Restaurant Marketing Attribution
Today’s restaurant marketing professionals know that in order to stay ahead of the competition, their marketing campaigns must be as optimized and effective as possible.
And one crucial component of the most highly-optimized marketing campaigns is marketing attribution.
It can not only tell you how your campaigns are performing, it can help make them even better.
What Is Restaurant Marketing Attribution?
Wikipedia defines marketing attribution as, “a set of user actions (‘events’ or ‘touchpoints’) that contribute in some manner to a desired outcome, and then the assignment of a value to each of these events.”
Another way to look at it is quantifying the influence that each of your advertising campaigns have on a patron’s decision to visit your restaurant, or to come back again.
And then using that data to make improvements to your strategy.
For example, let’s say you decide to do an advertisement on a local radio station.
There is a certain amount of money you will need to spend. Not just on the air time, but on recording the spot, and maybe a voice actor or writer.
When you spend any amount of money on a marketing campaign, it is a fundamental necessity to measure the amount of money that it, in turn, brings in as revenue.
But in an offline environment, this can become a very challenging thing to do.
Why Is Tracking Performance of your Restaurant Marketing Important?
In a nutshell, it is important because it can give you a valuable competitive edge.
Take the radio advertisement example above. Wouldn’t it be great to have a way to know how many of your customers made a first-time visit, or a return visit, because they heard the radio ad?
If you could tangibly measure the ROI of the campaign, you could easily make intelligent, data-driven decisions, such as whether to continue the campaign, make changes to it, or stop it altogether.
Marketing attribution, or lack thereof, could literally make or break your restaurant business.
In fact, according to Gartner, the typical outcome of implementing attribution is a 20-30% gain in media efficiency and corresponding increases in ROI.
Why Aren’t All Restaurants Using Marketing Attribution?
To execute effective marketing attribution, you need access to reliable, real-time, accurate, and comprehensive data.
Until recently, this kind of data has been very expensive to obtain. And it was only a snapshot in time. To get more data, you’d have to keep paying for it.
Fortunately, those days are over.
WiFi technology has recently produced a whole new way of gathering reliable, accurate, and comprehensive data from customers who actually visit your place of business.
Most notably, you can do it for pennies-on-the-dollar compared to traditional market research methods.
Using Your Guest WiFi Platform to Track Your Restaurant Marketing Campaigns
The tool with which you can gather and analyze real-time customer data is most likely already right there under your roof.
Your guest WiFi access point can become a gold-mine of data for your restaurant marketers and your entire restaurant business.
With a WiFi marketing and analytics platform like Bloom Intelligence, you can make it happen! Here’s how it works.
When a customer comes into your place of business, they will likely have a smart device with them (phone, laptop, tablet).
Likewise, they will most likely have their WiFi enabled. With WiFi enabled, the device is constantly sending out a signal that is looking for WiFi access points.
Within that signal is an identifying code that is unique to that device.
This allows the WiFi analytics software to “see” individuals who are in range of your access point. You will immediately have anonymous data around:
- Dwell Times and Dwell Times by Hour
- First Time Visitors
- First Time Visitor Return Rate
- Average Customer Churn Rate
- Popular Visit Times
This data can be sorted and filtered for any date span, and multi-unit chains can even compare data between two stores, or groups of stores.
And users don’t even have to log into WiFi to obtain this data.
WiFi Marketing Attribution Tools
When a customer decides to log into your WiFi access point, they will be taken to your WiFi landing page.
Bloom will custom design your page. From there, they will be required to enter their email address in order to access the internet.
At this point, since contact information was given, Bloom can make the connection between the device and an actual human.
Likewise, a detailed customer profile is created for the customer and all data from the device is added.
From this point on, the customer can be added to email marketing campaigns using Bloom’s automated marketing suite of tools.
Using the Bloom Intelligence advanced suite of marketing tools, restaurant marketing campaigns can be created which can target specific customer buyer personas, or be sent to your entire customer database.
And since Bloom knows who received the message, who came back to your place of business, and whether or not they redeemed any offer, tangible marketing attribution data can be realized.
This allows you to see which campaigns are working well, and which need attention.
Likewise, it allows you to do A/B testing on your messaging and media to gain the largest ROI possible.
Call Today For A Free Demo
This is data that brick-and-mortar stores have never been able to access before, and it is extremely valuable when developing marketing strategy, evaluating existing strategy, or testing specific messages.
To learn more about the ways the Bloom Intelligence growth tools can help you improve your restaurant marketing to drive more sales, improve overall customer experience, measure customer sentiment and grow your business, click to schedule a free demo today, or call us at 727-877-8181.
Testimonials
“Amazing service! I have been a client for years. I will continue to sign up all new businesses with Bloom.”
“Pal and Theresa have been so informative and so kind! They were wonderful at explaining Bloom and dang, the amount of things this platform can track for your business is amazing!”
“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”
“Great product, awesome customer service and very reliable. 100% recommended”
“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price. In addition, we’re able to communicate our new product promotions by using the landing page as a digital billboard. A “no-brainer” for anyone working with limited Marketing $$.”
“Always a pleasure working with the Bloom Intelligence crew! Shout out to Edward and Pal!”
“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”
“I’m blown away by Bloom Intelligence’s marketing/software platform! The team is super reliable, efficient, professional and knowledgable about every aspect of the system. I’m new to the platform, and I would like to call out Edward Kennedy for being so patient and doing an outstanding job in walking me through the platform. The team of 5+ members took the time out of their day and held a Zoom conference to train me. I can’t wait to use Bloom Intelligence for my marketing campaigns moving forward.”
“Bloom is the only company to provide us with the necessary tools to compete with the e-commerce businesses. Without this company there is no way of knowing (or at least having a general understating) of what our attribution rate was, life time value of customer (LVT), dwell time, etc. Frankly, I didn’t even know what that stuff even meant until I met with one of their sales reps. Without this data, brick and mortars will always be step(s) begins.”
“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”
“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”
They are really easy to work with and have helped us to capture a tremendous amount of customer information. Thanks Bloom!
“Our marketing efforts have been much more focused and effective partnering up with Bloom Intelligence. I find some of the things that they can do with our data to be nothing less than amazing. Looking forward to tracking the results of our Holiday campaign.”
They do a great job for us. Excellent company to work with!
“I am currently working with Bloom Intelligence with Matt Ronay and Edward Kennedy. They are great to work with, respond quickly, and provide great support for noth my company and my clients. I have used other WiFi platforms but never received this level of service. I was looking for a service that would make it easy for me to sell WiFi lead generation and analytics to my clients without a lot of problems. They have provided this above and beyond. I highly recommend them to any agency looking to add this type of program to your services.”
We have been extremely happy with our partnership with Bloom Intelligence! Their marketing analytics provides invaluable information, and the customer service is top notch!
“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”
“These guys are so supportive, talented, and responsive. A great partner indeed.”
“We’ve been using Bloom Intelligence for our business for a few years now, and it’s been really great! We started using them at one location, but have recently expanded into three more. They provide useful metrics to help us understand our customers better, and their customer service team has been really helpful anytime we’ve needed something. They continually make improvements to their product and easily keep you up to date on the changes. Working with them has been great!”
“We use this service for our business and it is amazing. Measuring customer behavior and automatically marketing to them based on those behavior triggers is truly a step in the right direction for retail technology. Thank you, Bloom Intelligence!”
This tool has proven useful in collecting data for many aspects of what we do. Not only can we provide our customers with more of what they want using this data, we can grow our brand through targeting for franchise development, too.
Free Download: The Bloom Intelligence WiFi Marketing Guide
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Bloom Intelligence goes above and beyond.
“They have always been attentive through whatever needs and questions we have.
They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”
~ Matt Thompson, Managing Partner
Madison Social -
Great, Personalized Customer Service.
“Our company uses Bloom Intelligence as a WiFi log-in service and we really like what they do. They offer great personalized customer service. The analytics are extremely useful and the aesthetic in the marketing scheme homepage is great once the guest logs into WiFi with some options to market specifics for the business or post beautiful photography. Highly recommend.”
~ Loren
Carrabba's Original
Are You Ready to Grow Your Business with WiFi Marketing?
If so, Find out how Bloom Intelligence’s WiFi analytics & marketing platform measures offline customer behavior and builds customer loyalty.
It’s time to start leveraging your guest WiFi to gain a competitive edge. Then watch your profits grow.