The Value of Good Ratings
Having great ratings reports & ratings tools to build online ratings, social proof, and aggregate ratings is crucial for restaurants and retailers.
Ratings websites play a critical role in business. Great ratings can attract and keep customers coming through your doors.
However, negative ratings can send potential customers elsewhere.
Bloom knows this, and we have developed powerful tools to help improve your online ratings and reviews, and social proof on your customer facing assets.
We’ve also created a ratings report dashboard and a set of automated notification emails that include a bad rating notification.
This will not only help you stay on top of your ratings and reviews and grow your online reviews, but it will give you the ability to save at-risk customers in real time.
If you’re not actively taking steps to improve your online ratings and mitigate bad reviews or negative customer experiences, consider the following.
In today’s world, it is standard practice for potential customers to consult websites and apps such as TripAdvisor®, Facebook and Google when deciding where to dine. Studies show that those decisions strongly hinge on how well online reviews represent your business.
Then also consider the viral effect of a negative customer experience.
If a customer has a bad experience at your restaurant, retail or event location, even if they do not rate you online, how many people do you think they will tell?
So, it’s critical for operators’ tools and processes to collect first party reviews. Also, to grow the number of positive online reviews, and mitigate bad reviews.
The Business Value of Good Ratings
According to Modern Restaurant Management, the impacts that ratings have on your business are substantial. Here are a few facts they listed:
- For every star a business gets, there will be an approximate 5-9% increase in business revenue.
- Consumers are likely to spend 31% more at a business with excellent reviews.
- 72% of consumers say that positive reviews make them trust a local business more.
- Restaurants with an improved rating of just ½ star (out of 5) were much more likely to be full at peak dining times.
- 61% of consumers have read online reviews about restaurants – more than any other business type.
- 34% of diners choose a restaurant based on information on peer review websites.
- 53% of 18-to-34- year-olds reported that online reviews factored into dining decisions, as do 47% of frequent full-service customers.
It’s plain to see that receiving more and better customer ratings is key to growing your customer base, increasing revenue, and driving down costs – and this is expected to remain the case for quite some time.
Think about current foot traffic and revenue at your establishment and you’ll further realize how important and valuable positive user ratings can be.
Poor Ratings Cost Your Business Money
At the same time, if you have numerous negative online reviews, your business can take a hit.
- 22% of consumers will choose not to do business with a company (all industries) after reading just one negative review. After three negative reviews, that number jumps to 59%.
- Four or more negative reviews about a company or product can take away 70% of potential customers.
- 86% of consumers surveyed reported they would hesitate to purchase from a business with negative online reviews.
- On average, a single negative review costs companies in all industries 30 customers.
- Negative reviews in Google search results can cause a loss of 70% of potential customers.
- Restaurants are more affected by negative reviews than any other business type, followed by hotels, doctor’s offices, hospitals and hair salons.
Fortunately, your restaurant’s online reputation is not completely out of your hands.
The Bloom Intelligence Ratings Report Dashboard
One of the powerful automated marketing campaigns that Bloom Intelligence provides is a customer rating campaign.
When a customer leaves your place of business, Bloom will wait a specified amount of time. Then, it will automatically send an email to the customer asking them for a rating.
In the Bloom ratings report, you’ll be able to closely track and monitor the results of the campaign.
First, you’ll see an overview and timeline at the top of the report. You’ll see a summary of how many emails have been sent and how many were opened.
You’ll also see how many ratings have been received and the average rating of all reviews.
Below the summary is a graphic timeline of the campaign. This lets you see the progress of your campaign. Likewise, you’ll be able to easily spot trends and anomalies in your campaign.
Individual Customer Ratings Report
Below the timeline, you will see a list of every customer who received your ratings request message.
You can see who opened the email, what rating they gave, and if they returned to your place of business.
This list can be filtered by those who gave a rating, and sorted by the date the rating was given. Then you can easily see the latest ratings that have been given. Likewise, you can respond to the customer quickly.
Responding to both positive and negative customer ratings will let them know that you care about their experience. This improves trust and loyalty, while increasing customer lifetime values.
Email Ratings Reports & Bad Review Notifications
Email Ratings Reports & Bad Review Notifications
A quick response to a poor customer experience can mean the difference between them becoming even more loyal, or never coming back again.
With Bloom Intelligence, you can set up weekly and monthly email ratings notifications. This will help you keep an eye on your ratings.
More important, you can also configure a real-time notification when a customer leaves a bad rating. This lets you immediately respond and open a line of communication with your customer.
As a result, this combined with the tools to grow your positive online ratings, social proof, and aggregate ratings make Bloom ratings a powerful set of tools to grow your business.
Start Improving Your Ratings Today
If you are ready to take control of your ratings, stay on top of them and deal with any negative reviews to turn them into a positive, Bloom Intelligence can get your started right away.
General WiFi Reporting FAQs
What is Marketing Reporting?
Marketing reporting refers to the process of collecting precise data that is the direct result of specific marketing campaigns, strategies, and tactics. In addition, the reports are used to evaluate and manage marketing decisions for optimization over time.
What is Marketing Attribution?
Firstly, marketing attribution refers to the tracking of a customer’s actions that result in a conversion, purchase or desired outcome from marketing campaigns. In addition, statistical weights can be applied to each action and channel to make data-driven marketing and business decisions.
How Do You Measure Marketing Attribution?
Online marketing attribution is easier than offline attribution because of the many digital tools available for tracking online behavior. For example, offline attribution is difficult because of the lack of tracking mechanisms available to track conversions. However, new technology such as WiFi marketing & analytics tools make it easy to track the attribution of offline marketing campaigns.
What is Data Reporting?
Data reporting refers to the process of collecting accurate, clean data from various sources and presenting it in an easy-to-understand presentation – typically a graphical interface or image. As a result, with reliable data reporting, informed decisions can be made regarding various business areas.