• Restaurant Marketing

Bloom Intelligence Now Integrates with OpenTable

by: Allen Graves
11 min read

Succeeding in the restaurant business involves more than just serving excellent food or providing top-notch service.

It requires leveraging advanced technology to understand guest behavior, personalize experiences, and drive effective restaurant marketing strategies.

Integrating Bloom Intelligence and OpenTable’s Reservation and Table Management System marks a significant step forward in achieving these objectives.

This sophisticated collaboration enables restaurants to centralize and utilize guest data in a way that fundamentally enhances marketing capabilities, improves guest satisfaction, and increases revenue.

Read on to explore the far-reaching implications of this transformative integration for restaurant owners and guests alike.

The Integration: A Quick Overview

When a guest books a reservation on OpenTable, the data instantly transfers into the Bloom Intelligence customer data platform. This is where the magic happens. Bloom uses this data to build your CDP faster and provide comprehensive guest profiles to power AI-powered marketing automation and reputation management tools in Bloom’s restaurant marketing platform.

This rich guest data feeds into Bloom’s marketing automation suite, paving the way for targeted campaigns, online reputation management, and even lost guest recovery.

In the following section, we’ll look at the unique advantages of this powerful duo – from advanced guest profiling that will take your personalized service to new heights to how targeted marketing campaigns can improve guest retention and build stronger relationships.

Additionally, we’ll look at how this synergy can help you identify and win back lost guests, manage your restaurant’s online reputation, and increase the overall value each guest brings to your establishment.

1. Advanced Guest Profiling

Sure, basic details like a guest’s name and contact info are useful. But what if you could know their favorite wine, the frequency of their visits, or even their usual table? That’s what Bloom Intelligence’s AI does—it takes basic data and enriches it with layers of behavioral insights from your location, online ordering, websites, and social and review sites.

In any relationship, understanding the other party is the key to building a meaningful and lasting connection. The same holds true for the relationship between a restaurant and its guests. Gone are the days when it was sufficient to merely know a guest’s name and maybe their go-to order. Advanced guest profiling, enabled through the Bloom Intelligence and OpenTable integration and other guest data integration, lets you dig deeper, offering a 360-degree view of your guests or a single customer view.

What It Is

Advanced guest profiling goes far beyond collecting basic data like names, phone numbers, and email addresses. It leverages Bloom Intelligence’s powerful AI to analyze and interpret behaviors, patterns, and preferences. When a guest books a table through OpenTable, that reservation data isn’t isolated; it flows into Bloom’s CDP, combining with other data points to build an enriched, multi-dimensional customer profile.

Why It Matters

Imagine the edge you’d have if you knew that a returning guest prefers window seats or loves your seasonal pumpkin soup. This isn’t just about impressing your guests with your memory; it’s about offering a tailored experience that turns first-time diners into loyal patrons. Knowing your guests’ preferences allows you to anticipate their needs, setting the stage for exceptional service that resonates personally.

The Practical Applications

Here’s where things get real. With advanced guest profiling, you can:

  • Personalize Marketing Campaigns: Send an anniversary discount to a couple celebrating their previous anniversaries at your restaurant.
  • Identify and Bring Back Lost Guests: Automate the identification of lost guests using AI to trigger marketing that brings back 38% of lost guests.
  • Singe Customer View: Gain clarity into your guest behavior across all guest-facing platforms to optimize your operations and marketing strategies.
  • Reputation Management: Cleary see guest sentiment trends with AI-powered reporting and automate review responses.

Looking ahead, the potential for advanced guest profiling is limitless. As AI algorithms grow smarter, they can predict future behavior, providing even more opportunities for personalization and service excellence.

Whether it’s knowing which specials are most likely to be a hit or identifying the ideal time to invite a guest back, the insights garnered can serve as a strategic roadmap for your restaurant’s operations and growth.

Advanced guest profiling doesn’t just benefit the restaurant; it also elevates the experience for the guest. It’s a win-win that takes the guesswork out of guest management, replacing it with data-driven strategies that resonate.

In a competitive industry where personalized experience is becoming the new norm, not the exception, advanced guest profiling is your ticket to standing out in the crowd.

2. Remarketing Like a Pro

Effective marketing today isn’t about casting a wide net and hoping for the best. It’s about sending the right message to the right person at the right time.

This targeted approach is what makes the integration of Bloom Intelligence and OpenTable so potent for restaurant owners.

Leveraging the data gathered from OpenTable reservations and stored in the Bloom CDP, restaurants can execute highly personalized and timely remarketing campaigns that resonate with their guests.

Understanding the Mechanics

When a guest makes a reservation through OpenTable, the system not only logs the reservation but also stores any associated data in Bloom’s CDP.

This data-rich profile is the secret sauce that powers Bloom’s marketing automation and reputation management suite. Now, instead of a one-size-fits-all marketing strategy, you can craft individualized messages tailored to each guest’s preferences and behavior.

The Power of Personalization

Imagine knowing that a guest frequently visits your restaurant on Saturday evenings and prefers your seafood dishes. Armed with this information, you could email them on Thursday afternoon, offering a special discount on your weekend seafood specials.

The power of this approach lies in its relevance. You’re not spamming your guests with generic promotions; you’re offering them something they actually want.

Practical Applications

With the advanced guest profiling that the Bloom and OpenTable integration facilitates, you can:

  • Re-Engage Lost Guests: Identify guests who haven’t visited in a while and send them personalized offers to entice them back.
  • Reward Loyalty: Celebrate milestones like a guest’s 10th visit with a unique offer, showing appreciation for their continued patronage.
  • Capitalize on Special Occasions: Know when a guest has a birthday or anniversary coming up. Send a special invitation with an exclusive offer to celebrate at your restaurant.
  • Event Promotions: Hosting a live music night? Target guests who have attended similar events in the past with a special invite.

This integration allows for real-time tracking and analytics, giving you immediate insight into the effectiveness of your campaigns. You can track metrics like open rates, conversion rates, and overall ROI, allowing you to refine your approach for greater effectiveness continually.

As AI continues to evolve, so will the precision and impact of your marketing efforts.

Future iterations could enable even more segmented targeting based on various behavioral and demographic factors, maximizing campaign effectiveness and reducing marketing spend waste.

Take the guesswork out of marketing, replacing it with data-driven strategies that hit the mark. The result is not just increased revenue but also a more engaged and satisfied guest base.

3. Bring Back Lost Guests

People stop visiting a restaurant for various reasons—maybe they had one bad experience, or perhaps they simply forgot how much they enjoyed your cuisine.

Whatever the reason, Bloom Intelligence can identify these lost guests and target them with campaigns designed to reignite their interest.

One of the most challenging aspects of the restaurant business is not just attracting new guests but also retaining the ones you’ve already served. Every restaurant has guests who, for one reason or another, haven’t returned in a while.

If you’re scratching your head over how to reconnect with these once-loyal patrons, the Bloom Intelligence and OpenTable integration offers a compelling solution.

When a guest makes an OpenTable reservation, that valuable information flows into Bloom’s CDP, providing a rich set of data that can be used to track behavior over time.

If the system detects a guest hasn’t made a reservation or visited within their regular visit pattern, Bloom can automatically flag this for action.

The secret is the nuanced approach you can take. Do you remember that a guest came in regularly for your Wednesday wine specials? Or that another was a big fan of your seasonal summer menu?

Utilizing this granular data, you can tailor re-engagement emails or text messages that speak directly to these unique interests and preferences.

Practical Steps

Here are some ways to effectively re-engage lost guests:

  • Targeted Discounts: Offer them a special discount on dishes or services they used to enjoy.
  • Event Invitations: Use data to send invites for events that align with their past preferences—like a wine-tasting event to a wine lover.
  • Personalized Updates: Let them know about menu updates or new services that align with their interests, making them feel missed and valued.
  • Feedback Loop: Send a carefully worded email asking for feedback about their experience, providing a platform for them to voice any concerns that may have led them to lapse.

Like your other marketing efforts, the Bloom and OpenTable system allows you to track how effective your re-engagement efforts are. It’s a strategic, measurable approach to win back lost guests.

Bringing back lost guests is more than just a short-term revenue boost. It’s a way to build long-term relationships and loyalty.

Combined with other features like advanced guest profiling and targeted automated marketing, this integration aspect offers a holistic strategy for not just winning guests but keeping them.

In a world where guest loyalty is gold, the ability to re-engage and bring back lost guests is a critical success factor. Bloom Intelligence provides the tools and insights you need to make this not just possible but also practical and measurable. It’s not just about filling tables; it’s about building a sustainable business built on enduring relationships.

5. Increase Customer Lifetime Value

By using this integrated system to engage your audience with personalized experiences and offers continually, you’re not just making a sale; you’re investing in a guest relationship. This directly correlates with higher lifetime values for each guest.

Customer Lifetime Value measures the total revenue a restaurant can reasonably expect from a guest throughout their entire patronage. It’s not just about how much they spend in a single visit, but how often they return and for how long.

In essence, CLV quantifies the long-term value a guest brings to your restaurant.

Why Increasing CLV Matters
  • Higher Profit Margins: It’s generally less expensive to retain an existing guest than it is to acquire a new one. A higher CLV indicates more repeat business, leading to higher profit margins.
  • Predictable Revenue: Knowing your average CLV can help forecast future revenue, aiding in everything from inventory management to staffing decisions.
  • Personalized Experiences: A focus on increasing CLV naturally leads to a focus on customer satisfaction. When guests feel valued and appreciated, they are more likely to become loyal patrons.
  • Referral Business: Satisfied, long-term guests are your best advocates. They’re more likely to refer friends and family, effectively becoming a free marketing channel.
Leveraging Bloom and OpenTable for CLV

Here’s where the integration of Bloom Intelligence and OpenTable truly excels. With rich data profiles for each guest, you can:

  • Personalize Marketing: Use past dining preferences to tailor marketing messages, leading to more effective campaigns and greater customer engagement.
  • Optimize Special Offers: Extend special promotions to high-CLV guests when you know they are most likely to dine with you.
  • Tailored Experiences: Utilize advanced guest profiling to exceed expectations, whether assigning their favorite table or suggesting a new menu item based on past orders.
  • Feedback and Improvement: Use positive and negative feedback to continuously adapt and improve your offerings, thus increasing overall satisfaction and, by extension, CLV.

Customer Lifetime Value is not just a number; it reflects the strength and sustainability of your restaurant’s guest relationships.

By leveraging the capabilities of Bloom Intelligence and OpenTable, you can transform this from a static metric into a dynamic strategy for long-term success.

With an elevated CLV, you’re not just enhancing your bottom line; you’re building a loyal community of guests who will sustain your business for years to come.

6. Elevating the Guest Experience

In the world of hospitality, nothing is more crucial than the guest experience. It’s the heartbeat of your restaurant, influencing everything from word-of-mouth recommendations to online reviews and, ultimately, your bottom line.

Through the integrated capabilities of Bloom Intelligence and OpenTable, you now have a sophisticated toolset to take your guest experience to unparalleled heights.

In a saturated market where several restaurants may offer similar cuisine or ambiance, the quality of the guest experience can set you apart.

A great experience will not only keep guests coming back but also turn them into ambassadors for your brand. Essentially, a well-crafted experience fosters loyalty, which in turn drives profitability and business longevity.

Through the data gathered from OpenTable reservations and stored in Bloom’s CRM, you get a detailed view of your guests’ preferences and habits.

This enables you to create more than just a meal—it allows you to curate an experience. For example, if the data shows a guest frequently orders vegetarian dishes, your staff can proactively recommend the latest additions to your vegetarian menu.

It also streamlines operations, enabling better service. By predicting busy times and optimizing table management, your staff can focus on delivering top-notch service rather than scrambling to handle an unforeseen rush.

Enhancements and Customizations
  • Birthday or Anniversary Alerts: Data can flag essential dates for your regular guests, allowing you to make those visits extra special with complimentary desserts or personalized messages.
  • Event Personalization: Use guest profiles to invite select patrons to exclusive events that match their interests, be it a wine-tasting session, a cooking class, or a special holiday menu preview.
  • Tailored Recommendations: Staff can suggest dishes based on guests’ previous orders, making them feel understood and valued.
  • Quick Issue Resolution: If a problem does arise, the rich data you have on hand can help resolve issues more effectively, turning a potentially negative experience into a positive one.

Improving the guest experience isn’t just good hospitality—it’s innovative business. With the advanced capabilities offered by the integration of Bloom Intelligence and OpenTable, you have both the insights and the tools to make each guest feel like the most important person in the room.

When guests feel cherished and understood, they don’t just return; they become a loyal part of your restaurant’s community. And in the long run, that’s an investment that pays off exponentially.

Final Thoughts

In a market where competition is fierce, and guest expectations are ever-rising, staying ahead requires more than just good food and ambiance. It demands an understanding of your guests that goes beyond the surface and the ability to transform that knowledge into actionable strategies.

The integration between Bloom Intelligence and OpenTable offers just that: a seamless, data-driven solution to optimize your marketing, elevate guest experiences, and fortify your bottom line.

With the power of Bloom Intelligence and OpenTable at your fingertips, you’re not just adapting to the new age of restaurant operations; you’re leading it.

Schedule a Free Demo Today

Focusing on guest satisfaction, intelligent marketing, and data-driven strategy using AI-driven tools can boost the visibility and reputation of your restaurant, helping you drive new guests into your restaurant – all while saving time and lowering marketing costs.

Call us or schedule a free demo online. Bloom will show you how our restaurant marketing platform can help you save time and increase your customer lifetime values by automatically building first-party customer databases, unlocking important guest insights to trigger marketing at the right time and place, discovering true guest sentiment, efficiently managing and respond to reviews in our reputation management suite, save at-risk guests, increase your current guests’ frequency, and find new guests.

Click Here to Schedule a Free Online Demo, or call Click To Call 727-877-8181 to see how we can help you save time and drive tangible results for your restaurants.

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here


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