CUSTOMER PROFILES & ACTIONABLE CUSTOMER ANALYTICS

Build Valuable Customer Profiles Passively. Learn what a customer profile is and how to utilize for marketing & business strategy.

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The Value of Customer Profiles

Watch this video! See how the Bloom Intelligence platform collects customer data and then builds detailed profiles that can be used in the WiFi marketing hub.

Bloom Intelligence allows your restaurant or retail locations to begin collecting detailed guest analytics as soon as a person walks in your door.

The cutting-edge guest intelligence engine collects guest data to build customer profiles from multiple channels.

This includes WiFi sensors, WiFi, website, online ordering, online and offline behavior, social media, and your point of sales system.

Our proprietary algorithm sets incorporate machine learning, predictive analytics, attribution models, and artificial intelligence to deliver deep guest insights.

As a result, you can utilize this insight to optimize your restaurant operations, marketing effectiveness, and health of your corporate and franchised locations.

What Are WiFi Customer Profiles?

Unlike traditional marketing personas that contain general presumptions about ideal guest segments, WiFi customer profiles have tangible behavior and demographic data directly from the mobile devices and engagement of your actual guest.

When a guest will enter to your physical location with a WiFi-enabled mobile device, such as a laptop, tablet, or smartphone, the WiFi access point can recognize each unique device and begin tracking its behavior.

Likewise, even without a guest WiFi login, the system can see things like dwell time, visit time, or whether the guest is visiting for the first time or has been there before.

Guests typically enter a name and/or email address to gain access to the internet. A customer profile is immediately built for that guest upon their first login.

The profile will contain their email address and all previous behavior data associated with their mobile device.

This type of consumer profile is much more accurate than traditional profiles.

Plus, they are much more effective for marketing campaigns, and when making operational decisions.

 

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The Data You’ll Find In Customer Profiles

Customer profiles should contain a comprehensive combination of demographic and behavioral data. To get the most value out of them, you’ll want to collect as much data as possible.

customer profile example

In Bloom’s customer profiles you’ll find the following information:

  • Guest name and email address
  • Age and Gender
  • The Guest’s Birthday
  • Zip Code and Locations Visited
  • All Guest Behavior Data
  • Promotions Received and Redeemed
  • Per-Person Average

Here are a few customer profile examples.

With this kind of detailed information about your guests, you can create very targeted guest segments or buyers personas.

You can then market to each of the groups with messaging that is personalized to your customers. Targeted marketing has been shown to be almost twice as effective as non-targeted marketing.

As a result, you can increase the effectiveness of your marketing and advertising campaigns.

In addition, you’ll be able to make much smarter decisions as to what areas of your current marketing strategies can be tested for improvement, and how you can create new, more effective and engaging campaigns.

 

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Progressive Profiling

Since it is virtually impossible to gather certain data, such as a guest’s zip code or phone number, Bloom has incorporated progressive profiling.

When a guest has logged into your guest WiFi on a previous visit, the system already knows who the guest is when they attempt to log in again. Because of this, asking for the email address again would be a wasted opportunity to gather more data.

So when they access the login, Bloom will analyze their customer profile and ask for a missing piece of information.

Therefore, over time, the customer profile can be populated with all of the guest information. In short, this ensures the most comprehensive profile possible.

 

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“Fantastic personalized customer
experience. Definitely a big help
with the growth of our business.”

how wifi marketing works
Build Customer Profiles with Your CRM Database

The Value of Customer Profiles

By collecting customer profiles and segmenting your guests into buyers personas, you can improve the effectiveness of your marketing dramatically.

Targeted advertisements, no matter the channel, will yield higher results for lower costs. This will dramatically reduce your cost per guest acquisition or revisit to your location.

As mentioned above, targeted advertisements are twice as effective as non-targeted ads.

Based on this, if you are currently spending $3000 a month on general mass marketing and advertising, switching to targeted advertising and marketing using customer intelligence may be twice as effective.

If so, you could begin to bring in twice as many guests through advertising as you are right now.

Or you could effectively cut your advertising budget in half. This would save you $1500 monthly, or $18,000 a year without seeing a decrease in marketing effectiveness.

 

customer profile example

 

Saving On Costs With Customer Profiles

You can save on operational costs as well.

For instance, you’ll be able to identify your high-traffic days and dwell times. Likewise, you’ll know your high-value guests or guests that are at risk of churning. So, this will allow you to be able to be proactive in your marketing and operations strategy rather than reactive.

Consequently, this will allow you to bring on the right amount of staff at the right times and identify problems and opportunities in real-time.

Therefore, you’ll avoid inefficiencies such as overstaffing or understaffing. Plus, you’ll gain insights into opportunities to maximize your revenue per guest.

At the same time, you’ll be able to make on-demand purchasing decisions much more effectively. As a result, you’ll keep items as fresh as possible and decrease the likelihood of running out of a product.

Using Customer Profiles for Business Growth

Our enterprise platform growth tools allow you to use your customer profiles to personalize your guest’s experience. Then, you’ll be able to identify issues before you lose revenue or define opportunities to increase revenue.

Bloom believes in data freedom. You should be able to use your data when and where you need it to maximize value.

Thus, we provide enterprise integrations to add our intelligence and onboard users into your ecosystem to maximize the value of your current and future technology stack.

As a result, you can use Bloom’s profiling tools and analytics to personalize your guest experience throughout your organization. Consequently, it gives you a competitive edge to increase engagement, reduce churn, and increase your guests’ loyalty.

 

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“Invaluable to anyone in need of
foot traffic metrics and
retargeting marketing solutions.”

wifi marketing and analytics
Personalize Guest Experience Using Your CRM Database

Discover Bloom Intelligence

It’s time to start utilizing your guest WiFi and guest data to build customer profiles and gain a competitive edge. Then, watch your profits grow.

Leverage the power of Bloom Intelligence growth tools in our WiFi marketing and analytics platform at your multi-unit locations to power your growth.

That’s not just smart – that’s Bloom Intelligence.

Schedule a Free Demo today to see our growth tools in action!

 

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SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

“SaaS that covered so many bases for us instead of having to use multiple software products. Bloom Intelligence has simplified our responses to reviews, customer feedback, and more. I highly recommend Bloom Intelligence.”

Robert Sanderson

“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

John Marchetti

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Customer Profiles FAQs

What Does CRM Stand For?

CRM stands for Customer Relationship Management database. A CRM database is a collection of guest data grouped into customer profiles. A CRM can be used to understand your customer base, and for segmented, targeted marketing campaigns that can be tracked for accurate attribution.

What is a CRM Database?

A CRM Database is a digital collection of individual guest information grouped into customer profiles. The database consists of detailed guest data such as names, behavior data, demographics, addresses, zip codes, emails, and phone numbers. These profiles are used to track communication and to remarket to guests.

What are Examples of a CRM Database?

An example of a CRM database for offline companies is the Bloom Intelligence CRM database. Using guest WiFi access points & guest WiFi landing pages, the platform collects guest behavior data, whether they log into WiFi or not, and builds detailed customer profiles for marketing and attribution. Other popular CRM’s include Salesforce, Microsoft Dynamic, and Hubspot.

How Do I Create a CRM Database?

For restaurant and retail locations, the easiest and best way to create a CRM database is to use your WiFi access points, Guest WiFi landing page, website widgets, and API’s to collect guest information and behavior data. Once configured, your guest data is collected and cleaned automatically.

Related Topics
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The Power of a CRM Database
Optimize restaurant marketing in 2021

Optimize retail &
business operations

Track restaurant marketing in 2021

Track attribution of
customer campaigns

wifi marketing for new customers

Trigger marketing
campaigns based on
marketing presence

how wifi marketing helps

Measure the health
of corporate & franchisee
locations

wifi marketing for coffee shops

Compare locations or
group of locations to
quickly identify opportunities
or threats

Are you ready to grow
Your business with a
CRM database and
Wifi marketing?

If so, find out how Bloom Intelligence’s WiFi analytics
& marketing platform measures offline guest
behavior and builds guest loyalty.

So, it’s time to start leveraging your guest WiFi to gain
a competitive edge. Then watch your profits grow.

Get a Free Demo