your WiFi.

Plus, as you build your customer database, you will be able to launch intelligent, data-driven marketing campaigns.

You can target specific customer behavior, or segment your customers into various groups to send more targeted messaging to them.

Over the coming weeks, we will be posting details on how to market to customers after the COVID-19 pandemic. We will be focusing on the specific type of messaging that can bring your customers back and keep them coming back.

Subscribe to our mailing list (below) to receive email alerts of our new posts. 

Also, be on the lookout for our upcoming webinar in August that will go into more detail and show you how it all works.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner
Jacqueline Martin

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”

Jacqueline Martin

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