Restaurant Marketing Blog

Personalization of restaurant email marketing messages is crucial to winning over today’s savvy consumers. Personalization refers to using customer data to create much more effective email content because it can…

A restaurant mission statement is a declaration of your company’s purpose, and it should be clear, concise, and inspiring. It should guide all your business decisions, and it should be…

Digital marketing for restaurants has come a long way since the first eateries took their menus online. Customers are interacting with restaurants via multiple channels and in new ways all…

  The war in Ukraine has generated worldwide concern and compassion for citizens of Ukraine. We at Bloom Intelligence acknowledge our colleagues and friends in Ukraine, and express our solidarity…

Customer segmentation and personalization of your marketing messages is crucial for your restaurant marketing plan to be successful. Segmentation refers to using customer data to create much more effective email…

Why is Restaurant Reputation Management Important? Restaurant reputation management is a very important aspect of executing a successful restaurant marketing plan. Your reputation, online or offline, can literally make or…

Restaurant marketing is truly complex. It is driven by seemingly countless digital marketing channels and even more tactics and strategies. There’s certainly a lot going on, and restaurant marketing professionals…

No matter what type of marketing strategy you are employing, or when, it is crucial to have detailed customer data collection and marketing attribution tools. Using these tools, marketers will…

No matter what business you are running, customer lifetime value (CLV) is one of the most important things to manage and improve. And this is even more important for restaurants.…

Customer lifetime value (CLV) is a metric used by businesses to measure the financial value of a customer over the entire period of their relationship with the company. CLV considers…

As the owner or operator of a restaurant or chain, trying to decipher why a guest behaved in a certain way is almost akin to reading minds. Taking risks is…

In today’s restaurant industry, where a single online review can sway potential diners, managing your establishment’s reputation has never been more crucial. With a majority of patrons reading reviews on…