• Restaurant Marketing

Consolidating Restaurant Technology Tools to Save on Costs

by: Allen Graves
4 min read

In the face of rising costs and a slumping economy, restaurateurs are having to find ways to save money without risking guest satisfaction and loyalty. By consolidating technology tools into one centralized customer data platform (CDP), restaurant operators can save a significant amount of money.

Here are several consolidation ideas to help keep costs down.

Email Marketing Software

Email marketing is a very powerful marketing channel, and one of the least expensive, but services can be costly.

A CDP like Bloom Intelligence has a full email marketing solution built in. If you are paying extra for an email marketing tool, a CDP will allow you to execute automated email marketing campaigns without having to use a third-party solution.

Emails can be scheduled, or triggered by certain customer behavior or demographic data.

With Bloom’s drag & drop email builder, creating emails is quick and simple, and provides you access to a host of different professionally designed email templates. You can edit all emails to match your restaurant’s branding and personality, and send from your own domain.

Consolidating Email Marketing Software

Types of Email Marketing

Bloom offers several types of email marketing types. You can send:

  • Offer Emails – this type of email will contain an offer, such as a free dessert. It will include a “redeem” button which can be redeemed when the customer returns. You can use this to increase guest frequency or save at risk customers with Bloom’s proprietary machine learning marketing trigger.
  • Ratings Emails – this type of email contains a ratings widget that will let the guest rate you. You can use this to effectively build positive online reviews on Google, Facebook, Trip Advisor, or Yelp.
  • Survey Email – this email contain a widget allowing a guest to give feedback, from one to five stars. This is a great way to unlock more guest insight and customer sentiment.
  • Message Emails – this will allow the marketer to create and send an email with text and images. This can be used to promote delivery, online ordering, curbside pick up or even to get guests to download your mobile app.

In addition, all emails are tracked for sending, open rates, clicks, and return rates to your locations. Ratings and offers are also tracked and recorded in your database allowing you to optimize your campaigns over time.

Reputation Management Tools

Restaurant reputation management is another powerful way to improve your business. It is a very important aspect of running a successful restaurant business.

A very large part of reputation management is monitoring and improving your online guest ratings and reviews.

According to Modern Restaurant Management, an increase of just one star can give a business an approximate 5-9% increase in revenue. And an increase of just one-half star would likely fill your seats during peak business times.

They also reported that 34% of diners choose a restaurant based on peer review websites.

And 53% of 18-to-34- year-old’s reported that online ratings and reviews factored into their dining decisions.

In fact, more consumers read restaurant reviews this year than they did the year before. 90% of guests check out a restaurant online before eating there.

That’s why it is critical to have a rock-solid restaurant reputation management strategy. It should include consistently asking your guests to leave you a positive rating. And it is just as important to make sure to respond to each one of them.

A CDP can do this for you. Plus, sending the rating requests can be fully automated. Ratings from online ratings sites are consolidated into a single place to monitor and respond to.

Reputation management tools can be expensive. Consolidating into a single and much less expensive CDP can save restaurants on costs.

Reputation Management Email Example

Customer Relationship Management (CRM) Technology

CRMs allow restaurants to collect guest data and insights including online and offline behavior, demographics, email, phone numbers, income, ZIP Codes, transactions, and even visit history.

Data can be collected from various sources such as your website, your POS, online ordering, and reservation systems.

With guest data, it becomes possible to engage your guests and market to them through email. Then, automate and personalize your restaurant marketing to achieve and measure specific goals such as saving your at-risk guests, building positive online reviews, and increasing your customer lifetime values.

Detailed campaign reporting also makes it easy to monitor and optimize your campaigns over time.

This is all included in the Bloom CDP. So if you are currently spending for a restaurant CRM solution, money can be saved by rolling your data into a single CDP.

Bloom CDP to Consolidate CRM Data

Bloom Intelligence Customer Data Platform

If you are ready to start building your own powerful restaurant customer data platform, saving time and money, and collecting guest data from all of your channels, take a look at Bloom Intelligence.

By building your own restaurant customer data platform you will take control of your own first-party guest data, and unlock guest insights that will improve the success of your business. Likewise, you may be able to eliminate some of your other marketing costs.

Then, combine this with our unified WiFi marketing automation and reputation management to save time with automation, and money with the consolidation of services into one unified platform.

In today’s competitive environment, Bloom can give you the competitive edge for success!

If you’d like to see the Bloom restaurant marketing platform in action, and discover how you can grow your business through guest intelligence and marketing automation, schedule a free demo or call 727-877-8181.

Bloom Intelligence Restaurant Customer Intelligence Platform

Restaurant Marketing FAQs

What is Restaurant Marketing?

Restaurant marketing is the process of getting people to visit your restaurants. Restaurant marketing creates loyalty, provides data to research, analytics, and allows restaurants to gain a better understanding of their ideal customer profile. It utilizes all customer channels: guest WiFi, website, social, rating sites, mobile apps, email, text, and advertising.

Learn More About Restaurant Marketing Here

What is WiFi Marketing?

WiFi marketing is a marketing technique that uses guest WiFi to collect & clean customer data such as names, emails, phone numbers, customer behavior, and demographics. This data is used to personalize marketing campaigns to increase customer loyalty, build online reviews, and save at-risk customers. The performance of every campaign can be tracked down to the tangible ROI of a customer walking back in your door.

Learn More About WiFi Marketing Here

What is Restaurant Reputation Management?

Restaurant reputation management is the process for restaurants to manage customer feedback and creating systems to improve customer experiences, passively build positive online reviews, and save at-risk customers. It is a very important aspect of running a successful restaurant business.

Learn More About Restaurant Reputation Management Here

How Does Bloom Identify and Bring Back Lost Customers?

Bloom Intelligence uses machine learning to identify at-risk customers. When one is recognized, the system will send them a message with an incentive to get them to return and re-establish their visit pattern. Bloom users are seeing up to 37% of churning customers return.

Learn More About Saving At-Risk Customers Here

SAVE TIME, INCREASE CUSTOMER LIFETIME VALUES, CREATE NEW CUSTOMERS

What our happy customers
are saying

Austin Eggleston
Bob Cross, Vice President of Operations
Ron Murray
Matt Thompson, Managing Partner

“I highly recommend restaurants, dental/medical offices, and other businesses look into Bloom Intelligence as 1) their marketing technology is very powerful and 2) their team is AWESOME. As a marketing agency, Bloom has helped several of our clients grow their businesses via building their database and re-targeting them at the right time. Thanks Again!”

Austin Eggleston

“We’re extremely pleased with the wealth of customer data that we’re able to gather, at a very attractive price.  In addition, we’re able to communicate our new product promotions by using  the landing page as a digital billboard.  A “no-brainer” for anyone working with limited Marketing $$.”

Bob Cross, Vice President of Operations

Atlanta Bread Company

“This is an integral part of our local store marketing program. We use the e-mails we collect to tell our existing customers about various promotions, specials and discounts, and the analytics tools are amazing at capturing and displaying smart device activity in and around our store.”

Ron Murray

Atlanta Bread Company

“They have always been attentive through whatever needs and questions we have.

They go above and beyond to make sure our team and customers stay connected while helping us with our marketing efforts.”

Matt Thompson, Managing Partner

Madison Social

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