• Restaurant Marketing

Using Artificial Intelligence for Successful Restaurant Marketing

by: Allen Graves
5 min read

As the restaurant industry becomes increasingly competitive, it becomes more important for restaurants to find new and innovative ways to attract and retain guests.

One technology that is rapidly gaining popularity in the restaurant industry is artificial intelligence (AI). By leveraging AI, restaurants can improve their marketing efforts, from customer profiling and online review monitoring to targeted advertising and personalized email campaigns.

Below, we’ll explore some of the practical uses of AI in restaurant marketing, and discuss how restaurants can leverage this technology to stay ahead of the competition and drive stronger business growth.

Using AI for restaurant marketing

Personalized Marketing

Personalized marketing is a key strategy for restaurant marketers who want to reach their target audience and drive more sales. With the help of artificial intelligence (AI), restaurants can take personalization to the next level by creating targeted, personalized campaigns that resonate with individual customers.

One of the ways that AI can assist restaurant marketers with personalized marketing is through customer profiling. By analyzing guest data such as name, gender, location, preferences, and behaviors, AI can create detailed customer profiles that provide insight into what each guest is likely to engage with or respond to. With this information, restaurants can create personalized campaigns that are tailored to each guest’s specific needs and interests.

AI can also be used to personalize email marketing campaigns. By analyzing guest data, AI can create personalized emails that include recommendations for menu items based on a guest’s past behavior and preferences. This type of personalized email campaign is highly effective, with open rates and click-through rates that are significantly higher than non-personalized emails.

By leveraging AI technology, restaurants can gain valuable insight into their guests’ preferences and behaviors, and use this information to create targeted, personalized campaigns that drive more sales and build strong customer loyalty.

AI for personalized marketing

Online Review Monitoring and Reputation Management

Online reviews play a crucial role in the success of any restaurant, as they provide valuable feedback and insights into the guest experience. However, with the increasing number of online review platforms and the sheer volume of reviews, monitoring and responding to them can be a daunting task for restaurant marketers.

This is where artificial intelligence (AI) can be incredibly helpful.

AI-powered review monitoring tools can help restaurant marketers track and analyze reviews across various platforms such as Yelp, Google, Facebook, and TripAdvisor. These tools use natural language processing (NLP) algorithms to analyze the sentiment and topics of each review, providing insights into guest satisfaction, common complaints, and positive feedback.

This can help restaurants identify areas for improvement and make data-driven decisions to improve the overall guest experience.

Furthermore, AI can assist with responding to reviews. AI-assisted templates can analyze the sentiment of each review and provide suggested responses. This can help to improve response times and provide consistent, on-brand responses across all review platforms.

AI-powered review monitoring tools can be incredibly helpful for restaurant marketers to manage and respond to online reviews. By leveraging AI technology, restaurants can gain valuable insights into customer feedback, improve response times, and even help prioritize reviews that require immediate attention.

AI-powered review responses

Predictive Analytics

Artificial Intelligence (AI) for restaurants can be an incredibly powerful tool when it comes to predictive analytics. Predictive analytics uses data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. This can help restaurants make more informed decisions about everything from menu offerings to staffing levels.

One way that AI can help restaurants with predictive analytics is by analyzing historical sales data to identify trends and patterns. By using predictive analytics to identify trends, restaurants can better anticipate demand and ensure that they have the right resources in place to meet that demand.

AI can also be helpful in optimizing staffing levels. By analyzing historical sales data, as well as other data points, it becomes possible to predict the expected demand for a particular day or shift. This can help restaurants to better manage their staffing levels, ensuring that they have enough staff on hand to meet demand, without overstaffing and wasting resources.

Another way that AI can help restaurants with predictive analytics is by analyzing customer data to identify potential customer churn. By analyzing past behavior data, AI algorithms can identify patterns that may indicate that a guest is at risk of not coming back. This can help restaurants proactively address guest concerns and improve the overall customer experience, increasing the likelihood that customers will return in the future.

Using automated marketing, a message can be sent to individual guests when they are identified as being at risk of churning. Bloom users are seeing up to 37%+ of their at-risk guests return using this strategy.

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Guide to save at-risk guests with AI

Competitive Analysis

Artificial Intelligence (AI) is now an extremely powerful tool for analyzing competitor reviews and comparing them to a restaurant’s own reviews. With the vast amount of data available online, AI can help restaurants make sense of all the information and use it to improve their offerings and operations.

AI-powered natural language processing (NLP) algorithms can scan and analyze large volumes of text data. By analyzing the language used in reviews across multiple restaurants, AI algorithms can identify areas where a particular restaurant is performing well or lagging behind.

For example, AI might identify that a restaurant’s food quality is consistently rated highly compared to its competitors, but its customer service is rated lower. Armed with this information, the restaurant can adjust its approach and focus more on improving its customer service to match or exceed that of its competitors.

AI algorithms can detect trends and changes in customer sentiment. For example, AI might detect a recent increase in negative reviews for a competitor, which could indicate a decline in the quality of its offerings. This information could be helpful to capitalize on the competitor’s weakness and improve your offerings in those areas.

Discover Bloom Intelligence

These are only a few of the revolutionary ways restaurateurs can use AI for restaurant marketing and more. AI technology is sure to continue its development, saving even more time and resources for restaurant owners and operators around the world.

Keeping a focus on guest satisfaction, customer sentiment, and online ratings and reviews using AI-driven tools can boost the visibility and reputation of your restaurant, helping you drive new guests into your restaurant – all while saving time and lowering marketing costs.

Call us or schedule a free demo online and Bloom will show you how our restaurant marketing platform can help you save time and increase your customer lifetime values by automatically building first-party customer databases, unlocking important guest insights to trigger marketing at the right time and place, discover true guest sentiment, save at-risk guests, increase your current guests’ frequency, and find new guests.

Click Here to Schedule a Free Online Demo or call Click To Call 727-877-8181 to see how we can help you save time and drive tangible results for your restaurants

restaurant guest data collection demo


Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


What our happy customers
are saying

“SaaS that covered so many bases for us instead of having to use multiple software products. Bloom Intelligence has simplified our responses to reviews, customer feedback, and more. I highly recommend Bloom Intelligence.”

Robert Sanderson

“Bloom Intelligence really is a step ahead in terms of marketing software and metrics. Their product is reliable, fast and innovative and has helped the company I work for really grow.”

John Marchetti

“Working with Bloom Intelligence has been amazing. They assist you every step of the way and work with you hand in hand to make sure you are optimizing your advertising potential. We are excited to use this tool to help learn more about our customers so that we can personally engage with them and understand our strengths/weaknesses.”

Ariel Ramirez

“In these challenging times, it has been a pleasure working with Bloom Intelligence to help facilitate our service offering to our clients. They were extremely responsive and provided support to mitigate risk and minimize revenue loss. Great partner!”

Stefan Kim

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

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