Restaurant Marketing Blog

In the increasingly digital age we live in, reputation management has become vital for businesses across all sectors. Restaurants, in particular, must pay keen attention to this aspect due to…

In the bustling, dynamic world of the restaurant industry, reputation is a vital currency. It’s a well-established truth that a restaurant’s reputation can directly influence its revenue and overall success.…

In today’s digital age of constant transformation, restaurants are striving to understand their guests more intimately than ever before. As a restaurateur, this means knowing not just what your guests…

As the craft beer industry evolves, so does the importance of knowing your guests. Today, successful taprooms are those that actively collect, analyze, and act on guest data. In an…

If you’re a restaurant owner, you are aware of the crucial role that online ratings and reviews play in your business’s success. More than ever before, the digital realm is…

Bloom Intelligence has released two game-changing features to bolster the potency of our restaurant customer data platform (CDP). We now support guest data importing and have integrated with the Toast…

In an industry as fiercely competitive as food service, understanding your customer base is not just beneficial—it’s essential. One of the most effective ways to gain this understanding is through…

As a restaurant owner or operator, it’s crucial to keep a finger on the pulse of your guests’ experiences and feedback. But let’s face it – doing this manually can…

The “voice of guest” (VOG) for restaurants refers to capturing, understanding, and incorporating guest feedback, experiences, and preferences into restaurant operations, management, and decision-making. This can include monitoring online reviews,…

In today’s highly competitive restaurant industry, understanding guest preferences and behaviors is essential for survival and growth. By using customer segmentation, restaurants can identify their most profitable customer segments and…

In today’s fast-paced digital world, online reviews have become an essential aspect of the restaurant industry, impacting the reputation and success of a business. But, managing and responding to customer…

The restaurant industry has undergone a transformative shift with the integration of automation and artificial intelligence (AI) technologies. This revolution has not only enhanced marketing strategies and operational efficiency, but…